South Africa comes out swinging with 48 One Show Finalists. Here’s the work.
Awards season is in full swing, and The One Show has dropped its 2026 finalists, with South Africa leading the Middle East & Africa region with an impressive 48 finalists. BOOM! Flying the flag for South Africa are Accenture Song, Bananas, Carbon Films, Chocolate Tribe, Darling Films, Dolph, Giant Films, Joe Public, M&C Saatchi Abel, Marc Algranti, Ogilvy South Africa, Post Modern, Pressure Cooker, Run Jump Fly, Sterling Sound, TBWA\, The Odd Number, VML South Africa and 2Plus3.
They now head into final judging, with Pencil winners set to be announced during Creative Week in New York City on 14 May. Every finalist is guaranteed a win, whether that lands as a Gold, Silver, Bronze Pencil or Merit. Go well, team SA.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line studio@ididthat.co to get signed up and we’ll make sure your work gets the spotlight it deserves.
AWARDED
Finalist: Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Finalist: Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Finalist: Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Finalist: Public Relations | Public Relations for Good
AWARDED
Finalist: Design in Advertising | Print Advertisements
AWARDED
Finalist: Integrated / Omnichannel | Craft – Use of Humor
AWARDED
Finalist:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
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AWARDED
Finalist:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
The Indies | Print & Out of Home
The Indies | Direct Marketing
The Indies | Campaigns for Good
AWARDED
Finalist:
Social Media | Best Use of TikTok
Branded Entertainment | User-Generated Content (UGC)
Creator Content | Community Activation
Creator Content | Multi-Creator Collaboration
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Health & Wellness | Public Relations
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Building
Social Media | Community Engagement
AWARDED
Finalist:
Branded Entertainment | Branded Entertainment for Good
Branded Entertainment | Craft – Storytelling
Branded Entertainment | Craft – Use of Technology
Branded Entertainment | Full Length Video – Single
Creative Use of Data | Data for Good
Creative Use of Technology | Technology as a Creative Tool
Creative Use of Technology | Technology for Good
Cultural Driver | Cultural Driver for Good
Film & Video | Film & Video for Good
Gaming | Gaming for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
Integrated / Omnichannel | Craft – Use of Technology
Moving Image Craft & Production | Use of Technology
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Jury Duty, changing how South Africa shows up in Cannes
Last week, South Africa’s Cannes Lions jurors made a little history. For the first time, current jurors came together with former jurors and Jury Presidents for Jury Duty, a new IDIDTHAT.co and Nedbank initiative designed to share knowledge and hard-earned lessons before they step into the world’s most influential judging rooms.
Devaksha & Danike SAID THAT
Copywriter Devaksha Vallabhjee and art director Danike de Jager have spent almost a decade moving through the industry side by side, from Ogilvy to AndPeople, King James (now Accenture), Saatchi & Saatchi, Duke and now FCB. We caught up with the long-time creative partners to talk about how ideas get made, what they're looking for in director treatments, the South African work they wish they'd done, and why protecting a great idea is often the hardest part of the job.
South African Creativity Showcase
LAST TICKETS AVAILABLE. On 4 June, the ACA and IDIDTHAT.co team up, with the backing of the Creative Circle, to host a special South African Creativity Showcase - a celebration of the work our industry is taking onto the global stage.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards May 2023
This month’s IDIDTHAT.co Craft Awards were judged by the discerning eyes of Terry McKenna, ECD at The Odd Number and Zee Ntuli, Director at Darling Films. Chicken reigned supreme in May which means a big congrats to Saki Bergh from Left and Adrian from Egg Films who have proven that their art craft is a feathered triumph!
IDIDTHAT Craft Awards April 2023
This month’s IDIDTHAT.co Craft Awards were judged by the illustrious Marcus Moshapalo, Executive Creative Director at VMLY&R and Tebogo Malope, Director at The Star Film Company. We’re not sure if you’re all using AI technology in ways that we haven’t thought of, because damn there was a lot of good work this month! A huge congratulations for rising to the top Kim Geldenhuys from 0307, Greg Rom from Gentlemen Films, Audio Militia & Polycat Animation.
IDIDTHAT Craft Awards March 2023
Here are the results for this month's IDIDTHAT.co Craft Awards. Thank you to our most esteemed judges, Thembalethu Msibi, ECD at BlackSwan and Sam Coleman, Director at Patriot for lending us your expertise this month. Congratulations to Mzonke Maloney and the team at Carbon Films for taking home Best in Craft for March.
