Amisha Zanetti, Author at IDIDTHAT.co

studio@ididthat.co

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About Amisha Zanetti

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So far Amisha Zanetti has created 189 blog entries.

The world needed soul saving. Director Lourens van Rensburg, Joe Public and Chicken Licken had a plan

The world is in need of soul. That was the starting point for Chicken Licken’s ‘#SoulFood2TheWorld’ campaign, which began with the slightly audacious suggestion that global soul levels are running dangerously low, and that South Africa might be uniquely qualified to intervene. If Soul Food® is what the brand sells, then why not export it? Why not flip the usual narrative and position Mzansi not as the recipient of aid, but as the provider? High time, we say! So, we got some of the creators of the campaign from Joe Public and 7Films in a room to find out how they made this work happen.

Amisha Zanetti2026-03-09T13:35:31+02:00March 9th, 2026|Categories: 7Films Editorial, Editorial|Tags: 7 Films, Chicken Licken, Joe Public, Lourens van Rensburg|

Incommon’s director Retang Sebeka cleans up with character-driven Handy Andy for Machine_

Incommon’s latest campaign for Handy Andy sees director Retang Sebeka take everyday household mess and push it into slightly absurd territory, turning chaos into a string of funny moments driven by nuanced comedic performances where the characters are given room to breathe. Retang’s playful, slightly offbeat tone is something we’ve spoken about before, and with this campaign, he’s now stepping confidently into performance-led storytelling.

Amisha Zanetti2026-03-06T11:19:53+02:00March 6th, 2026|Categories: Editorial, Incommon Productions|Tags: Incommon Productions, Retang Sebeka|

Marketer Spotlight: Vaughan Croeser, Vice President of Marketing at The South African Breweries

There are some brands so deeply woven into our daily South African lives that they’ve become as familiar to us as rugby, boerewors, and arguing about both. When it’s your job to look after those brands, to keep them loved and relevant… well, no pressure, right? That’s exactly the world Vaughan Croeser, VP of Marketing at South African Breweries, operates in every day. In this Spotlight, we spoke to Vaughan about trusting directors, backing big ideas, judging at Cannes, and why long-term brand building still requires short-term courage.

Amisha Zanetti2026-03-06T11:16:26+02:00March 6th, 2026|Categories: Editorial, Marketer Spotlight|Tags: SAB (ABINBEV), South African Breweries, Vaughan Croeser|

They launches Katie Pascoe, a performance-first director with cinematic taste

Over the past year, Katie Pascoe has steadily built a body of performance-driven work at They. First for the trendy burger brand Brash, then a fast-turnaround Pick n Pay x Springboks spot, followed by a slate of KFC social films. What a way to say “Hello ad land!”.

Amisha Zanetti2026-02-26T13:51:22+02:00February 26th, 2026|Categories: Editorial, They Editorial|Tags: Katie Pascoe, They|

Five years at number one, why Marc Algranti still leads the music conversation

For five consecutive years, Loeries has ranked Marc Algranti as South Africa’s number one music supervisor. Five years people! In an industry that forgets quickly and moves on even faster, that kind of consistency doesn’t happen by accident. Instead, it happens because someone cares, deeply, about music, detail, relationship and getting it right.

Amisha Zanetti2026-02-20T07:40:13+02:00February 20th, 2026|Categories: Editorial, Marc Algranti Editorial|Tags: Marc Algranti, Marc Algranti Music|

Real-time Virtual Production Studio opens in Joburg, VRtuosus. Here’s what you need to know.

The brief says “sunset in the Alps.” The budget says “parking lot in Joburg.” It’s a tale as old as time in South African production. Enter VRtuosus, a Joburg-based film tech studio using real-time virtual production, already proven on major productions globally. Directors can now achieve visuals that are often only possible with Hollywood-level budgets, right here in Joburg. Ad world, it’s our time.

