Company Editorial

The Syndicate 2.0: Hits the Post-Production Suite Spot

Since Editor Nic Goodwin launched The Syndicate four years ago, the company has undergone an interesting evolution. Initially taking on a minimalist approach with a fully remote post-production process and a team of freelance talent, The Syndicate was one of the first post facilities of its kind in South Africa and a huge success for Nic. But it was time to take the next step forward and the post house has evolved to meet familiar client demands while sticking to its core ethos. Welcome to The Syndicate 2.0.

Amisha Zanetti2024-09-02T11:23:37+02:00August 15th, 2024|Categories: Editorial, The Syndicate Editorial|Tags: Nic Goodwin, The Syndicate|

Grid Worldwide reimagines musical prodigy, Karyendasoul, at Tomorrowland

Bonga Ntozini, better known as Karyendasoul, is a 27-year-old music producer and DJ who has leapt to success and is making waves in entertainment and music culture. With a passion for ambitious collaborations, Karyendasoul has partnered with Grid Worldwide and 608 to build his brand and create a legacy for music as a movement.

Amisha Zanetti2024-07-31T14:47:02+02:00July 31st, 2024|Categories: Editorial, Grid Editorial|Tags: 608, Adam Byars, Bonga Ntozini, Grid Worldwide, Jineil Kandasamy, Karyendasoul|

The spark behind Star Films’ director Wim Steytler

Star Films’ Wim Steytler has established himself as a performance director who blends realism with the otherworldly. He can’t help but bring his love of symbolism and the mystical to each set he steps on, adding layers of meaning paired with strong attention to detail. Let’s get to know the man whose journey into filmmaking started in the most unexpected way.

Amisha Zanetti2024-07-24T13:20:46+02:00July 24th, 2024|Categories: Editorial, Star Films Editorial|Tags: Adam Thal, Saskia Rosenberg Haak, The Star Film Company, Wim Steytler|

Darling Fling, solutions powerhouse pulls off Carling’s epic hero journey

Six countries, ten cities, 17 days, and 54 awards to their name – Carling Black Label was on a fact-finding mission to investigate who else had as many accolades as them. Ogilvy South Africa had one burning question, ‘Who on earth could solve this massive, production-heavy project?’ With Executive Producers Mmameyi Mphahlele, Melina McDonald, and Lorraine Smit at the helm, Darling Fling had the skillset and solutions to bring this ambitious globe-trotting campaign to life.

Amisha Zanetti2024-07-22T15:03:29+02:00July 22nd, 2024|Categories: Darling Films Editorial, Darling Fling Editorial, Editorial|Tags: Darling Films, Darling Fling, Lorraine Smit, Melina McDonald, Mmameyi Mphahlele|

Together Films’ blueprint for authentic brand storytelling by Executive Producer Gaye Leong

Executive Producer Gaye Leong unpacks Together Films’ approach to establishing and living their own brand values through a process that emphasises the importance of being human-centric, outlining a clear storytelling journey, involving the right people, and creating impactful endings. With this approach, Together Films is able to tell, and create, compelling stories. This ensures that their work – ranging from commercials to content to documentaries – resonates with audiences, addressing their needs and fostering a meaningful connection with the brand.

Amisha Zanetti2024-07-17T13:54:45+02:00July 17th, 2024|Categories: Editorial, Together Films Editorial|Tags: Alessandra Scherillo, Bevan Cullinan, Catherine Cooke, Gaye Leong, Malo 8, Together Films|

Lauren Chengan and Ken Kamara, the new faces at Triple Story Content

Triple Story Content is shouting from their rooftop that directors Lauren Chengan and Ken Kamara are joining their roster of independent talent. According to Executive Producer Monareng Makwetla, both Lauren and Ken perfectly embody the philosophy of Triple Story Content, which values multi-faceted directors who understand the industry from various angles.

Amisha Zanetti2024-06-13T14:08:07+02:00June 11th, 2024|Categories: Editorial, Triple Story Content Editorial|Tags: Ken Kamara, Lauren Chengan, Monareng Makwetla, Triple Story Content|

IDIDTHAT partners with LITTLEBIG to bring South Africa all the Cannes Lions news 2024

Each year we team up with a partner to bring the South African ad industry all the Cannes Lions coverage and most importantly celebrate South Africa’s creative work and strengthen our unique ad culture. As we gear up for the festival, we are excited to announce our partnership with production company, LITTLEBIG. Thanks to the team’s support IDIDTHAT is yet again able to bring home all the Cannes 2024 news. Having won Gold at Cannes themselves, LITTLEBIG understands the significance of Saffas supporting each other internationally. Thank you for joining us in championing South Africa’s creativity.

