IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
South Africa makes its mark at One Show 2025 with 18 finalists. Here’s the work.
The One Show has revealed its 2025 finalists, and South Africa again shows up with 18 for the second year in a row. Finalists include local agencies and production companies: Joe Public, TBWA\Hunt Lascaris, Bananas, Promise, Carbon Films, and Enpower Trading. These finalists await the final Pencil decisions, which will be announced during Creative Week in New York on May 15. All finalists will win Gold, Silver, Bronze Pencils or Merits. Go team SA!
Director Aadil Dhalech breaks through with Caster Semenya
How does an athlete keep going when the world tells her not to? How does she get up, again and again, with walls of judgment, headlines, and hate standing in her way? OMO's latest commercial directed by Fam Films’ Aadil Dhalech breaks away from the conventions of traditional washing powder ads to ask those questions through the real, raw story of Caster Semenya.
From Times Square to Tomorrowland, Diogo Mendonça on Blacksmith Collective’s rise
Blacksmith has built a reputation for loving big edgy ideas. For them there has to be edge. We caught up with Diogo Mendonça (Co-founder) to reflect on Blacksmith’s 9 year journey creating and adapting with the curve.
Mushroom Media celebrates 21 years with new post-production facilities in Cape Town
Mushroom Media celebrates 21 years in the industry with the launch of their new sexy Cape Town facilities in Longkloof Studios. With seamlessly connected offices in Joburg and Cape Town, they’re bringing top-tier one-stop post-production cross-country.
Simpleman+. South Africa Made. Globally Proven.
Simpleman+ is what happens when you combine Simpleman’s global production experience with director Mark Middlewick's international storytelling instincts to make work that’s proudly South African and globally competitive.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: February 2019
This month’s iDidTht Craft Awards are judged by the legendary Founder and ECD at House of Brave, Vanessa Pearson. Hold onto your word count because Vanessa is an Advertising Person of the Year nominee, Cannes Judge, D&AD Judge and Loeries Judge, a multiple winner of Cannes Gold Lions, One Show Golds, Clio Statues, Loeries, Ads of the Year and New York Festival Grand Prix's and one of the most highly acclaimed Creative Directors on the African Continent. Vanessa we are putting our hands together, taking them apart and doing that several times in your honour👏👏👏
Best in Film Craft: January 2019
Anna Wintour, Karl Lagerfeld, Elton John, Nathan Reddy - The only four humans who can successfully pull off wearing sunglasses indoors. Anna, Karl and Elton weren’t quite right for this gig, but we’re super proud to have Chairman & Founder of Grid Worldwide, Nathan Reddy, judging South Africa's best in Production Craft this month. The future is so bright son 😎 Thanks Nate and congrats to all of iDidTht's Craft Award winners.
iDidTht Craft Awards Rankings 2018
Every month iDidTht teams up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you The Official iDidTht Craft Awards Rankings 2018. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & SFX. Congratulations you beautiful clever people you!
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IDIDTHAT Showcase
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