


IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm


IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Face-to-Face with iDidTht: Featuring Zipho Dlangamandla from Bioscope Films
Zipho Dlangamandla has hit the ground running as a director already showcasing thoughtful and well-crafted work. His disarming charisma, emotional intelligence and most importantly, his empathy makes him the kind of director/human we need more of, especially in our current climate. Caution: Onions were cut during this interview.
Getting Real with Director Alexa Wilson from Arcade Content
In just under a year, Director Alexa Wilson from Arcade Content has already built up quite a reputation as a versatile director. She takes us behind the scenes of her latest spots for MTN, Momentum and that viral Castle ad. Oh, there’s also a whole bunch of stuff about her lock picking skills, her potential as a harmonium player and her gruesome royal family history. It’s everything you really never knew you needed to know.
Produce Sound on life after rebranding as an Audio Agency
We caught up with Founder Louis Enslin on how rebranding as an Audio Agency has benefitted the Produce Sound clients in real life. He takes us through the work and those behind-the-scenes audio solutions that could be the key to unlocking the awards you have your eye on. Plus a whole lot of sound advice on sound…apologies.
Loeries 2019: The Ultimate Winners Cheat Sheet
We’ve put together a go-to list of all the iDidTht companies that won at Loeries 2019, basically a cheat sheet of all the sexiest companies, so now you know who to work with #ThankUsLater
Blacksmith Collective – No Ideas Die Today
Blacksmith Collective represents a team of over 500 specialists across various disciplines around the world, yip there’s even Elisavietta in Russia! And they’re all here, at your fingertips, waiting to liberate your agency’s creativity by making those wild and far too ambitious ideas, come to life.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.























































