Judges comments by Ahmed Tilly, CCO of FCB Joburg
Best of Reel: Brand South Africa ‘One Africa One People’ by Nick Gishen (Offline Edit) & Michael Naidoo (Online Edit) from Ludus Post Productions – Online and Offline Editing Craft
My Best of Reel goes to the team at Ludus; Nick Gishen (Offline), Michael Naidoo (Online) for the fantastic job they did with Brand South Africa’s ‘One Africa One People’. Their editing skills kept me attached to the lead character throughout a frenetic race to safety. The shots were selected perfectly and timed beautifully. The piece was so magically crafted that I was transported into the terrifying mind and heart of the lead character. Powerful stuff!
Special Mention: Yoco ‘Just Start – Brand Film’ by Zipho Dlangamandla from Bioscope Films (Direction Craft), Thomas Revington (Cinematography Craft), and Yanick Bathfield & Vicente Espi (Original Music Craft)
Bioscope’s director Zipho Dlangamandla needs special recognition for directing what appears to be quite a complex board for Yoco with great skill. He managed to capture a brand film that is fresh and energetic. I love how this director covered everything from performances to music with great consideration. Props to his cinematographer Thomas Revington for capturing the vision so well.
Special Mention: ER24 ‘Save The Number Campaign’ by Peri Vp & Thati Peele from Giant Films – Direction Craft
I need to single-out a campaign of peculiar little spots for ER24 directed by Peri VP and Thati Peele out of Giant Films. What I love about the “Save The Number” campaign is the restraint the directors needed to exercise in keeping the little films’ integrity intact. They directed the performances beautifully, kept it simple, authentic and managed to do this in a mobile format. Proof that you don’t always need gigantic budgets to create big performances. Very entertaining stuff!
Special Mention: Joburg Ballet X Superbalist ‘Rehearsals for UNBOUND’ by Ross Garrett from Darling Films – Direction Craft
A special mention for direction to Ross Garrett for “Joburg Ballet X Superbalist”. It’s not easy to capture the power of dance. Ross did it as artfully as the dancers captured the emotion of the subject matter. Great camera movement, simple and clean location, uncluttered yet so powerful. Well done Ross. These were beautiful to watch.