Best of Reel awarded to Glo ‘Step In’ by Kim Geldenhuys from 0307 Films for Direction

Every month iDidTht.com teams up with an industry leader to award South Africa’s best in Film Craft. This month’s Guest Judge was John Davenport. When not polishing his roughly 20 Cannes Lions awards he’s being the badass CCO at Havas, a political writer, philanthropist, and sculptor… oh, and he also happened to put the ‘Davenport’ in Ireland/Davenport. 🔥 If he wasn’t so damn nice we’d think he’s showing off. 

BEST OF REEL:

BEST OF REEL: Glo ‘Step In’

0307 Films | Kim Geldenhuys
(Direction Craft)

SPECIAL MENTION:

SPECIAL MENTION: TymeBank ‘To Whom It May Concern’

0307 Films | Paul Ward
(Direction Craft)

SPECIAL MENTION:

SPECIAL MENTION: Kia ‘Sloth’

Patriot Films | Aadil Dhalech
(Direction Craft)

Judges comments by John Davenport, CCO at Havas South Africa

Best of Reel: Glo ‘Step In’ by Kim Geldenhuys from 0307 Films – Direction Craft

Damn it Kim! Can you stop for a bit and give other people a chance to be brilliant?? Seriously though, this film is proof. Proof of talent. I remember when Kim broke onto the scene when I was a (very) junior at Ogilvy. He directed a terrific film for SuperSport about rugby. It felt different from anything anyone else was shooting at the time. Because it was. That film let the industry know that a very special talent had arrived. And that special talent is still here. He’s shot plenty of amazing things for me over the years, and this spot for Glo is up to his usual exquisite standard. Bravo Kim.

Special Mention: Tyme ‘To Whom It May Concern’ by Paul Ward from 0307 Films – Direction Craft

Okay, so we all know that banks love a bit of a manifesto film. They love them more than an interest rate cut by the reserve bank. Which is why making a good one is so hard. But Paul has done so here. And he’s done it beautifully. Many spots that try get a philosophy across end up TELLING you what the institution believes. What is considerably harder is DEMONSTRATING what they believe. This piece gives one a terrific sense of what it means to be a young hustler in SA. It captures the energy, the pressure, the excitement and the drama. And because it does this, it CONNECTS with the viewer. And connecting with the viewer can be hard when you’re a bank. So a big well done to Paul and to King James. Nice one.

Special Mention: Kia ‘Sloth’ by Aadil Dhalech from Patriot Films – Direction Craft

I have to honest here: I’m a sucker for a spot with a bit of physical comedy where a person in a supermarket knocks things over. This piece is just funny. And although lots of people TRY to be funny, few of them are. Well done Aadil. Not everyone can direct comedy, but you’ve done a great job here. SA has a shortage of directors who can do comedy, and you’re one of them. Keep up the great work.

iDidTht Craft Awards Guest Judge: John Davenport, CCO at Havas South Africa

John was appointed CCO at Havas towards the end of 2018, after having worked at various agencies such as Ogilvy JHB, TBWA, and Net#work BBDO. He started his own agency Ireland/Davenport in 2006, which was voted SA agency of the year three times. Clients won during his time there include BMW, Investec, Vodacom, GM, BMW Global Vehicle launches, MTN (Pan-Africa) as well as SA tourism and Standard Bank (2017). In his spare time, John blogs for Huffington Post, is active in local politics, works on his Master’s Degree & social media campaigns for several charities and fills any spare time with art and sculpture projects. He has judged at most award shows (including twice at Cannes) and has won awards that include roughly 20 Cannes Lions.

All Craft Entries

Bomb Commercials | Justice Mukheli
Blick Bassy ‘Woni’
(Direction Craft)

Bomb Commercials | Justice Mukheli
Edgars ‘Denim’
(Direction Craft)

Bomb Commercials | Teboho Mahlatsi
Tiger Brands ‘Black Cat’
(Direction Craft)

Chill Pill Films | Dule
Axe ‘Go For Gold’
(Direction Craft)

Darling Films | Zee Ntuli
Assupol ‘Brand’
(Direction Craft)

Patriot Films | Anton Visser
MTN ‘Pizza’
(Direction Craft)

Patriot Films | Anton Visser
MTN ‘Birthday’
(Direction Craft)

Romance Films | Nicole Maria Ackermann
The Economist ‘Never Stop Questioning’
(Direction Craft)

Sketchbook Studios | Joshua Trappler
Webafrica ‘Electric Chair’
(Direction Craft)

Sketchbook Studios | Talya Galasko
Seattle Coffee Co ‘Satisfaction: The Perfect Cup’
(Direction Craft)

The Star Films Co. | Markstry
Edgars ‘Unbeatable Kids Sale’
(Direction Craft)

The Rudeboy Collective | Nadezna Radcore
McDonalds ‘Know Our Food; The Fouries’ Directors Cut
(Direction Craft)

The Rudeboy Collective | Nadezna Radcore
McDonalds ‘Know Our Food; The Monhla Brothers’ Directors Cut
(Direction Craft)

Ludus Post Production | Mark
Black Cat ‘More Peanuts. More Power.’
(Offline, Grade and Online Craft)

Howard Audio | Adam Howard
MAQ ‘Walk of Pride (60 SEC online)’
(Original Music and Final Mix Craft)

Howard Audio | Adam Howard
MAQ ‘Walk of Pride (30 SEC online)’
(Original Music and Final Mix Craft)