South Africa comes out swinging with 48 One Show Finalists. Here’s the work.
Awards season is in full swing, and The One Show has dropped its 2026 finalists, with South Africa leading the Middle East & Africa region with an impressive 48 finalists. BOOM! Flying the flag for South Africa are Accenture Song, Bananas, Carbon Films, Chocolate Tribe, Darling Films, Dolph, Giant Films, Joe Public, M&C Saatchi Abel, Marc Algranti, Ogilvy South Africa, Post Modern, Pressure Cooker, Run Jump Fly, Sterling Sound, TBWA\, The Odd Number, VML South Africa and 2Plus3.
They now head into final judging, with Pencil winners set to be announced during Creative Week in New York City on 14 May. Every finalist is guaranteed a win, whether that lands as a Gold, Silver, Bronze Pencil or Merit. Go well, team SA.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line studio@ididthat.co to get signed up and we’ll make sure your work gets the spotlight it deserves.
AWARDED
Finalist: Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Finalist: Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Finalist: Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Finalist: Public Relations | Public Relations for Good
AWARDED
Finalist: Design in Advertising | Print Advertisements
AWARDED
Finalist: Integrated / Omnichannel | Craft – Use of Humor
AWARDED
Finalist:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
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AWARDED
Finalist:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
The Indies | Print & Out of Home
The Indies | Direct Marketing
The Indies | Campaigns for Good
AWARDED
Finalist:
Social Media | Best Use of TikTok
Branded Entertainment | User-Generated Content (UGC)
Creator Content | Community Activation
Creator Content | Multi-Creator Collaboration
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Health & Wellness | Public Relations
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Building
Social Media | Community Engagement
AWARDED
Finalist:
Branded Entertainment | Branded Entertainment for Good
Branded Entertainment | Craft – Storytelling
Branded Entertainment | Craft – Use of Technology
Branded Entertainment | Full Length Video – Single
Creative Use of Data | Data for Good
Creative Use of Technology | Technology as a Creative Tool
Creative Use of Technology | Technology for Good
Cultural Driver | Cultural Driver for Good
Film & Video | Film & Video for Good
Gaming | Gaming for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
Integrated / Omnichannel | Craft – Use of Technology
Moving Image Craft & Production | Use of Technology
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
IDIDTHAT HOUSE 2025 Gallery, Loeries Fringe Day 1
(See all the pics) Day 1 at IDIDTHAT HOUSE was everything we dreamed of, old friends, new faces, industry-shaping panel chats, and big laughs. This is why we love this industry. Thank you to all our Brand Partners, Production Partners and guests for making this Loeries Fringe such a success. See you next year!
Will you be at the IDIDTHAT HOUSE Party this Loeries?
If you haven’t been tapped on the shoulder yet, you might want to start sending briefs to your favourite producer. Only our Production Partners hold the keys to the guest list and each company gets to invite their select crew of clients, collaborators, and co-conspirators.
IDIDTHAT creates the industry’s meeting place at The Loeries
What started as a wild idea to create a home for the industry at The Loeries, has become something truly special. This year, over 26 production companies and 6 leading brands have joined IDIDTHAT to build a space where the industry can come together.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: December 2018
Welcome to January team – the Monday of months.😭To cheer you up here are this month’s iDidTht Craft Award results as judged by Juliet Honey, Creative Director at Net#work BBDO. Juliet’s eye for craft is like none other and in short, she memes business…and also means it. Juliet, honey, it's an honour!
Best in Film Craft: November 2018
Ke Dezemba Boss!😎 But first… November’s iDidTht Craft Awards have officially been judged by one of the biggest guns in the industry. Raise your craft gin glasses to the legend herself: former Chairperson of The Loeries, Creative Director at FCB and a leader we’d happily follow into any pitch, Suhana Gordhan! Massive congrats to all the sexy winners.
Best in Film Craft: October 2018
This month’s iDidTht Craft Awards are judged by the legend himself, Xolisa Dyeshana. If you don’t know who Xolisa is, well tbh, we don’t see the brightest future for you in advertising, but in short: Chairperson of the Creative Circle/Chief Creative Officer and partner at Joe Public/Former Chairperson of The Loeries/named one of the Top 6 People To Watch In Advertising by Finweek/Seriously, Google guys!
