IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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NEW: Find a DOP
NEW: Find a Colourist
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SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Darling Fling. A year of sparks, chemistry & unexpected love affairs.
They’re here for the spark, the wild idea, the impossible challenge, the moment a project makes your pulse skip. And in just one year, the industry has figured it out: if you’re going to flirt with something unexpected, you call Fling. Fresh from a Loeries haul that includes one Gold, two Silvers, three Bronzes and a Craft Certificate and armed with a cheeky new, unmistakably Fling website, Darling Fling is officially impossible to miss.
The impossible task of defining Dan Mace’s JOE* Films
Ten years into building JOE*, Founder and Director, Dan Mace, has just finished editing a video that tries to make sense of it all. The highs, the lows, the ambition, the missteps, the learning. At the same time, his latest work for Checkers, created with 99c, has landed, giving the industry a clear example of where that decade of experimentation has led…spoiler… viral hit after viral hit, that’s where!
WISH I IDID THAT: May / June / July / August 2025
We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.
Spitfire at 13, a production company that grew up its own way
Thirteen years is a long time in advertising. It’s even longer in production. Which is why Spitfire’s teenage birthday lands with real weight: a fresh reel, a wall of awards, a new generation of women coming up through the ranks, and some of its strongest creative years to date.
Robin de Jager, the Triple Story Content director behind the film heating up the South African film industry
Before the local industry had even seen a frame, Robin de Jager’s new film ‘Lil_ith’ was already making noise internationally. It premiered at the Oscar- and BAFTA-qualifying Odense International Film Festival and QFest St. Louis, a rare feat for a South African indie, especially one made entirely by bootstrap grit and obsessive care. Combine that with his growing commercial portfolio and the production backing of Triple Story Content, and it’s exactly why Robin should be on your director radar.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: July 2025
This month’s IDIDTHAT.co Craft Awards were judged by two industry powerhouses who know a thing or two about craft, Mbeu 'Snooze' Kambuwa, Executive Creative Director at Ogilvy South Africa and Grant De Sousa, Director at They. A huge round of applause to Bruno Bossi from Carbon Films and Marco Raposo de Barbosa for being recognised with Best in Craft. And of course, shoutout to the whole team that brought the KFC magic to life!
Craft Award Results: June 2025
This month’s IDIDTHAT.co Craft Awards are in! With Roanna Williams, Chief Creative Officer at Boundless and Xander Vander, Editor at Strangelove at the helm, the bar was set high. The top duo who stole the spotlight this month for their work on Chicken Licken is director, Peter Pohorsky from Plank, for Direction and Werner Maritz for Cinematography. Bravo, team!
Craft Award Results: May 2025
This month’s IDIDTHAT.co Craft Awards were in excellent hands, judged by two of the industry’s finest: Sbu Sitole, Chief Creative Officer at The Odd Number, and director Zwelethu Radebe from Egg Films. A massive congratulations to this month’s top crafters, directors Sanaa Mothabisa from Sanaa Films and Zee Ntuli from Darling Films, for work that the judges thought stood out. Nice one gents!
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Creative Circle Best of the Year 2024
The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.
The Best of Digital & Digital Craft in South Africa 2024
Want to work with the best South African talent behind the clicks, scrolls, and swipes this year? You’re in the right place. This showcase celebrates the best campaigns in Digital & Digital Craft for 2024 and the names behind the work, awarded by the Loeries.
The Best of Design in South Africa 2024
Want more than just a fancy stick man from your designer? You’ve come to the right showcase. This is all the best South African work in the category Design for 2024 awarded by the Loeries.