Amisha Zanetti, Author at IDIDTHAT.co

Sam Coleman’s inspiring homage to South African creativity

Rappers, skaters, designers, metalheads, toymakers and nail pimps all come together in Sam Coleman’s electric new anthem for KFC and agency Ogilvy South Africa.

Amisha Zanetti2025-03-19T11:33:43+02:00March 19th, 2025|Categories: Editorial, Patriot Editorial|Tags: Ogilvy South Africa, Patriot Films, Sam Coleman|

Marketer Spotlight: Behind the Craft with Khensani Nobanda

As Nedbank’s Group Executive for Marketing & Corporate Affairs, Khensani Nobanda is a firm believer in the power of well-crafted creativity. She backs ideas that are not only socially impactful but beautifully executed, like Nedbank Youth X The Class of ‘76, which won Best in Craft for Direction in IDIDTHAT’s Craft Awards last year. Here’s 5-minutes with Khensani Nobanda.

Amisha Zanetti2025-03-19T14:58:03+02:00March 19th, 2025|Categories: Editorial, Marketer Spotlight|Tags: Darling Films, Joe Public, Khensani Nobanda, Nedbank, Pepe Marais, Zee Ntuli|

Dani ‘Loves a Challenge’ Hynes on choosing ideas over categories every time

Few directors can say they’ve worked with synchronized swimmers, talking ducks, and bubbling cheese, but Dani Hynes can. The Love Films director thrives on problem-solving, bringing ideas to life across any genre. We caught up with her to chat about directing across categories, industry shifts, and why it’s all about the idea, not the category.

Amisha Zanetti2025-03-17T15:24:18+02:00March 17th, 2025|Categories: Company Editorial, Editorial, Love Films Editorial|Tags: Dani Hynes, Love Films|

Sylvester Chauke on clean creativity, industry resistance, and the future of ethical advertising

Sylvester Chauke, Founder of DNA Brand Architects, recently signed the Clean Creatives pledge, committing to a future free from fossil fuel promotion. In this conversation, he shares his motivations, the challenges ahead, and why the industry must take a stand.

Amisha Zanetti2025-03-12T14:37:55+02:00March 12th, 2025|Categories: Editorial|Tags: Clean Creatives, Sylvester Chauke|

Creative Circle Best of the Year 2024

The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.

Amisha Zanetti2025-03-12T14:35:55+02:00March 12th, 2025|Categories: Creative Circle 2024, IDIDTHAT SHOWCASE|Tags: Accenture Song, Joe Public, M&C Saatchi Abel, Ogilvy South Africa, TBWA Hunt Lascaris, The Odd Number|

GPS-tracking drone, flying spotlight, one-shot 2-minute music video – here’s how director Rob Smith pulled it off

Director Rob Smith and Flattery Films take motion control to the skies in PHFAT’s latest music video, Faces in the Light ft. Nazieg. Using two drones, one as a GPS-locked aerial camera and the other as a spotlight, they pulled off a one-shot video with the kind of precision that has to be seen to be believed.

Amisha Zanetti2025-03-10T15:04:33+02:00March 10th, 2025|Categories: Editorial, Flattery Films Editorial|

Craft Award Results: February 2025

This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.

Amisha Zanetti2025-03-10T15:00:50+02:00March 10th, 2025|Categories: IDIDTHAT Craft Awards|

Run Jump Fly responsible for zebras strolling down Grayston Drive, South Africa

Run Jump Fly’s latest spot for Investec had the internet convinced it was AI-generated. But the truth is, every detail was handcrafted by their in-house team of directors, animators, designers, editors, and music composers. This boutique production company has become a specialist in Mixed-Reality OOH, yet they seem to be run-jump-flying under the radar.

Amisha Zanetti2025-02-17T12:54:05+02:00February 17th, 2025|Categories: Editorial, Run Jump Fly Editorial|Tags: Run Jump Fly|

Director Mark Strydom goes solo

On this Valentine’s Day, Mark Strydom isn’t just bringing flowers, he’s bringing his A-game as an independent director. With expertise in storytelling, directing celebrities, sports stars, and influencers, he’s ready to collaborate direct(or)ly with agencies, brands, and production houses on everything from high-energy sports campaigns to sleek tech ads.

Amisha Zanetti2025-02-14T06:56:54+02:00February 14th, 2025|Categories: Editorial|Tags: Mark Strydom|

Meet ART MAYBE, young talented production team making moves

ART MAYBE is a South African production company bringing high-energy storytelling and visuals to the scene. Founded in 2023 by director Masedi Ranyane and DP/Editor Kea Ditaunyane, they started in music videos, attracting U.S. artists before catching the attention of brands like Adidas, Converse, and Reebok. Now fully focused on commercials, here's what you should know.

Amisha Zanetti2025-02-12T11:33:42+02:00February 12th, 2025|Categories: Art Maybe Editorial, Editorial|Tags: Art Maybe, Kea Ditaunyane, Masedi Ranyane|

Adam Howard uses Cell C’s office basement to create new sonic branding

Known to some as “Mister Music Man” or “King of the Jingle,” few people geek out over sound and sonic branding quite like Adam Howard. With Gold Loeries, multiple Clios, and 15 years as one of the top-ranked composers in the country, it’s no surprise he was asked by agency Joe Public to flex his audio branding expertise, this time for Cell C’s full sonic rebrand.

Amisha Zanetti2025-02-10T15:16:04+02:00February 10th, 2025|Categories: Editorial, Howard Audio Editorial|Tags: Adam Howard, CellC, Howard Audio, Joe Public|

Craft Award Results: January 2025

This month’s IDIDTHAT.co Craft Awards were judged by Verona Meyer, ECD at M&C Saatchi Abel and Mzonke Maloney, Director at Carbon Films. Congrats Directors, Thina Zibi and Thea Small, as well as DOP Josh Levi for your Best in Craft wins this month!

