IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
First Pencil’s Justine Calverley crafts heartwarming journey home for Promise Agency and Capitec Bank
Justine Calverley and the team at First Pencil, led by Executive Producer Lebo Mabuela, are quickly cementing a reputation as home runners in the world of emotive storytelling. Their new spot for Promise Agency and Capitec Bank is a heartwarming story with moving performances, something we have come to expect from the team. The pace is stand-out in this commercial that deals with themes of family, love and sacrifice.
Chasing the human spirit, meet 7 Films’ new director Hayden Brown
Hayden Brown, the fresh face at 7 Films, takes the reins as their new commercials director with a real talent for capturing the essence of the human spirit. His journey from the world of extreme sports, where he excelled as an international downhill mountain bike athlete, to his roles as a cinematographer, editor, and director, laid the foundation for the filmmaker he’s evolved into today. It’s safe to say that when you watch Hayden’s work, it’s bound to give you those good ol’ goosies.
Spitfire’s Katlego Baaitse, capturing the funny of South Africa
Chances are, the name Katlego Baaitse has been ringing in your ears more frequently, and there’s good reason for it. Currently, everything he touches is catching the attention of the top judging talent, who all seem to be playing a game of ‘Katlego Bingo’ because they all agree; that he is a formidable performance and comedy director. With an insatiable appetite for big-scale world-building Katlego is consistently surprising us with work that is as excellent as it is eccentric.
Clean Creatives publishes the F-List, naming 41 South African agencies and PR companies using their talents for fossil fuel companies
Clean Creatives has taken another step toward fostering accountability among advertisers in South Africa who collaborate with fossil fuel companies. The local chapter has unveiled its F-list, featuring 41 agencies and PR firms in South Africa with either current or past partnerships with fossil fuel companies such as Shell, TotalEnergies, BP, and Sasol. This kind of advertising not only distracts from critical activism efforts but also hinders the progress of vital legislation aimed at mitigating the harm caused by these companies.
Together Films’ director roster grows, Director Michael Rodrigues brings a moving visual language.
Michael Rodrigues, who is fast establishing himself as a stylistic director with a captivating and moving visual language, has joined Together Films’ director roster. Michael's reel spans commercials, films, and music videos. His work has earned him recognition at festivals worldwide, including a recent win at the BAFTA-qualifying Aesthetica Film Festival for Best Music Video and, ahem, a few IDIDTHAT Craft Awards.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards August 2021
This month’s IDIDTHAT.co Craft Awards were judged by the most beautiful of all spring blossoms; Chief Creative Officer at TBWA\Hunt Lascaris, Peter Khoury and Director & Co-owner at They Shoot Films, Alan Irvin. Congratulations Fausto Becatti from Bioscope Films & Ross Garrett from Darling Films for being such incredible Crafty McCraftersons!
IDIDTHAT Craft Awards July 2021
This month’s IDIDTHAT.co Craft Awards were judged by our very own winter warmers, Chief Creative Officer of Draftline JNB, Neo Segola and Partner and Director at The Rudeboy Collective, Mpho Twala. Congratulations to the red-carpet-ready Greg Rom from Gentlemen Films and Ian Gabriel from Giant Films on being awarded Best of Craft.
IDIDTHAT Craft Awards June 2021
This month's IDIDTHAT.co Craft Awards were judged by our fearless leaders, Executive Creative Director of Joe Public United, Megan Perks and Owner, Composer and Engineer of Howard Audio, Adam Howard. Thank you for your service to this country. Not only are you heroes to us, but to all your fellow South Africans. To Talya Galasko from Sketchbook Studios and Kyle Lewis from Egg Films, congratulations on being awarded Best in Craft, truly the highest honour in all the land, we salute you.
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Live Updates: South Africa’s Winners & Shortlists at Cannes 2021
Follow South Africa's Cannes Lions Shortlists and Winners right here from the 21st of June. We’ll be updating this page as results are announced - listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.
South Africa wins 7 Pencils at the One Show 2021 (View the work)
South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤
South Africa’s D&AD Winners 2021 (View the work)
IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!