I DID THAT Guest Judge: Chantelle Dos Santos
IDIDTHAT JUDGE CHANTELLE DOS SANTOS CREATIVE DIRECTOR BANANAS SOUTH AFRICA JUDGE'S BIO Chantelle dos Santos is a Creative Director at Bananas. An art director at heart, she’s spent [...]
I DID THAT Guest Judge: Sbu Sitole
IDIDTHAT JUDGE SBU SITOLE CHIEF CREATIVE OFFICER THE ODD NUMBER SOUTH AFRICA JUDGE'S BIO Sibusiso ‘Sbu’ Sitole is the Co-Founder and Chief Creative Officer of The Odd Number, [...]
I DID THAT Guest Judge: Roanna Williams
IDIDTHAT JUDGE ROANNA WILLIAMS CHIEF CREATIVE OFFICER BOUNDLESS SOUTH AFRICA JUDGE'S BIO Roanna Williams is the creative maker brands call when they need ideas that smack you in [...]
I DID THAT Guest Judge: Mbeu ‘Snooze’ Kambuwa
IDIDTHAT JUDGE MBEU 'SNOOZE' KAMBUWA EXECUTIVE CREATIVE DIRECTOR OGILVY SOUTH AFRICA SOUTH AFRICA JUDGE'S BIO Snooze brings nearly two decades of creative firepower to the table. With a [...]
I DID THAT Guest Judge: Thandeka Gilbert
IDIDTHAT JUDGE THANDEKA GILBERT CREATIVE DIRECTOR McCANN JOBURG SOUTH AFRICA JUDGE'S BIO Thandeka Gilbert is a multidisciplinary creative force who leads with purpose and passion, championing the representation [...]
I DID THAT Guest Judge: Danni Pinch
IDIDTHAT JUDGE DANNI PINCH EXECUTIVE CREATIVE DIRECTOR ACCENTURE SONG SOUTH AFRICA JUDGE'S BIO Danni (she/they) spent her early career at Weber Shandwick in London, where she set-up and [...]
I DID THAT Guest Judge: Saf Sindhi
IDIDTHAT JUDGE SAF SINDHI FOUNDER AND CCO BANANAS SOUTH AFRICA JUDGE'S BIO Meet Saf Sindhi, Creative Bum and Mischief Maker. He’s also the Founder and CCO of Bananas, where [...]
I DID THAT Guest Judge: Suhana Gordhan
IDIDTHAT JUDGE SUHANA GORDHAN CHIEF CREATIVE OFFICER LOVESONG SOUTH AFRICA JUDGE'S BIO Suhana Gordhan is the Founder and Chief Creative Officer of LoveSong, an independent creative consultancy. Gordhan believes [...]
I DID THAT Guest Judge: Juliet Honey
IDIDTHAT JUDGE JULIET HONEY CREATIVE DIRECTOR TBWA\ SOUTH AFRICA SOUTH AFRICA JUDGE'S BIO Juliet began her career at TBWA Hunt Lascaris as a studio assistant back when BlackBerry’s [...]
I DID THAT Guest Judge: Melusi Tshabalala
IDIDTHAT JUDGE MELUSI TSHABALALA EXECUTIVE CREATIVE DIRECTOR VML SOUTH AFRICA JUDGE'S BIO I am Melusi Tshabalala, a male person, born in the late 70s in a little-known township, [...]
I DID THAT Guest Judge: Fran Luckin
IDIDTHAT JUDGE FRAN LUCKIN CHIEF CREATIVE OFFICER VML SOUTH AFRICA SOUTH AFRICA JUDGE'S BIO Fran Luckin is Chief Creative Officer of VML South Africa. In her previous position [...]
I DID THAT Guest Judge: Catherine Wanliss
IDIDTHAT JUDGE CATHERINE WANLISS CREATIVE DIRECTOR ACCENTURE SONG SOUTH AFRICA JUDGE'S BIO Catherine is a strategically-minded, obsessive-compulsive crafter with a penchant for insightful, first-of-their-kind, category-challenging ideas. Ideas that [...]
Protected: Craft Award Entries for Judging: March 2026
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Priest Post Production enters a new chapter under Michelle and Cris Duvenage
From 1 April 2026, long-time producer Michelle Duvenage and DIT specialist Cris Duvenage will take ownership of well known Cape Town post company Priest, continuing the studio’s legacy while evolving its offering for a changing production landscape.
Industry turns out as VRtuosus launches real-time virtual production studio in Joburg
South Africa’s film and advertising industry gathered in Johannesburg last week to celebrate the launch of VRtuosus, a real-time virtual production studio now available locally. Hyde Park on a Wednesday night and honestly, what a jol! Drinks in hand, familiar faces from every corner of the local industry catching up across a room that felt equal parts reunion and reveal. Directors, DPs, producers, agency creatives and marketers had all made the trip to experience the new VRtuosus studios and if the turnout was any indication, South Africa’s film and advertising world was paying attention.
Post house The Syndicate takes big steps with new space, growing team and top producer
Over the past year, The Syndicate has evolved from a solo-led edit suite into a fully-fledged post-production house with serious weight behind it. Now operating from a new space in Joburg on 4th Avenue in Parkhurst, with Gugu Radebe on board as producer and three additional editors on the roster, and a newly launched website, the company can confidently take on full post from offline through to grade, online, animation and sound. For a team that’s been heads-down building, that’s quite a lot to drop on the industry in one go.
Nwabisa Tolom Said That.
Nwabisa’s creative journey has taken her from Joburg to New York, San Francisco and Amsterdam, shaping how she thinks about ideas, craft and culture. Now a Creative Director at TBWA working on brands like Savanna, she brings a global perspective to the work, grounded in human behaviour and South Africa’s uniquely textured humour. In this conversation, she reflects on working across cultures, what separates a good copywriter from a great one, how she chooses collaborators, and why the ideas that scare you a little are often the ones worth fighting for.
Craft Award Results: February 2026
A clean sweep for the Colonel. This month’s IDIDTHAT.co Craft Awards saw KFC take both top honours, with judges Catherine Wanliss, Creative Director at Accenture Song, and Kyle Lewis, Director at Egg Films, recognising top Craft from Zee Ntuli from Darling Films and Grant de Sousa of They Films.
The world needed soul saving. Director Lourens van Rensburg, Joe Public and Chicken Licken had a plan
The world is in need of soul. That was the starting point for Chicken Licken’s ‘#SoulFood2TheWorld’ campaign, which began with the slightly audacious suggestion that global soul levels are running dangerously low, and that South Africa might be uniquely qualified to intervene. If Soul Food® is what the brand sells, then why not export it? Why not flip the usual narrative and position Mzansi not as the recipient of aid, but as the provider? High time, we say! So, we got some of the creators of the campaign from Joe Public and 7Films in a room to find out how they made this work happen.
Incommon’s director Retang Sebeka cleans up with character-driven Handy Andy for Machine_
Incommon’s latest campaign for Handy Andy sees director Retang Sebeka take everyday household mess and push it into slightly absurd territory, turning chaos into a string of funny moments driven by nuanced comedic performances where the characters are given room to breathe. Retang’s playful, slightly offbeat tone is something we’ve spoken about before, and with this campaign, he’s now stepping confidently into performance-led storytelling.