How does an athlete keep going when the world tells her not to? How does she get up, again and again, with walls of judgment, headlines, and hate standing in her way? OMO's latest commercial directed by Fam Films’ Aadil Dhalech breaks away from the conventions of traditional washing powder ads to ask those questions through the real, raw story of Caster Semenya.
Blacksmith has built a reputation for loving big edgy ideas. For them there has to be edge. We caught up with Diogo Mendonça (Co-founder) to reflect on Blacksmith’s 9 year journey creating and adapting with the curve.
Chicken wins again! This month’s IDIDTHAT.co Craft Awards were judged by Chantelle Dos Santos, Creative Director at Joe Public and Gale Maimane, Director at Darling Films. Congrats to Zee Ntuli from Darling Films and Evi Katz from Left Post Productions for taking home the top spot this month for their KFC ad.
It’s here; The Official IDIDTHAT Craft Awards Rankings for 2024. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.
Mushroom Media celebrates 21 years in the industry with the launch of their new sexy Cape Town facilities in Longkloof Studios. With seamlessly connected offices in Joburg and Cape Town, they’re bringing top-tier one-stop post-production cross-country.
Simpleman+ is what happens when you combine Simpleman’s global production experience with director Mark Middlewick's international storytelling instincts to make work that’s proudly South African and globally competitive.
Rappers, skaters, designers, metalheads, toymakers and nail pimps all come together in Sam Coleman’s electric new anthem for KFC and agency Ogilvy South Africa.
As Nedbank’s Group Executive for Marketing & Corporate Affairs, Khensani Nobanda is a firm believer in the power of well-crafted creativity. She backs ideas that are not only socially impactful but beautifully executed, like Nedbank Youth X The Class of ‘76, which won Best in Craft for Direction in IDIDTHAT’s Craft Awards last year. Here’s 5-minutes with Khensani Nobanda.
Few directors can say they’ve worked with synchronized swimmers, talking ducks, and bubbling cheese, but Dani Hynes can. The Love Films director thrives on problem-solving, bringing ideas to life across any genre. We caught up with her to chat about directing across categories, industry shifts, and why it’s all about the idea, not the category.
Sylvester Chauke, Founder of DNA Brand Architects, recently signed the Clean Creatives pledge, committing to a future free from fossil fuel promotion. In this conversation, he shares his motivations, the challenges ahead, and why the industry must take a stand.
The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.
Director Rob Smith and Flattery Films take motion control to the skies in PHFAT’s latest music video, Faces in the Light ft. Nazieg. Using two drones, one as a GPS-locked aerial camera and the other as a spotlight, they pulled off a one-shot video with the kind of precision that has to be seen to be believed.
This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.
Run Jump Fly’s latest spot for Investec had the internet convinced it was AI-generated. But the truth is, every detail was handcrafted by their in-house team of directors, animators, designers, editors, and music composers. This boutique production company has become a specialist in Mixed-Reality OOH, yet they seem to be run-jump-flying under the radar.
On this Valentine’s Day, Mark Strydom isn’t just bringing flowers, he’s bringing his A-game as an independent director. With expertise in storytelling, directing celebrities, sports stars, and influencers, he’s ready to collaborate direct(or)ly with agencies, brands, and production houses on everything from high-energy sports campaigns to sleek tech ads.
ART MAYBE is a South African production company bringing high-energy storytelling and visuals to the scene. Founded in 2023 by director Masedi Ranyane and DP/Editor Kea Ditaunyane, they started in music videos, attracting U.S. artists before catching the attention of brands like Adidas, Converse, and Reebok. Now fully focused on commercials, here's what you should know.
Known to some as “Mister Music Man” or “King of the Jingle,” few people geek out over sound and sonic branding quite like Adam Howard. With Gold Loeries, multiple Clios, and 15 years as one of the top-ranked composers in the country, it’s no surprise he was asked by agency Joe Public to flex his audio branding expertise, this time for Cell C’s full sonic rebrand.
This month’s IDIDTHAT.co Craft Awards were judged by Verona Meyer, ECD at M&C Saatchi Abel and Mzonke Maloney, Director at Carbon Films. Congrats Directors, Thina Zibi and Thea Small, as well as DOP Josh Levi for your Best in Craft wins this month!
What happens when the world starts turning into cake? A South African team has the industry buzzing about the latest KFC Thailand commercial, not just for its originality but for its impeccable craft. Directed by Bruno Bossi from Carbon Films and conceptualised by the newly launched local agency Bananas. We sat down with Bruno to go behind the scenes.
Founders Amy Allais and Olivia Leitch launched Ola! Films 18 years ago, shaping it into one of South Africa’s top production companies. With a growing roster of talent and a new international service department, Amy reflects on their journey, her career as a director, and how she still wishes they called it Leotard Films.