Best of Reel for Direction Craft awarded to Kyle Lewis from Arcade Content.

The SA Film Reel awards the very best in craft by Productions companies in South Africa. This month we asked Molefi Thulo, Creative Director at Ogilvy & Mather Johannesburg, to select his standouts. Congratulations to all the winners.

Arcade Content | Kyle Lewis (Direction Craft)
Volkswagen #011Beats

Bioscope Films | Fausto Becatti (Direction Craft)
The Voice ‘Mechanic’

7Films | SJ (Direction & Editing Craft)
Johnnie Walker ‘Born Free’

Judges Comments by Molefi Thulo, Creative Director at Ogilvy & Mather Johannesburg

Best of Reel: VW Polo ‘011 Beats by Dabone ft. Kwesta’ directed by Kyle Lewis at Arcade Content.
“Take the new VW Polo Beats, add a hot hip hop collaboration, geotag the city of Jo’burg with multiple sounds to turn it into the world’s biggest set of instruments and you’ve got one dope idea. This idea caught my eye because not only do I believe it will resonate with its target audience, but it’s also a funky way of bringing a product benefit to life, especially in the automobile sector. The slick shots, sound design and dynamic editing are additional reasons why this is my choice for Best of Reel.”

Special Mention: The Voice ‘Mechanic directed by Fausto Becatti at Bioscope Films.
“At first I was like, “Where’s this going?” But then the line at the end wrapped it up beautifully. A simple, but humorous spot that leaves a smile on your face. Props to Fausto Becatti for adding intrigue and then hitting us with a twist at the end. Nice.”

Special Mention: Johnnie Walker ‘Born free’ by SJ at 7Films.
“Don’t get it twisted – That’s one of the lines said in the campaign and that’s exactly what I dig about this documentary. Brutally honest, gritty and not trying too hard. Well done to 7Films for a well crafted and cleverly considered campaign.”

About Our Judge

Molefi Thulo, aka Mo, began his career at DraftFCB in the early 2000’s. It was there that he developed a love for storytelling and incorporating humour into his work. In 2009 he joined Ogilvy & Mather Johannesburg where he worked his way up to Creative Director. He’s had the privilege of working on a number of impressive accounts such as KFC, Lucozade, Samsung, Coca-Cola, Toyota, Unilever and South African Breweries, to mention a few. His work has been awarded both locally and internationally at shows such as Loeries, Cannes, Clios and One Show.

All SA Film Reel Entries

0307 Films | Kim Geldenhuys (Direction Craft)
Sanlam ‘Settle’

7films | Lourens van Rensburg (Direction Craft)
DSTV Box Office ‘Bike’

Bioscope Films | Hylton Tannenbaum (Direction Craft)
Chin Up! ‘The Lappie’

Bomb Commercials | Teboho (Direction Craft)
MTN ‘Marvin’

Darling Films | Jono Hall (Direction Craft)
KFC ‘Still A Man’

Darling Films | Zee Ntuli (Direction Craft)
Ackermans ‘100 Years’

Egg Films | Dani Hynes (Direction Craft)
ABSA ‘Wealth’

Giant Films | Ian Gabriel (Direction Craft)
Vodacom ‘Road Trip’

Giant Films | Karien Cherry (Direction Craft)
Pick n Pay ‘Spy guy & Human Google Maps (Campaign)’

Let It Rain Films | Lee Doig (Direction Craft)

Passing Trains | Etienne de Villiers (Direction Craft)
Spur ‘Catch a Lift’

Picture Tree | Wim Steytler (Direction Craft)
Kiwi Shoe Care ‘The Game Changer’

Picture Tree | Wim Steytler (Direction Craft)
Kiwi Shoe Care ‘The Provocateur’

Picture Tree | Bevan Cullinan (Direction Craft)
Showmax ‘Ode to the Holidays’ (Directors Cut)’

Velocity Films | Gregg Bailey (Direction Craft)
Glenlivet ‘Neighbourhood’

The Upstairs Ludus (Offline Editing)
DStv ‘Festive’

The Upstairs Ludus (Offline Editing)
Sanlam ‘There’s a Wealthsmith in You’

Howard Audio | Adam Howard (Original Music)
MTN ‘Father and Son’

Howard Audio | Adam Howard (Music Production: Re-record of original song)
MTN ‘Night Shift’

Produce Sound | Louis Enslin (Music Composition and Final Mix)
SAB ‘Liberato’

Produce Sound | Louis Enslin (Music Composition)
Wimpy ‘Champ’

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