South Africa comes out swinging with 48 One Show Finalists. Here’s the work.
Awards season is in full swing, and The One Show has dropped its 2026 finalists, with South Africa leading the Middle East & Africa region with an impressive 48 finalists. BOOM! Flying the flag for South Africa are Accenture Song, Bananas, Carbon Films, Chocolate Tribe, Darling Films, Dolph, Giant Films, Joe Public, M&C Saatchi Abel, Marc Algranti, Ogilvy South Africa, Post Modern, Pressure Cooker, Run Jump Fly, Sterling Sound, TBWA\, The Odd Number, VML South Africa and 2Plus3.
They now head into final judging, with Pencil winners set to be announced during Creative Week in New York City on 14 May. Every finalist is guaranteed a win, whether that lands as a Gold, Silver, Bronze Pencil or Merit. Go well, team SA.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
AWARDED
Finalist: Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Finalist: Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Finalist: Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Finalist: Public Relations | Public Relations for Good
AWARDED
Finalist: Design in Advertising | Print Advertisements
AWARDED
Finalist: Integrated / Omnichannel | Craft – Use of Humor
AWARDED
Finalist:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
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AWARDED
Finalist:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
The Indies | Print & Out of Home
The Indies | Direct Marketing
The Indies | Campaigns for Good
AWARDED
Finalist:
Social Media | Best Use of TikTok
Branded Entertainment | User-Generated Content (UGC)
Creator Content | Community Activation
Creator Content | Multi-Creator Collaboration
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Health & Wellness | Public Relations
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Building
Social Media | Community Engagement
AWARDED
Finalist:
Branded Entertainment | Branded Entertainment for Good
Branded Entertainment | Craft – Storytelling
Branded Entertainment | Craft – Use of Technology
Branded Entertainment | Full Length Video – Single
Creative Use of Data | Data for Good
Creative Use of Technology | Technology as a Creative Tool
Creative Use of Technology | Technology for Good
Cultural Driver | Cultural Driver for Good
Film & Video | Film & Video for Good
Gaming | Gaming for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
Integrated / Omnichannel | Craft – Use of Technology
Moving Image Craft & Production | Use of Technology
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
The world needed soul saving. Director Lourens van Rensburg, Joe Public and Chicken Licken had a plan
The world is in need of soul. That was the starting point for Chicken Licken’s ‘#SoulFood2TheWorld’ campaign, which began with the slightly audacious suggestion that global soul levels are running dangerously low, and that South Africa might be uniquely qualified to intervene. If Soul Food® is what the brand sells, then why not export it? Why not flip the usual narrative and position Mzansi not as the recipient of aid, but as the provider? High time, we say! So, we got some of the creators of the campaign from Joe Public and 7Films in a room to find out how they made this work happen.
Incommon’s director Retang Sebeka cleans up with character-driven Handy Andy for Machine_
Incommon’s latest campaign for Handy Andy sees director Retang Sebeka take everyday household mess and push it into slightly absurd territory, turning chaos into a string of funny moments driven by nuanced comedic performances where the characters are given room to breathe. Retang’s playful, slightly offbeat tone is something we’ve spoken about before, and with this campaign, he’s now stepping confidently into performance-led storytelling.
Marketer Spotlight: Vaughan Croeser, Vice President of Marketing at The South African Breweries
There are some brands so deeply woven into our daily South African lives that they’ve become as familiar to us as rugby, boerewors, and arguing about both. When it’s your job to look after those brands, to keep them loved and relevant… well, no pressure, right? That’s exactly the world Vaughan Croeser, VP of Marketing at South African Breweries, operates in every day. In this Spotlight, we spoke to Vaughan about trusting directors, backing big ideas, judging at Cannes, and why long-term brand building still requires short-term courage.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards: April 2020
April's IDIDTHAT Craft Awards were judged by Director Greg Gray from Romance Films and Creative Partner / ECD at M&C Saatchi Abel, Jake Bester. Two 'Best in Craft' winners this month. Congratulations Katlego Baaitse from Burley Boys AND monde like the world from The Rudeboy Collective. Check out all the results here.
IDIDTHAT Craft Awards: March 2020
The March IDIDTHAT Craft Awards were judged by Executive Creative Director at FCB Joburg, Suhana Gordhan and Film Editor at Deliverance Post, Ricky Boyd. Congratulations to this month's legends, Helen & Kim from Motion City Films AND Gregg Baily from Figment Films, for winning Best in Craft.
IDIDTHAT Craft Awards: February 2020
IDIDTHAT Craft Awards just got a whole lot more judgy mcjudgerson. As of this month, we will have TWO judges independently selecting South Africa’s Best in Craft. February’s IDIDTHAT Craft Award’s top dogs are, drumroll please, Executive Creative Director at TBWA Hunt Lascaris, Kabelo Moshapalo and Executive Producer and Music Supervisor at Pulse Music, Marc Algranti. Congratulations to all the winners!
