Live Updates: South Africa’s Cannes Lions Winners and Shortlists 2022

Follow South Africa’s Cannes Lions Shortlists and Winners right here from the 19th of June. Yes, Cannes is actually happening live in real life as we speak people! So, if following all the brilliant South Africans who get to attend and judge the event on Instagram hasn’t got you jealous enough, we’ll be updating this page as results are announced – listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.

Follow IDIDTHAT on Instagram where we’ll bring you updates during Lions Week.
Good luck Saffas 🇿🇦🇿🇦🇿🇦

A massive congratulations and huge respect goes out to the South Africans who have been asked to sit on this year’s Cannes jury. These are the people representing the global industry’s leading talent across a diverse range of disciplines – truly the booked, blessed and busy among us, and we love them for it. Fran, Xolisa, Sibusiso, Tseliso, Neo, Ryan, Nkanyezi, Suhana, Camilla, Eve, Loyiso and Jabulani, thank you for doing the work and making us proud.

Cannes Lions Jurors

Film Lions: Fran Luckin, Chief Creative Officer, Grey Advertising Africa, South Africa

Outdoor Lions: Xolisa Dyeshana, Chief Creative Officer, Joe Public United, South Africa

Print & Publishing Lions: Sibusiso Sitole, Chief Creative Officer, The Odd Number, South Africa

Radio & Audio Lions: Tseliso Rangaka, Chief Creative Officer, FCB / HC Johannesburg, South Africa

Industry Craft Lions: Neo Mashigo, Chief Creative Officer, M&C Saatchi Group, South Africa

Entertainment Lions: Ryan McManus, Chief Creative Officer, VMLY&R, South Africa

Health & Wellness Lions: Nkanyezi Masango, Group Executive Creative Director, King James – Part of Accenture

Song, South Africa

Shortlist Jurors

Suhana Gordhan, Executive Creative Director, DUKE, South Africa

Camilla Clerke, Executive Creative Director, Ogilvy, South Africa

Eve Pennington, Business Unit Director Diageo Africa, OMD Media Group, South Africa

Loyiso Twala, Chief Creative Officer, McCann Johannesburg, South Africa

Jabulani Sigege, Executive Creative Director, Machine, South Africa

South Africa’s Cannes Lions Winners 2022

ANNOUNCED: CANNES LIONS DAY 4 RESULTS – 23 June 2022

Cannes Lions announces winners of the Creative B2B, Creative Data, Direct Lions, Media Lions, PR Lions, and Social & Influencer Lions

Creative Data
BRONZE LION: (Data-driven Targeting) VODACOM ANTI-HIJACK AD’S – VMLY&R Jhb
SHORTLIST: (Data-enhanced Creativity) VODACOM ANTI-HIJACK AD’S – VMLY&R Jhb

Direct Lions
SHORTLIST: COLGATE ‘TOOTHBRUSHES’ – VMLY&R Cape Town

Media Lions
GOLD LION (Use of Events): CARLING BLACK LABEL ‘BRIDE ARMOUR’ – Ogilvy Cape Town / Darling Films / Jeanna Theron / Mushroom Media / Devon Toselli / Jo Gibbon / We Love Jam / Arnold Vermaak / Priest Post Production
SILVER (Use of Real-time Data): VODACOM ANTI-HIJACK AD’S – VMLY&R Jhb
SHORTLIST (Use of Mobile): VODACOM ANTI-HIJACK AD’S – VMLY&R Jhb
SHORTLIST: NISSAN SOUTH AFRICA ‘SHWII BY NISSAN’ – TBWA Hunt Lascaris South Africa

PR Lions
SHORTLIST: CARLING BLACK LABEL ‘BRIDE ARMOUR’ – Ogilvy Cape Town / Darling Films / Jeanna Theron / Mushroom Media / Devon Toselli / Jo Gibbon / We Love Jam / Arnold Vermaak / Priest Post Production
SHORTLIST (Use of Events & Stunts): CARLING BLACK LABEL ‘BRIDE ARMOUR’ – Ogilvy Cape Town / Darling Films / Jeanna Theron / Mushroom Media / Devon Toselli / Jo Gibbon / We Love Jam / Arnold Vermaak / Priest Post Production

ANNOUNCED: CANNES LIONS DAY 3 RESULTS – 22 June 2022

Cannes Lions announces winners of the Brand Experience and Activation, Creative Business Transformation, Creative Commerce, Creative Effectiveness, Creative Strategy, Creative B2B and Mobile Lions

