D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Butterfly Films reboots – leaner, smarter, more powerful
Butterfly Films was born in the post-TVC world, where navigating challenging budgets became part of their DNA, says Co-Founder and Executive Producer Felix Seuffert. With 15 years of global advertising production experience, they continue to thrive on this resourceful mindset.
And the Oscar Shortlist goes to Director Cindy Lee from Star Films, a masterpiece!
[Editor’s note: Since publication, Cindy Lee’s short film The Last Ranger has advanced from the Oscar shortlist to an official nomination!] There is a handful of directors that our industry turns to when they have a really meaty narrative script, and Star Films’ Cindy Lee is undoubtedly among them. Her short film The Last Ranger is a heartbreaking masterpiece. It is compelling, gut-wrenching, and beautifully crafted, earning its well-deserved spot on the 2025 Oscar shortlist.
A Decade On… 10 Reflections of a CEO
Nosipho Maketo-van den Bragt, CEO and co-founder of Chocolate Tribe, shares 10 reflections from her journey leading a creative studio for the past decade. From embracing change to celebrating wins, her insights are a must-read for aspiring entrepreneurs and industry leaders alike.
Behind the scenes, 7 Films and Steve Tyler send a BMW to space to launch Dreamdrive.co.za
“We set out to send South Africa’s beloved Gusheshe into space,” says Steve Tyler, founder of DreamDrive.co.za. After months of planning and one high-stakes, 2-hour-50-minute flight, Steve and 7 Films overcame freezing temperatures and strict weight limits to pull off this ambitious mission. Here's how.
Director Bevan Cullinan mines comedy gold for Spar’s viral Christmas campaign
When it comes to comedy in advertising, few directors in South Africa understand the craft like Together Films’ Bevan Cullinan. His latest Christmas commercial for Spar, created with TBWA Durban, is packed with British humour, hilarious local insights, and viral appeal, the 3-minute spot is a comedic gem. Go Bevan!
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: September 2018
This month’s iDidTht Craft Awards are judged by Consulting ECD at WICK, Bridget Johnson. Bridget has over 20 years’ experience at SA’s best advertising agencies and all the awards and accolades to back up a truly powerful career. Judging our Craft Awards will no doubt be a new highlight… Glad to be of assistance Bridget 😉 and honoured to have you!
Best in Film Craft: August 2018
This month’s iDidTht Craft Awards are judged by Mr Easy on the Eyes himself, Executive Creative Director at TBWA\ Johannesburg, Kabelo Moshapalo. When not judging every award show out there, Kabelo is a master of creative digital solutions, driving creative excellence, and posing for kickass insta-selfies. An honour and a privilege to have you Kabelo!
Best in Film Craft: July 2018
This month’s iDidTht Craft Awards are judged by Molefi Thulo, Creative Director at Ogilvy Johannesburg. Just because he was a judge at Cannes Lions this year, doesn’t mean he forgot about his squad back home. Thanks Mo – next round of Rosé on us! 🍷
