Best of Reel for Direction Craft awarded to Kyle Lewis from Arcade Content.
The SA Film Reel awards the very best in craft by Productions companies in South Africa. This month we asked Molefi Thulo, Creative Director at Ogilvy & Mather Johannesburg, to select his standouts. Congratulations to all the winners.
Arcade Content | Kyle Lewis (Direction Craft)
Best of Reel: VW Polo ‘011 Beats by Dabone ft. Kwesta’ directed by Kyle Lewis at Arcade Content.
“Take the new VW Polo Beats, add a hot hip hop collaboration, geotag the city of Jo’burg with multiple sounds to turn it into the world’s biggest set of instruments and you’ve got one dope idea. This idea caught my eye because not only do I believe it will resonate with its target audience, but it’s also a funky way of bringing a product benefit to life, especially in the automobile sector. The slick shots, sound design and dynamic editing are additional reasons why this is my choice for Best of Reel.”
Special Mention: The Voice ‘Mechanic directed by Fausto Becatti at Bioscope Films.
“At first I was like, “Where’s this going?” But then the line at the end wrapped it up beautifully. A simple, but humorous spot that leaves a smile on your face. Props to Fausto Becatti for adding intrigue and then hitting us with a twist at the end. Nice.”
Special Mention: Johnnie Walker ‘Born free’ by SJ at 7Films.
“Don’t get it twisted – That’s one of the lines said in the campaign and that’s exactly what I dig about this documentary. Brutally honest, gritty and not trying too hard. Well done to 7Films for a well crafted and cleverly considered campaign.”
Molefi Thulo, aka Mo, began his career at DraftFCB in the early 2000’s. It was there that he developed a love for storytelling and incorporating humour into his work. In 2009 he joined Ogilvy & Mather Johannesburg where he worked his way up to Creative Director. He’s had the privilege of working on a number of impressive accounts such as KFC, Lucozade, Samsung, Coca-Cola, Toyota, Unilever and South African Breweries, to mention a few. His work has been awarded both locally and internationally at shows such as Loeries, Cannes, Clios and One Show.
Velocity Films | Gregg Bailey (Direction Craft)