Performance director Emilie Badenhorst joins Romance

Director Emilie Badenhorst joins Romance already armed with an impressive body of work. As a filmmaker she has the ability to explore the smallest of moments shared between people on screen, delicately capturing intimacy and leaving the audience feeling connected with her performers. Feast your eyes, open your mind and create some space on your radar for this modern filmmaker.

2020-08-20T14:02:05+02:00August 20th, 2020|Categories: Editorial, ROMANCE Editorial|Tags: , |

They ‘We commit to black female directors’

Directing duo Lusanda Mgoduka and Melany Ismail have partnered with They’s founders, Darren Gordon and Alan Irvin. The refreshed They family, joined by female director, Wandile Xaba, unpack the challenge of getting black female directors through the pitch room doors, not to mention black queer and trans directors. They ask the ad industry to step up and join them because it’s not just a They thing, it’s an us thing, a South African thing.

2020-08-07T09:55:58+02:00August 7th, 2020|Categories: Editorial, They Editorial|Tags: , , , |

Matte Black – A Decentralised Post Production Collective

Newly launched Matte Black has a new way of doing post. They will manage your entire post production process from shoot to final delivery by assembling bespoke teams from their network around the world, AND they do it remotely. We speak to Exec Producer Joe Erasmus about this one-stop post supervision shop.

2020-07-27T15:53:10+02:00July 24th, 2020|Categories: Editorial, Matte Black Editorial|Tags: , |

The nuts and bolts of the new Robot directors – Paul Ramaema and Nelis Botha

We get up close and personal with the two new directors joining Robot. Paul and Nelis, both armed with a hip aesthetic and a passion for creating edgy contemporary work, might have a lot in common when it comes to style, but who is most likely to master the art of baking banana bread you ask? Yup, it’s everything you didn’t know you needed to know.

2020-07-24T11:18:32+02:00July 24th, 2020|Categories: Editorial, Robot Editorial|Tags: , , |

10 Questions for Star Film’s Emerging Director Sam Sterling-Court

Sam Sterling-Court has hit the ground running as the latest director to join Star Films. After only two months of things being 'director-official', she already directed TWO commercials. With a unique academic take on filmmaking, we lay down 10 questions to this talented young director.

2020-07-17T09:49:30+02:00July 17th, 2020|Categories: Editorial, Star Films Editorial|Tags: , |

Director Jolynn Minnaar joins Figment Films

Award-winning director, Jolynn Minnaar, has battled gag orders, no trespassing zones and suffered first-hand chemical exposure from drilling sites, all to get to the heart of the story. This fearless director has now joined the stable at Figment Films where she will continue to challenge perceptions and inspire new thought as a commercial director.

2020-06-22T11:17:04+02:00June 18th, 2020|Categories: Editorial, Figment Films Editorial|Tags: , |

South Africa’s D&AD Winners 2020 [View Work]

The second round of winners for the D&AD Awards have been announced and sees TBWA Hunt Lascaris, Joe Public United, and Produce Sound hop, skip and jumping away with Wood Pencils. Congratulations you unbelievably talented superhumans!

South Africa’s One Show 2020 Winners Announced [View Work]

South Africa was awarded 12 Merits, 6 Bronze, and 2 Silvers in the year’s largest global awards for creative excellence in advertising and design *drops mic and moonwalks* That is incredible! Congratulations you talented Saffas and thank you for flying our flag high and proud.

NEW production company launches – Together Films. Whaaaaaaaaaaaat?!

After working together for the last five years, Director Malo 8 and Producer Gaye Leong proved that they are not here to play when they shot and produced one of the first commercials to be filmed in South Africa during lockdown, and for McDonald’s no less. We know, right?! Launching a new company during lockdown, what is this sorcery?

2020-07-03T09:50:54+02:00June 3rd, 2020|Categories: Editorial, Together Films Editorial|Tags: , , |

Robot Air launches full-service drone company

Founders of Robot Air, Robin Hook and Liam Johnson, talk all things aerial as they give us the low-down on their new high-flying offering. We find out what a drone company, with years of experience in production and the ad industry, has to offer the commercials world and why you should probably save their number.

2020-07-08T10:35:56+02:00May 19th, 2020|Categories: Editorial, Robot Editorial|Tags: , , , |

Face-to-face with Carbon Films Director, Mzonke Maloney

Director Mzonke Maloney from Carbon Films shares his perspective on the South African onscreen narrative, what being a filmmaker in America taught him and we get a tasty-taste of what we can expect from him as a commercials director in the future. It’s everything you didn’t know you needed to know about Mzonke Maloney.

2020-05-15T08:01:10+02:00May 15th, 2020|Categories: Carbon Films Editorial, Editorial|Tags: , |

‘Griekwastad’ film directed by Jozua Malherbe and co-produced by 7 Films premieres in SA

'Griekwastad' is the true crime film based on the 2012 gruesome murders of a family on their farm in Naauwhoek. The son, a teenage boy, the sole survivor of the attack. We speak with the film’s director, Jozua Malherbe, and his co-producing team at 7 Films about this much-anticipated movie and how it’s lead to him officially joining the production company.

2020-05-06T11:09:14+02:00May 6th, 2020|Categories: Editorial|Tags: , , |

Ciclope Africa 2020 – The Winning Work

A huge congrats goes out to all the IDIDTHAT companies that grabbed a virtual Cyclops statuette! View all the work that was awarded and who was involved so you know who to work with next!