Amisha Zanetti2026-02-20T07:38:27+02:00February 20th, 2026|Categories: Editorial|Tags: VRtuosus|

Thandeka Gilbert Said That. How the Work Gets Made: Inside the Creative Process

Thandeka Gilbert is an award-winning creative known for shaping culture, championing Black women in leadership, and making work that lives beyond the brief. Recognised at major shows and a jury member at Cannes Lions, Dubai Lynx, Loeries, Creative Circle, Bookmarks, and Pendoring, she pairs sharp instinct with serious craft. In this conversation, she shares what really happens between brief and final work, what she won’t compromise on, and why backing an idea, and each other, matters.

Amisha Zanetti2026-02-20T08:16:35+02:00February 19th, 2026|Categories: Editorial|Tags: McCann Joburg, Thandeka Gilbert|

LittleBig director Rob Smith on big storytelling with restraint for ‘Safely Home’ campaign

Last year, more than 700 mothers in the Western Cape lost a child to road-related incidents. ‘Safely Home’, the campaign directed by LittleBig’s Rob Smith for Ogilvy Cape Town and the Western Cape Government, approaches that reality with restraint and care. While comedy may be Rob’s most visible calling card, this work shows his ability to handle big, emotionally complex stories with a measured, thoughtful approach.

Amisha Zanetti2026-02-16T21:19:09+02:00February 16th, 2026|Categories: Editorial, LittleBig Editorial|Tags: LittleBig, Rob Smith|

Director Mark Strydom brings the lessons of Africa home to Robot

Just in time for Valentine’s Day, director Mark Strydom is making things official with Robot, joining the team for local representation and bringing experience shaped across Africa and international markets back home. For the past few years, Mark has deliberately been directing outside South Africa, leaning into work across Nigeria, Kenya, Mozambique, Ghana, India, the Middle East, and parts of Europe. Different pressures, different cultural nuances, but across every market one principle stayed the same for him, “If the work doesn’t feel real to the people watching it, it doesn’t land.”

Amisha Zanetti2026-02-13T12:51:08+02:00February 13th, 2026|Categories: Editorial, Robot Editorial|Tags: Mark Strydom, Markstry, Robot|

Craft Award Results: January 2026

This month’s IDIDTHAT.co Craft Awards landed on the desks of two very good brains: Chief Creative Officer at VML South Africa, Fran Luckin, and Jono Hall, Director at Gentlemen Films. Congrats to Lourens van Rensburg of 7 Films and Paul Ward from Giant Films for taking home top spots. Properly earned. Loud applause gents.

Amisha Zanetti2026-02-06T12:08:13+02:00February 6th, 2026|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Chocolate Tribe, Emily Bussac, Fran Luckin, Gentlemen Films, Giant Films, James Matthes, Jono Hall, Lourens van Rensburg, Matthew Swanepoel, Paul Ward, Pressure Cooker Studios, VML South Africa, Xander van der Westhuizen|

Marketer Spotlight: Star Kachisa, Head of Marketing, Spotify Sub-Saharan Africa

As Head of Marketing for Spotify Sub-Saharan Africa, Star Kachisa leads work across some of the most culturally layered markets in the world. She’s clear that the job isn’t to ‘make movies’, but to make work that earns attention, drives behaviour, and actually sells product. Spoiler alert: it’s also really good work. So we sat down with Star to find out how that work gets made, and what really matters along the way.

Amisha Zanetti2026-01-30T08:36:38+02:00January 30th, 2026|Categories: Editorial, Marketer Spotlight|

Markus Wormstorm and Biblo.tv, a direct line to Africa’s musical underground

Composer and music supervisor Markus Wormstorm launched Biblo in 2012 to solve a familiar industry frustration. Directors and editors were stuck choosing between generic library music or culturally relevant tracks that couldn’t be licensed. Biblo emerged as a third option - access to contemporary African sound, built to move seamlessly from offline edit to final delivery.

Amisha Zanetti2026-01-30T08:39:41+02:00January 29th, 2026|Categories: Biblo.tv Editorial, Editorial|Tags: Biblo.tv, Markus Wormstorm|

Q&A with Giant Films director Paul Ward on process, story and creative restraint in branded storytelling

In this Q&A, Giant Films’ director Paul Ward unpacks his process, his approach to storytelling, and how to navigate brand involvement without letting it overpower the human story. In a one-on-one conversation, we dig into the making of ‘The Philipstown WireCar Grand Prix’, a deeply moving, beautifully considered film that stays grounded while still feeling ambitious in scale and imagination.

