Best of Reel awarded to Glo ‘Dig Deep’ by Kim Geldenhuys from 0307 Films for Direction
Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month’s Guest Judge is the legendary Founder and ECD at House of Brave, Vanessa Pearson. Hold onto your word count because Vanessa is an Advertising Person of the Year nominee, Cannes Judge, D&AD Judge and Loeries Judge, a multiple winner of Cannes Gold Lions, One Show Golds, Clio Statues, Loeries, Ads of the Year and New York Festival Grand Prix’s and one of the most highly acclaimed Creative Directors on the African Continent. Vanessa we are putting our hands together, taking them apart and doing that several times in your honour 👏👏👏
BEST OF REEL:
Best of Reel: Glo ‘Dig Deep’ by Kim Geldenhuys from 0307 Films – Direction Craft
Kim does it again. Seemingly effortlessly. Yes we’ve seen boxers and boxing used countlessly in film and in so many different ways, and yes we’ve heard the inspo-alpha-male-pep-talk……and yes I had to remind myself that I’m not judging the idea…I’m looking at how the craft of direction carried the script and presented it to the viewer, and I just couldn’t fault Kim’s finely tuned eye for lighting and beautifully balanced symmetry throughout this piece. From the refined fluidity and seamlessness of the camera work, to the interplay between the action scenes and the solo performance one gets the sense of a very confident director totally at ease with the dance between subject matter and camera.
Special Mention: Audi ‘Formula E’ by Paul Ward from 0307 Films – Direction Craft
Well I’m totally partial to a Sam Shephard lookalike 🙂 I mean who would ever forget his sexy all American swagger in The Right Stuff – back when it was okay to be American and have testosterone fuelled swagger…..Paul Ward dishes up some pretty pictures in this Audi Formula E film, with it’s warm honey toned grade and sinuous and elegant camera moves.
Special Mention: Ackermans ‘Lingerie Campaign’ by Chris Saunders from Ola! Films – Direction Craft
Hello #girlsruntheworld. Hello ‘This-Is-Who-I-Am-And-I’m-Totally-Okay-With-It-Even-If-You-Aren’t’. Love the simplicity of the celebratory and free camera moves over the many varieties of the female form in this film. The director totally abandons lasciviousness and opts for sheer joy and playfulness between the subject matter and camera, and it works…made me want to dance with them. Fully dressed, of course.
Special Mention: Consol ‘City, Pool & Bar’ by Chloe Coetsee from Darling Films – Direction Craft
Chloe at her best having fun, fun, fun with tongue firmly in cheek. Liking the melodrama of these ever so simple spots. No dramatic sweeping or swooping of camera just wonderful direction of simple, single-minded performances. Nicely offset by the choice of music.
Vanessa Pearson is a founder and owner and creative executive at House of Brave, now quadrupled in size to form part of The Brave Group, consisting of 5 specialist companies, with a tribe #lionsofhydepark of almost 100 people, handling over 40 brands and products. An Advertising Person of the Year nominee, Cannes Judge, D&aD Judge and Loerie Judge, she is a multiple winner of Cannes Gold Lions, One Show Golds, Clio Statues, Loeries, Ads of the Year and New York Festival Grand Prix’s. Although she believes that shiny things are still a girl’s best friend, she is a firm proponent of purpose-driven creativity…. believing a brave new world needs brave ideas to thrive and influence.
Egg Films | Dani Hynes
Johnnie Walker ‘Keep Walking South Africa’
*Please note: This spot does not have social media rights, and as a result, we are unable to showcase this entry.