IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
M&C Saatchi Abel and MTN’s ‘Today We Make Moves’ signals return to story-led South African telco work
South Africa’s telco advertising is having a moment. M&C Saatchi Abel’s new brand platform for MTN, ‘Today We Make Moves’, is a rallying cry for more authentic, emotionally resonant work in the sector and it launches with an ad that does exactly that.
Yes, Darling’s Director Kit still directs commercials and she’s back with a bang
Focusing on honing her craft by directing big-scale Netflix productions across genres over the past two years, Darling Films’ Director Kit is now bringing all that experience back to commercial sets full-time. We’ve pulled together a few standout scenes that show just how much range and muscle she’s built. Welcome back to Ad Land, Kit, we missed you!
Marketer Spotlight: Behind the Craft with Chantal Sombonos-Van Tonder
Chicken Licken ads have become creative benchmarks in our industry. And leading the charge is CEO and Head of Marketing Chantal Sombonos–Van Tonder, who runs one of South Africa’s most iconic fast food brands with instinct, guts, and a deep love for storytelling.
South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
Director Aadil Dhalech breaks through with Caster Semenya
How does an athlete keep going when the world tells her not to? How does she get up, again and again, with walls of judgment, headlines, and hate standing in her way? OMO's latest commercial directed by Fam Films’ Aadil Dhalech breaks away from the conventions of traditional washing powder ads to ask those questions through the real, raw story of Caster Semenya.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: July 2019
Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. Even though July's judge doesn’t need to look at his own awards (and there are plenty) to validate his success (which is huge), we’re practically giddy when he agrees to judge ours. Thank you to the wonderful Ahmed Tilly 😘
Best in Film Craft: June 2019
Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month, Claudi Potter, yes, the multiple award-winning Creative Director at Joe Public United, brings her years of judgy-mcjudgerson experience to our awards and we are in awe to say the least. Thank you Claudi and congrats to all the winners.
Best in Film Craft: May 2019
Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month, the CCO of Grey Africa, Fran Luckin, lends us her years of experience and talent by stepping up to the judging plate. More importantly though, she makes us look damn cool, because guys, it’s Fran flippen Luckin! 😍
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
The Best by Agencies: August 2016
Nadja Lossgott, Creative Director at AMV BBDO London, and Jenny Glover, Executive Creative Director at TBWA Hunt Lascaris award South Africa's best work by agencies in South Africa. Here is their #WorkToWatch.
The Best by Agencies: July 2016
Tseliso Rangaka, Executive Creative Director at Ogilvy & Mather Cape Town, and Jacques Massardo, Creative Director at Ogilvy Amsterdam, award the best work by Agencies in South Africa. Here's their #WorkToWatch.