Mobile Lions
BRONZE LION: VODACOM ANTI-HIJACK AD’S – VMLY&R Johannesburg
SHORTLIST: THE DIGIBOT – THE FIRST WHATSAPP LEARNING PLATFORM FOR SCALE & IMPACT

ANNOUNCED: CANNES LIONS DAY 2 RESULTS – 21 June 2022

Cannes Lions announces winners of the Design, Digital, Entertainment, Film Craft, and Industry Craft

Design Lions
BRONZE LION: COLGATE ‘TOOTHBRUSHES’ – VMLY&R Cape Town
BRONZE LION: CHICKEN LICKEN ‘SOULFUEL SAFE LAMP’ – Joe Public United
SHORTLIST: CONVERSE UNITY LACES – Joe Public United
SHORTLIST: CASTLE MILK STOUT ‘CLANBEAT VINYL’ – Joe Public United
SHORTLIST: CHICKEN LICKEN ‘SOULFUEL SAFE LAMP’ – Joe Public United
SHORTLIST: SPOTIFY CODE ‘SOUND TOUR’ – Ogilvy South Africa (Johannesburg)

Film Craft
SHORTLIST (Direction): CARLING BLACK LABEL ‘BRIDE ARMOUR’ – Darling Films / Jeanna Theron / Ogilvy Cape Town / Mushroom Media / Devon Toselli / Jo Gibbon / We Love Jam / Arnold Vermaak / Priest Post Production

Industry Craft
SILVER CAMPAIGN LION (Outdoor): SPOTIFY CODE ‘SOUND TOUR – SAKURA/LANTERN’’ – Ogilvy South Africa (Johannesburg)
SHORTLIST: VODACOM ‘JACK’ – VMLY&R Johannesburg
SHORTLIST: VODACOM ‘VINCENT & JULES‘ – VMLY&R Johannesburg
SHORTLIST: VODACOM ‘FREDDY’ – VMLY&R Johannesburg

ANNOUNCED: CANNES LIONS DAY 1 RESULTS – 20 June 2022

Cannes Lions announces winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio

Outdoor Lions
BRONZE LION: CARLING BLACK LABEL ‘BRIDE ARMOUR’ – Ogilvy Cape Town / Mushroom Media / Devon Toselli / Jo Gibbon / Darling Films / Jeanna Theron / We Love Jam / Arnold Vermaak / Priest Post Production
SHORTLIST: CONVERSE ‘UNITY LACES Nigeria’ – Joe Public United
SHORTLIST: VODACOM ‘JACK’ – VMLY&R Johannesburg
SHORTLIST: VODACOM ‘VINCENT & JULES’ – VMLY&R Johannesburg

Print & Publishing Lions
SHORTLIST: SOUTH AFRICAN NATIONAL BLOOD SERVICE ‘CAR’ – Joe Public United

Radio & Audio Lions
GOLD LION (Sound Design): Savanna ‘Jab-Jab’ – Grey Africa/WPP Team Liquid
SILVER CAMPAIGN LION (Casting & Performance): Game ‘Free Yourself This Freedom Day – GLUTEN FREE / CAFFEIN FREE ‘ – The Odd Number
SILVER LION (Audio Led Creativity): THE COCA-COLA BEATCAN CAMPAIGN – FCB Joburg / AUDIO MILITIA / CAKE FILMS
BRONZE LION (Local Brand): Savanna ‘Jab-Jab’ – Grey Africa/WPP Team Liquid
SHORTLIST: THE COCA-COLA BEATCAN CAMPAIGN – FCB Joburg / AUDIO MILITIA / CAKE FILMS
SHORTLIST (Use of Music): THE COCA-COLA BEATCAN CAMPAIGN – FCB Joburg / AUDIO MILITIA / CAKE FILMS

South Africa’s Cannes Lions Shortlists 2022

IDIDTHAT will be the first to bring you the Cannes Lions shortlists for South Africa as they are announced from the 19th – 24th of June 2022. Not only will we list those involved in creating the work, but we’ll also be showcasing the actual work that’s being recognised globally and link it back to the IDIDTHAT companies – which means you’ll know exactly who the top minds are to work with.

