IDIDTHAT promotes and connects South Africa’s advertising, marketing and production industry2026-10-14T09:05:43+02:00

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory 

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

SPECIALIST SERVICES

View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

PrettyNeat launches Maxime Davenport’s new film that hits a nerve

Released over Mother’s Day weekend, ‘Moms Need Moms Too’, is the new spot PrettyNeat produced to officially launch director Maxime Davenport on their roster. In the film Maxime explores the invisible, unrelenting weight of motherhood, the kind that doesn’t really get posted to Instagram. But this one did and in just a few days, it struck a chord, racking up over 70,000 views on PrettyNeat’s profile.

May 13th, 2025|Tags: , , |

Director Craig Moore is back at Robot and he’s bringing the fire home

After nearly two decades lighting up sets from London to Los Angeles, crafting cinematic commercials, fashion films, and music videos director Craig Moore is back on home turf. Now based in Cape Town, Craig has rejoined the ranks at ROBOT, the creative machine he co-founded with Executive Producer Liam Johnson, and he’s bringing the heat to South Africa’s creative scene.

May 8th, 2025|Tags: , |

Yes, Darling’s Director Kit still directs commercials and she’s back with a bang

Focusing on honing her craft by directing big-scale Netflix productions across genres over the past two years, Darling Films’ Director Kit is now bringing all that experience back to commercial sets full-time. We’ve pulled together a few standout scenes that show just how much range and muscle she’s built. Welcome back to Ad Land, Kit, we missed you!

May 6th, 2025|Tags: , , |

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

Best in Film Craft: May 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month, the CCO of Grey Africa, Fran Luckin, lends us her years of experience and talent by stepping up to the judging plate. More importantly though, she makes us look damn cool, because guys, it’s Fran flippen Luckin! 😍

Best in Film Craft: April 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. Huge shout-out to our judge: Executive Creative Director of Ogilvy Cape Town, Chairperson of the Loerie Awards, 2nd Most Admired Creative Leader in Cape Town for 2 years-running and winner of numerous awards including a Cannes Grand Prix… please step aside Arya Stark, and let's give it up for Tseliso Rangaka! *crowd goes wild*

Best in Film Craft: March 2019

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month’s Guest Judge was John Davenport. When not polishing his roughly 20 Cannes Lions awards he’s being the badass CCO at Havas, a political writer, philanthropist, and sculptor… oh, and he also happened to put the ‘Davenport’ in Ireland/Davenport. 🔥If he wasn’t so damn nice we’d think he’s showing off.

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