Amisha Zanetti2026-01-28T11:37:57+02:00January 28th, 2026|Categories: Editorial, Giant Films Editorial|Tags: Giant Films, Paul Ward|

Mushroom Media making moves as top colourist Kyle Stroebel joins the team.

New offices, new faces, and now a big-name new addition to the team. Colourist Kyle Stroebel has taken up residency at Mushroom Media Cape Town, adding serious weight to their talent offering and giving Cape Town a new reason to be on everyone’s shortlist for both commercial and long-form work.

Amisha Zanetti2026-01-23T08:18:49+02:00January 23rd, 2026|Categories: Editorial, Mushroom Media Editorial|Tags: Kyle Stroebel, Luaan Hong, Mushroom Media|

Darling Fling. A year of sparks, chemistry & unexpected love affairs.

They’re here for the spark, the wild idea, the impossible challenge, the moment a project makes your pulse skip. And in just one year, the industry has figured it out: if you’re going to flirt with something unexpected, you call Fling. Fresh from a Loeries haul that includes one Gold, two Silvers, three Bronzes and a Craft Certificate and armed with a cheeky new, unmistakably Fling website, Darling Fling is officially impossible to miss.

Amisha Zanetti2026-01-19T12:22:41+02:00January 19th, 2026|Categories: Darling Fling Editorial, Editorial|Tags: Darling Fling, Lorraine Smit, Melina McDonald, Mmameyi Mphahlele|

Craft Award Results: December 2025

And Slim takes it! This month’s IDIDTHAT.co Craft Awards were judged by Juliet Honey, Creative Director at TBWA\ South Africa, and Zee Ntuli, Director at Darling Films. Thank you for lending us your smarts, you beauties. Big congrats to Slim from Darling Films for taking the top spot this month....and for getting us to order burgers.

Amisha Zanetti2026-01-27T14:51:57+02:00January 15th, 2026|Categories: IDIDTHAT Craft Awards|Tags: 7 Films, Adam Howard, Darling Films, Howard Audio, Josh Levi, Juliet Honey, Lourens van Rensburg, Slim, Spitfire Films, TBWA Hunt Lascaris, Zee Ntuli|

The impossible task of defining Dan Mace’s JOE* Films

Ten years into building JOE*, Founder and Director, Dan Mace, has just finished editing a video that tries to make sense of it all. The highs, the lows, the ambition, the missteps, the learning. At the same time, his latest work for Checkers, created with 99c, has landed, giving the industry a clear example of where that decade of experimentation has led…spoiler… viral hit after viral hit, that’s where!

Amisha Zanetti2025-12-19T13:05:34+02:00December 19th, 2025|Categories: Editorial, JOE Editorial|Tags: Dan Mace, JOE, Joe Films|

WISH I IDID THAT: May / June / July / August 2025

We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.

Amisha Zanetti2025-12-15T15:39:57+02:00December 15th, 2025|Categories: Editorial, IDIDTHAT SHOWCASE, WISH I DID THAT 2025|Tags: Jake Bester, Melusi Mhlungu, Naledi Manama, Toni Hughes|

I DID THAT Guest Judge: Melusi Mhlungu

IDIDTHAT JUDGE MELUSI MHLUNGU FOUNDER & CCO WE ARE BIZARRE SOUTH AFRICA JUDGE'S BIO Melusi Mhlungu is an award-winning creative with a career spanning global agencies such as [...]

Amisha Zanetti2025-12-15T13:42:46+02:00December 15th, 2025|Categories: IDIDTHAT JUDGE|Tags: Melusi Mhlungu|

I DID THAT Guest Judge: Naledi Manama

IDIDTHAT JUDGE NALEDI MANAMA GROUP HEAD ART DIRECTOR INDEPENDANT SOUTH AFRICA JUDGE'S BIO Naledi Manama is an award-winning art director whose career in advertising began in 2017 - [...]

Amisha Zanetti2025-12-15T13:53:49+02:00December 15th, 2025|Categories: IDIDTHAT JUDGE|Tags: Naledi Manama|