Amisha Zanetti2024-06-06T16:07:50+02:00June 6th, 2024|Categories: Cannes Lions, Cannes Lions 2024, Editorial, LittleBig Editorial|Tags: LittleBig, Roland Sweet|

AVIJOZI 2024: Everything you need to know from Festival Director and CEO of Chocolate Tribe Nosipho Maketo-van den Bragt

Mark your calendars! On September 14-15, 2024, Chocolate Tribe, in collaboration with Netflix, proudly presents the third annual AVIJOZI Festival. This world-class festival spotlights Film, Animation, Visual Effects, and Interactive Technology, including Gaming. We spoke to Festival Director and the leading force behind AVIJOZI, Nosipho Maketo-van den Bragt to find out how the festival has levelled up this year and what exactly we can expect. Whether you're a professional filmmaker, a gaming enthusiast, or starting out- you won’t want to miss AVIJOZI 2024!

Amisha Zanetti2024-05-31T07:52:05+02:00May 31st, 2024|Categories: Chocolate Tribe Editorial, Editorial|Tags: AVIJOZI, Chocolate Tribe, Nosipho Maketo-van den Bragt|

Director Gorgeous Bushman brings a curious mind to Gentlemen Films

To meet Bathandwa Ngwendu a.k.a. ‘Gorgeous Bushman’ is to be reminded that the world is a vast place full of things to be discovered. He has a unique, open, and curious point of view that he brings not just to his work, but to every interaction. His move to Johannesburg has found him a permanent home at Gentlemen Films, where his intimate storytelling approach meets the vast experience of the team.

Amisha Zanetti2024-05-17T07:26:47+02:00May 17th, 2024|Categories: Editorial, Gentlemen Editorial|Tags: Gentlemen Films, Gorgeous Bushman, Greg Rom|

Director Jabu Newman from Romance speaks to (not at!) Gen Z in sexual health campaign

Jabu Newman’s latest campaign #ForeverWena is an unashamed, unafraid story about sexual health and choice. Cementing her reputation as a director who is fluent in speaking to the youth, Jabu has crafted a portrait of South Africa’s Gen Zs that feels unique, personal and genuine. Showcasing a stunning range of sexuality and sexual exploration, the campaign #ForeverWena is a celebration of sexual diversity with zero judgement or shame, AMEN!

Amisha Zanetti2024-04-30T12:49:11+02:00April 30th, 2024|Categories: Editorial, ROMANCE Editorial|Tags: Jabu Newman, ROMANCE, Romance Films|

‘A nimble bunch of over-achievers,’ it’s about time you meet LittleBig

Established in 2003 LittleBig is a full-service video production and activation company that, we think, has been flying under people’s radar for far too long. It had us baffled that these guys were bringing home top international awards for South Africa over the past few years (hello Gold Cannes Lions) yet we weren’t seeing their name in the headlines. So, we made a point to get to know the team and find out more about what they do behind the scenes to get onto the main stage at Cannes.

admin2024-04-26T12:50:45+02:00April 26th, 2024|Categories: Editorial, LittleBig Editorial|Tags: LittleBig|

Howard Audio sweeps the floor with FOUR Creative Circle Annual Awards, leading the charge in audio

The Creative Circle Annual Awards might be done but the taste of the win is still fresh in the air at Howard Audio, and for good reason. The team were the audio force behind 4 awards, including winning FIRST in the Integrated Campaign category, FIRST in the Radio and Audio campaign category, First in the Mza'taal category and SECOND in the Digital category. Massive congrats to Adam Howard and his team – always pushing the standards of audio in South Africa!

Amisha Zanetti2024-04-15T10:14:45+02:00April 15th, 2024|Categories: Editorial, Howard Audio Editorial|Tags: Adam Howard, Creative Circle, Howard Audio|

Cake celebrates three years of magic with a deck of personalised tarot cards

Proving that their creativity isn’t restricted to the ad world, the team at Cake decided to celebrate three years of commercial-making magic with a set of personalised tarot cards. YES PLEASE! Each card represents work Cake has pulled off in it’s third year and tells a little story about the concept while linking to the video, genius, you don’t even have to be psychic to enjoy them.

