IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
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View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Sam Coleman’s inspiring homage to South African creativity
Rappers, skaters, designers, metalheads, toymakers and nail pimps all come together in Sam Coleman’s electric new anthem for KFC and agency Ogilvy South Africa.
Marketer Spotlight: Behind the Craft with Khensani Nobanda
As Nedbank’s Group Executive for Marketing & Corporate Affairs, Khensani Nobanda is a firm believer in the power of well-crafted creativity. She backs ideas that are not only socially impactful but beautifully executed, like Nedbank Youth X The Class of ‘76, which won Best in Craft for Direction in IDIDTHAT’s Craft Awards last year. Here’s 5-minutes with Khensani Nobanda.
Dani ‘Loves a Challenge’ Hynes on choosing ideas over categories every time
Few directors can say they’ve worked with synchronized swimmers, talking ducks, and bubbling cheese, but Dani Hynes can. The Love Films director thrives on problem-solving, bringing ideas to life across any genre. We caught up with her to chat about directing across categories, industry shifts, and why it’s all about the idea, not the category.
Marketer Spotlight: Behind the Craft with Bridget Harpur
Bridget Harpur, VW South Africa’s Head of Marketing, is all about telling beautifully crafted stories. Bridget proves what’s possible when marketers fight for the craft and that’s exactly why we need more of her. Case in point? The VW Tiguan ‘Life on the Mind’ commercial, which snagged Best in Craft for Direction and a Mention for VFX in IDIDTHAT’s monthly Craft Awards last year. Here’s 5-minutes with Bridget Harpur.
Sylvester Chauke on clean creativity, industry resistance, and the future of ethical advertising
Sylvester Chauke, Founder of DNA Brand Architects, recently signed the Clean Creatives pledge, committing to a future free from fossil fuel promotion. In this conversation, he shares his motivations, the challenges ahead, and why the industry must take a stand.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: February 2025
This month’s IDIDTHAT.co Craft Awards were judged by Alex Goldberg, Creative Partner at Ogilvy South Africa and Fausto Becatti, Director at Bioscope Films. Big congrats to the team behind the latest Chicken Licken spot, drum(stick) roll please.... director Greg Gray from Romance & editor Ricky Boyd from Deliverance.
Craft Award Results: January 2025
This month’s IDIDTHAT.co Craft Awards were judged by Verona Meyer, ECD at M&C Saatchi Abel and Mzonke Maloney, Director at Carbon Films. Congrats Directors, Thina Zibi and Thea Small, as well as DOP Josh Levi for your Best in Craft wins this month!
Craft Award Results: December 2024
This month’s IDIDTHAT.co Craft Awards were judged by Shane Forbes, Executive Creative Director at TBWA Hunt Lascaris, and Justice Mukheli, Director at Romance Films. Big congratulations to Director Bruno Bossi from Carbon Films and Editor Julian Redpath for their work on KFC ‘Cake’ and for somehow making us crave cake and fried chicken at the same time.
IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Creative Circle Best of the Year 2024
The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.
The Best of Digital & Digital Craft in South Africa 2024
Want to work with the best South African talent behind the clicks, scrolls, and swipes this year? You’re in the right place. This showcase celebrates the best campaigns in Digital & Digital Craft for 2024 and the names behind the work, awarded by the Loeries.
The Best of Design in South Africa 2024
Want more than just a fancy stick man from your designer? You’ve come to the right showcase. This is all the best South African work in the category Design for 2024 awarded by the Loeries.