Best of Reel: Glo ‘Step In’ by Kim Geldenhuys from 0307 Films – Direction Craft
Damn it Kim! Can you stop for a bit and give other people a chance to be brilliant?? Seriously though, this film is proof. Proof of talent. I remember when Kim broke onto the scene when I was a (very) junior at Ogilvy. He directed a terrific film for SuperSport about rugby. It felt different from anything anyone else was shooting at the time. Because it was. That film let the industry know that a very special talent had arrived. And that special talent is still here. He’s shot plenty of amazing things for me over the years, and this spot for Glo is up to his usual exquisite standard. Bravo Kim.
Special Mention: Tyme ‘To Whom It May Concern’ by Paul Ward from 0307 Films – Direction Craft
Okay, so we all know that banks love a bit of a manifesto film. They love them more than an interest rate cut by the reserve bank. Which is why making a good one is so hard. But Paul has done so here. And he’s done it beautifully. Many spots that try get a philosophy across end up TELLING you what the institution believes. What is considerably harder is DEMONSTRATING what they believe. This piece gives one a terrific sense of what it means to be a young hustler in SA. It captures the energy, the pressure, the excitement and the drama. And because it does this, it CONNECTS with the viewer. And connecting with the viewer can be hard when you’re a bank. So a big well done to Paul and to King James. Nice one.
Special Mention: Kia ‘Sloth’ by Aadil Dhalech from Patriot Films – Direction Craft
I have to honest here: I’m a sucker for a spot with a bit of physical comedy where a person in a supermarket knocks things over. This piece is just funny. And although lots of people TRY to be funny, few of them are. Well done Aadil. Not everyone can direct comedy, but you’ve done a great job here. SA has a shortage of directors who can do comedy, and you’re one of them. Keep up the great work.