Amisha Zanetti2024-04-10T10:24:05+02:00April 10th, 2024|Categories: Cake Editorial, Editorial|Tags: Cat Lindsay, Hloni Coleman, Johann ‘Vossie’ Vorster, Nadezna Radcore|

Spitfire boosts its talent roster with the arrival of director Paul Ramaema

Spitfire has welcomed director Paul Ramaema to its roster, solidifying the production company’s reputation for fostering young gifted talent. Paul’s work ranges from car commercials to music videos and comedy performance spots; a great fit for a production company that embraces multi-talented directors.

admin2024-04-03T15:08:55+02:00April 3rd, 2024|Categories: Editorial, Spitfire Editorial|Tags: Paul Ramaema, Spitfire, Spitfire Films|

Director Christopher Lee from And. captures luxury in his latest car commercial for Lexus

Christopher Lee’s direction of the latest Lexus commercial is reflective of a director who is considered, detail-oriented and deeply in love with cars. In reality, Chris is a race car driver who happens to be a director at the same time, and he’s probably the fastest director on four wheels.

admin2024-04-03T15:23:32+02:00March 18th, 2024|Categories: And. Editorial, Editorial|Tags: And., CHRISTOPHER LEE|

Egg Films appoints Lisa Wides as Head of Communication

Egg Films is thrilled to welcome Lisa Wides (formerly Lisa Jaffee) as their new Head of Communication. She’s no newcomer to the advertising world, bringing over 17 years of experience as an agency TV Producer, most recently serving as the Head of Broadcast at Ogilvy before taking a break to raise kids. Lisa will be a dedicated resource and point of contact for agencies, working closely with agency producers and creatives, serving as the go-to person, and providing agencies with an invaluable resource throughout campaigns.

admin2024-03-12T11:28:08+02:00March 12th, 2024|Categories: Editorial, Egg Films Editorial|Tags: Egg Films|

Chocolate Tribe’s creature realism in Netflix feature a first for the continent

Chocolate Tribe, the high-end visual effects, animation, and IP development studio, has once again made us say, ‘Wait, is that not real?!’ The game of creature creation on the continent has been taken to another level with their latest animated hyena character named Jonga, a photoreal masterpiece crafted for the Netflix film ‘iNumber Number 2: Jozi Gold.’ This project marks the first CGI-created creature to come from South Africa in a Netflix feature but more importantly, this work proves that even our smaller studios from South Africa can rival the best in the world. Go Tribe!

admin2024-04-15T12:01:18+02:00March 8th, 2024|Categories: Chocolate Tribe Editorial, Editorial|Tags: Chocolate Tribe|

Together Films’ Executive Producer Gaye Leong on changing times and rolling with trends

It was while shooting one of the first commercials to be filmed in South Africa during lockdown, that Executive Producer Gaye Leong officially launched Together Films. The foundation of the company was laid and the mission statement clear – Together we can do anything, no matter the times. Now, four years and a growing roster of talent later Gaye shares some of the top industry trends her production company has encountered, adapted to and rolled with, Together.

admin2024-07-17T12:54:06+02:00February 15th, 2024|Categories: Editorial, Together Films Editorial|Tags: Gaye Leong, Together Films|

He’s raw, he’s real, he’s Carbon Films’ new director, Christian Mangachena

Carbon Films has announced that multitalented director Christian Mangachena has joined their roster. Christian brings a distinctive visual style to advertising that feels unfamiliar, raw and real. As a director with a background in cinematography and editing, Christian uses camera angles, locations, textures and colour palettes to take a deep dive into culture that feels unconventional and refreshing. Christian brings something that we don’t think we’ve seen before and with the production chops of Carbon, we can’t wait to see more.

admin2024-02-13T10:04:23+02:00February 12th, 2024|Categories: Carbon Films Editorial, Editorial|Tags: Carbon Films, Christian Mangachena|

Directors on Directors. The women of ROMANCE – Nicole Ackerman, Jabu Newman and Emilie Badenhorst

The Loeries released their rankings for 2023 and congratulations to ROMANCE for being ranked the number one production company in South Africa. BOOM. What better way to celebrate than to go fly-on-the-wall as three ROMANCE directors, Nicole Ackerman, Jabu Newman and Emilie Badenhorst interview each other. They get candid about their process, background, influences and the women who helped them along their way.

admin2024-02-08T15:06:57+02:00February 8th, 2024|Categories: Editorial, ROMANCE Editorial|Tags: Emilie Badenhorst, Jabu Newman, Nicole Ackerman, ROMANCE, Romance Films|

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