Best of Reel: Glo ‘Dig Deep’ by Kim Geldenhuys from 0307 Films – Direction Craft
Kim does it again. Seemingly effortlessly. Yes we’ve seen boxers and boxing used countlessly in film and in so many different ways, and yes we’ve heard the inspo-alpha-male-pep-talk……and yes I had to remind myself that I’m not judging the idea…I’m looking at how the craft of direction carried the script and presented it to the viewer, and I just couldn’t fault Kim’s finely tuned eye for lighting and beautifully balanced symmetry throughout this piece. From the refined fluidity and seamlessness of the camera work, to the interplay between the action scenes and the solo performance one gets the sense of a very confident director totally at ease with the dance between subject matter and camera.
Special Mention: Audi ‘Formula E’ by Paul Ward from 0307 Films – Direction Craft
Well I’m totally partial to a Sam Shephard lookalike 🙂 I mean who would ever forget his sexy all American swagger in The Right Stuff – back when it was okay to be American and have testosterone fuelled swagger…..Paul Ward dishes up some pretty pictures in this Audi Formula E film, with it’s warm honey toned grade and sinuous and elegant camera moves.
Special Mention: Ackermans ‘Lingerie Campaign’ by Chris Saunders from Ola! Films – Direction Craft
Hello #girlsruntheworld. Hello ‘This-Is-Who-I-Am-And-I’m-Totally-Okay-With-It-Even-If-You-Aren’t’. Love the simplicity of the celebratory and free camera moves over the many varieties of the female form in this film. The director totally abandons lasciviousness and opts for sheer joy and playfulness between the subject matter and camera, and it works…made me want to dance with them. Fully dressed, of course.
Special Mention: Consol ‘City, Pool & Bar’ by Chloe Coetsee from Darling Films – Direction Craft
Chloe at her best having fun, fun, fun with tongue firmly in cheek. Liking the melodrama of these ever so simple spots. No dramatic sweeping or swooping of camera just wonderful direction of simple, single-minded performances. Nicely offset by the choice of music.