D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Grab the tissues, Agency 99c, 7 Films and Checkers deliver another Christmas miracle
For the second year running, Checkers, agency 99c, and production company 7 Films have crafted a Christmas campaign that doesn’t just pull at your heartstrings, it tugs with both hands. Following the success of their previous Christmas campaign, this year’s takes to the skies with a Checkers Sixty60 branded aeroplane delivering the gift of togetherness.
Rising Director Koketso Matabane joins Carbon Films
Carbon Films has announced the signing of rising director Koketso Matabane to their roster. With a sharp eye for clever, idea-driven work and a knack for storytelling shaped by five years in the Joburg creative and film scene, Koketso is already making her mark. She recently directed a campaign for MTN which among her other work caught the eye of Carbon Films, which she now calls home.
Year one done, Fam Films share insights on their people-first approach
In under a year, Fam Films, led by founders Aadil Dhalech and Mpho Twala, has delivered nine major campaigns, working nonstop between Jozi, Cape Town, and Nairobi, with a talented team that includes Jess Schipper, Hallie Haller, Gcobisa Yako, and newly-signed director Fhathuwani Mukheli.
Help Editor Leon Visser in his fight against Cancer
Leon Visser, the editor behind GAIA, DONKERBOS, and more, is battling Hodgkin’s Lymphoma and needs a bone marrow transplant. If his work has touched you, please consider supporting him.
Jessie Zinn joins Bioscope Films, releases impeccably crafted global brand film for Sonnenglas
Bioscope Films officially welcomes director Jessie Zinn, fresh off her IDIDTHAT Best of Craft win for Sonnenglas. Her first job with Bioscope. The spot was shot exclusively at dusk and dawn over an eight-day journey across South Africa and Eswatini, capturing the beauty of light for the solar brand.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: June 2018
This month’s iDidTht Craft Awards are judged by Chief Creative Officer at 1886 Advertising, Stuart Stobbs. We couldn’t find an active Facebook or Twitter account for Stuart, which set off some major alarms, but his LinkedIn profile assures us he is legit. Love you Stuart (and that hairstyle)! 😘
Best in Film Craft: May 2018
This month’s iDidTht Craft Awards are judged by Creative Director at DDB South Africa, Nicola Wielopolski. Having already bagged all the top awards herself, it's about time she hands them out. Nicola, you always rock our world!
Best in Film Craft: April 2018
With over a 100 statues of his own (show off!), who better to judge this month’s iDidTht Craft Awards than CCO at TBWA Hunt Lascaris and Creative Circle Chairperson (drum roll please), the legendary Peter Khoury! And as we always say, just keep calm and Khoury on!