Amisha Zanetti2025-03-03T08:56:27+02:00February 6th, 2025|Categories: IDIDTHAT Craft Awards, Spitfire Editorial|Tags: Bioscope Films, Carbon Films, Darling Films, Jessie Zinn, Josh Levi, M&C Saatchi Abel, Mzonke Maloney, Thea Small, Thina Zibi, Triple Story Content, Verona Meyer|

South African team creates a buzz with KFC Thailand’s ‘Cake’ ad. BTS with Director Bruno Bossi of Carbon Films

What happens when the world starts turning into cake? A South African team has the industry buzzing about the latest KFC Thailand commercial, not just for its originality but for its impeccable craft. Directed by Bruno Bossi from Carbon Films and conceptualised by the newly launched local agency Bananas. We sat down with Bruno to go behind the scenes.

Amisha Zanetti2025-01-31T10:30:55+02:00January 31st, 2025|Categories: Bananas Agency Editorial, Carbon Films Editorial, Editorial|Tags: Bananas Agency, Bruno Bossi, Carbon Films|

Ola! Films Turns 18, Director Amy Allais talks choreography, kids, and the name that got away

Founders Amy Allais and Olivia Leitch launched Ola! Films 18 years ago, shaping it into one of South Africa’s top production companies. With a growing roster of talent and a new international service department, Amy reflects on their journey, her career as a director, and how she still wishes they called it Leotard Films.

Amisha Zanetti2025-01-24T08:10:37+02:00January 24th, 2025|Categories: Editorial, Ola! Editorial|Tags: Amy Allais, Ola! Films, Olivia Leitch|

Butterfly Films reboots – leaner, smarter, more powerful

Butterfly Films was born in the post-TVC world, where navigating challenging budgets became part of their DNA, says Co-Founder and Executive Producer Felix Seuffert. With 15 years of global advertising production experience, they continue to thrive on this resourceful mindset.

Amisha Zanetti2025-01-22T15:10:51+02:00January 22nd, 2025|Categories: Butterfly Films Editoorial, Editorial|Tags: Butterfly Films, Felix Seuffert, Makeeda Swan|

And the Oscar Shortlist goes to Director Cindy Lee from Star Films, a masterpiece!

[Editor’s note: Since publication, Cindy Lee’s short film The Last Ranger has advanced from the Oscar shortlist to an official nomination!] There is a handful of directors that our industry turns to when they have a really meaty narrative script, and Star Films’ Cindy Lee is undoubtedly among them. Her short film The Last Ranger is a heartbreaking masterpiece. It is compelling, gut-wrenching, and beautifully crafted, earning its well-deserved spot on the 2025 Oscar shortlist.

Amisha Zanetti2025-01-24T08:28:05+02:00January 20th, 2025|Categories: Editorial, Star Films Editorial|Tags: Star Films, The Star Film Company|

A Decade On… 10 Reflections of a CEO

Nosipho Maketo-van den Bragt, CEO and co-founder of Chocolate Tribe, shares 10 reflections from her journey leading a creative studio for the past decade. From embracing change to celebrating wins, her insights are a must-read for aspiring entrepreneurs and industry leaders alike.

Amisha Zanetti2025-01-14T08:21:36+02:00January 14th, 2025|Categories: Chocolate Tribe Editorial, Editorial|Tags: Chocolate Tribe, Nosipho Maketo-van den Bragt|

Craft Award Results: December 2024

This month’s IDIDTHAT.co Craft Awards were judged by Shane Forbes, Executive Creative Director at TBWA Hunt Lascaris, and Justice Mukheli, Director at Romance Films. Big congratulations to Director Bruno Bossi from Carbon Films and Editor Julian Redpath for their work on KFC ‘Cake’ and for somehow making us crave cake and fried chicken at the same time.

Amisha Zanetti2025-01-14T09:12:30+02:00January 14th, 2025|Categories: IDIDTHAT Craft Awards|Tags: Anton Visser, Bruno Bossi, Carbon Films, Eyeforce, Julian Redpath, Justice Mukheli, Patriot Films, Post Modern, Ramon Mellett, Raphadu Maphoto, ROMANCE, Shane Forbes, TBWA Hunt Lascaris, William Kalmer|

The Best of Digital & Digital Craft in South Africa 2024

Want to work with the best South African talent behind the clicks, scrolls, and swipes this year? You’re in the right place. This showcase celebrates the best campaigns in Digital & Digital Craft for 2024 and the names behind the work, awarded by the Loeries.

Amisha Zanetti2024-12-20T08:26:10+02:00December 20th, 2024|Categories: IDIDTHAT SHOWCASE, Loeries 2024|Tags: Accenture Song, Chocolate Tribe, Grey Advertising Africa, Joe Public, Ogilvy South Africa, One Over One, Sterling Sound, TBWA Hunt Lascaris|

The Best of Design in South Africa 2024

Want more than just a fancy stick man from your designer? You’ve come to the right showcase. This is all the best South African work in the category Design for 2024 awarded by the Loeries.

Amisha Zanetti2024-12-20T09:01:49+02:00December 20th, 2024|Categories: IDIDTHAT SHOWCASE, Loeries 2024|Tags: Chocolate Tribe, DashDigital Studio, Grid Worldwide, HKLM, Joe Public, M&C Saatchi Abel, One Over One, TBWA Hunt Lascaris|

amisha@ididthat.co

About Amisha Zanetti