D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Mark Strydom goes solo
On this Valentine’s Day, Mark Strydom isn’t just bringing flowers, he’s bringing his A-game as an independent director. With expertise in storytelling, directing celebrities, sports stars, and influencers, he’s ready to collaborate direct(or)ly with agencies, brands, and production houses on everything from high-energy sports campaigns to sleek tech ads.
Meet ART MAYBE, young talented production team making moves
ART MAYBE is a South African production company bringing high-energy storytelling and visuals to the scene. Founded in 2023 by director Masedi Ranyane and DP/Editor Kea Ditaunyane, they started in music videos, attracting U.S. artists before catching the attention of brands like Adidas, Converse, and Reebok. Now fully focused on commercials, here's what you should know.
Adam Howard uses Cell C’s office basement to create new sonic branding
Known to some as “Mister Music Man” or “King of the Jingle,” few people geek out over sound and sonic branding quite like Adam Howard. With Gold Loeries, multiple Clios, and 15 years as one of the top-ranked composers in the country, it’s no surprise he was asked by agency Joe Public to flex his audio branding expertise, this time for Cell C’s full sonic rebrand.
South African team creates a buzz with KFC Thailand’s ‘Cake’ ad. BTS with Director Bruno Bossi of Carbon Films
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Ola! Films Turns 18, Director Amy Allais talks choreography, kids, and the name that got away
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IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: December 2018
Welcome to January team – the Monday of months.😭To cheer you up here are this month’s iDidTht Craft Award results as judged by Juliet Honey, Creative Director at Net#work BBDO. Juliet’s eye for craft is like none other and in short, she memes business…and also means it. Juliet, honey, it's an honour!
Best in Film Craft: November 2018
Ke Dezemba Boss!😎 But first… November’s iDidTht Craft Awards have officially been judged by one of the biggest guns in the industry. Raise your craft gin glasses to the legend herself: former Chairperson of The Loeries, Creative Director at FCB and a leader we’d happily follow into any pitch, Suhana Gordhan! Massive congrats to all the sexy winners.
Best in Film Craft: October 2018
This month’s iDidTht Craft Awards are judged by the legend himself, Xolisa Dyeshana. If you don’t know who Xolisa is, well tbh, we don’t see the brightest future for you in advertising, but in short: Chairperson of the Creative Circle/Chief Creative Officer and partner at Joe Public/Former Chairperson of The Loeries/named one of the Top 6 People To Watch In Advertising by Finweek/Seriously, Google guys!
