South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
GOLD PENCIL
AWARDED
Gold:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement
AWARDED
Gold:
Gaming | Gaming for Good
Branded Entertainment | Branded Entertainment for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
SILVER PENCIL
AWARDED
Silver:
Integrated / Omnichannel | Craft – Use of Technology
Creative Use of Data | Data for Good
AWARDED
Silver:
Health & Wellness | Public Relations
Social Media | Community Building
BRONZE PENCIL
AWARDED
Bronze:
Branded Entertainment | Craft – Use of Technology
Creative Use of Technology | Technology as a Creative Tool
AWARDED
Bronze:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
.
AWARDED
Bronze:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Bronze:
The Indies | Direct Marketing
The Indies | Campaigns for Good
MERIT AWARD
AWARDED
Merit:
Branded Entertainment | Craft – Storytelling
Cultural Driver | Cultural Driver for Good
Branded Entertainment | Full Length Video – Single
Film & Video | Film & Video for Good
Moving Image Craft & Production | Use of Technology
Creative Use of Technology | Technology for Good
AWARDED
Merit:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
AWARDED
Merit:
Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Merit:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Merit:
Integrated / Omnichannel | Craft – Use of Humor
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
SOUTH AFRICA AT CANNES: Day 2 by Koo Govender
Day 2 of Cannes Lions and we soak in the elegance of Cannes through the eyes of Koo Govender. From early morning rituals on a quiet beach to fine dining at JAN in Nice, the CEO of Publicis Groupe Africa gives us a grounded, generous look behind the Cannes rush.
SOUTH AFRICA AT CANNES: Day 1 by Khensani Nobanda
Every day this week, we’ve asked one or two brilliant South Africans at Cannes to report back from the frontlines of Cannes Lions. First up, it's Khensani Nobanda, Group Executive for Marketing and Corporate Affairs at Nedbank, who’s kicking off our coverage with a high-energy run and some even higher creative takeouts.
SOUTH AFRICA AT CANNES: Day 1 by Mike Abel
Every day this week, we’re handing the mic to a different South African at Cannes Lions 2025. We’ve asked them to capture one day, however they experienced it, in their own words. First up is Day 1 with none other than Mike Abel, Founder & Executive Chairman M&C Saatchi Abel & Group SA, here to give us a taste of his first day of Cannes, South African style.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
The Best in Film Craft: September 2016
Suhana Gordhan, Creative Director at FCB Johannesburg, awards the best in film craft by Production Companies this month. Suhana has also recently been appointed as the Chairperson of the Loeries, making her the first and only woman in advertising. View the winners and all the entries by the leading production companies in South Africa.
The Best in Film Craft: August 2016
Eoin Welsh, Chief Creative Officer at Havas Worldwide, awards the best in film craft by Production Companies this month. View the winners and all the entries by the leading production companies in South Africa.
The Best in Film Craft: July 2016
Gordon Ray, Executive Creative Director and Founding Partner at M&C Saatchi Abel Cape Town, awards the best in film craft by Production Companies this month. View the winners and all the entries by the leading production companies in South Africa.
