D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
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IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards November 2022
This month’s IDIDTHAT.co Craft Awards were judged by the very top of our Xmas wishlist; Grant Sithole, Chief Product Officer of Publicis Groupe Africa and Nicole Ackermann, Director at Romance. This was a particularly tough month to judge with a lot of stand-out work, but rising to the top is Paul Ward from Giant Films and Tristan Holmes from The Star Film Company.
IDIDTHAT Craft Awards October
This month’s IDIDTHAT.co Craft Awards were judged by the superbly talented all-seeing all-knowing oracles that are Jacquie Mullany, Creative Director at HelloFCB+ and Grant De Sousa, Director at They. Congratulations to Slim from Darling Films for his skillfully crafty work on Chicken Licken *clapping wildly.
IDIDTHAT Craft Awards September
This month’s IDIDTHAT.co Craft Awards were judged by Executive Creative Director at FCB Tian van den Heever and Animation & VFX Supervisor and Head of Production at Chocolate Tribe, Rob van den Bragt. Congratulations to the man, the myth, the legend himself, Greg Gray on nabbing this month's Best in Craft.