Innovation Lions (Shortlists announced Thurs 9 June 2022)
No shortlists for South Africa
*Winners Announced Thurs 23 June

Glass: The Lion for Change (Shortlists announced 10 June 2022)
No shortlists for South Africa
*Winners Announced Fri 24 June

Titanium Lions (Shortlists announced 9 June 2022)
No shortlists for South Africa
*Winners Announced Fri 24 June

Health & Wellness Lions (Shortlists announced 19 June 2022)
No shortlists for South Africa
*Winners Announced Mon 20 June

Pharma Lions (Shortlists announced 19 June 2022)
No shortlists for South Africa
*Winners Announced Mon 20 June

Outdoor Lions (Shortlists announced 19 June 2022)
*Winners Announced Mon 20 June
SHORTLIST: CONVERSE ‘UNITY LACES Nigeria’ – Joe Public United
SHORTLIST: VODACOM ‘JACK’ – VMLY&R Johannesburg
SHORTLIST: VODACOM ‘VINCENT & JULES’ – VMLY&R Johannesburg
SHORTLIST: CARLING BLACK LABEL ‘BRIDE ARMOUR’ – Ogilvy Cape Town / Mushroom Media / Devon Toselli / Jo Gibbon / Darling Films / Jeanna Theron / We Love Jam / Arnold Vermaak / Priest Post Production

Print & Publishing Lions (Shortlists announced 19 June 2022)
*Winners Announced Mon 20 June
SHORTLIST: SOUTH AFRICAN NATIONAL BLOOD SERVICE ‘CAR’ – Joe Public United

Radio & Audio Lions (Shortlists announced 19 June 2022)
*Winners Announced Mon 20 June
SHORTLIST: THE COCA-COLA BEATCAN CAMPAIGN – FCB Joburg / AUDIO MILITIA / CAKE FILMS
SHORTLIST (Use of Music): THE COCA-COLA BEATCAN CAMPAIGN – FCB Joburg / AUDIO MILITIA / CAKE FILMS
SHORTLIST (Audio Led Creativity): THE COCA-COLA BEATCAN CAMPAIGN – FCB Joburg / AUDIO MILITIA / CAKE FILMS
SHORTLIST (Sound Design): Savanna ‘Jab-Jab’ – Grey Africa/WPP Team Liquid
SHORTLIST (Local Brand): Savanna ‘Jab-Jab’ – Grey Africa/WPP Team Liquid
SHORTLIST (Casting & Performance): Game ‘Free Yourself This Freedom Day – GLUTEN FREE’ – The Odd Number
SHORTLIST (Casting & Performance): Game ‘Free Yourself This Freedom Day – CAFFEIN FREE’ – The Odd Number
SHORTLIST (Casting & Performance): Game ‘Free Yourself This Freedom Day – HANDS FREE’ – The Odd Number

Design Lions (Shortlists announced 20 June 2022)
*Winners announced Tue 21 June
SHORTLIST: CONVERSE UNITY LACES – Joe Public United
SHORTLIST: CASTLE MILK STOUT ‘CLANBEAT VINYL’ – Joe Public United
SHORTLIST: CHICKEN LICKEN ‘SOULFUEL™️ SAFE LAMP™️’ – Joe Public United
SHORTLIST: CHICKEN LICKEN ‘SOULFUEL™️ SAFE LAMP™️’ – Joe Public United
SHORTLIST: SPOTIFY CODE ‘SOUND TOUR’ – Ogilvy South Africa (Johannesburg)
SHORTLIST: COLGATE ‘TOOTHBRUSHES’ – VMLY&R Cape Town

Digital Craft (Shortlists announced 20 June 2022)
No shortlists for South Africa
*Winners announced Tue 21 June

Entertainment Lions (Shortlists announced 20 June 2022)
No shortlists for South Africa
*Winners announced Tue 21 June

Entertainment Lions for Sport (Shortlists announced 20 June 2022)
No shortlists for South Africa
*Winners announced Tue 21 June

Entertainment Lions for Music (Shortlists announced 20 June 2022)
No shortlists for South Africa
*Winners announced Tue 21 June

Film Craft (Shortlists announced 20 June 2022)
*Winners announced Tue 21 June
SHORTLIST (Direction): CARLING BLACK LABEL ‘BRIDE ARMOUR’ – Darling Films / Jeanna Theron / Ogilvy Cape Town / Mushroom Media / Devon Toselli / Jo Gibbon / We Love Jam / Arnold Vermaak / Priest Post Production

Industry Craft (Shortlists announced 20 June 2022)
*Winners announced Tue 21 June
SHORTLIST (Outdoor): SPOTIFY CODE ‘SOUND TOUR’ – Ogilvy South Africa (Johannesburg)
SHORTLIST (Outdoor): SPOTIFY CODE ‘SOUND TOUR – SAKURA’ – Ogilvy South Africa (Johannesburg)
SHORTLIST (Outdoor): SPOTIFY CODE ‘SOUND TOUR – LANTERN’ – Ogilvy South Africa (Johannesburg)
SHORTLIST: VODACOM ‘JACK’ – VMLY&R Johannesburg
SHORTLIST: VODACOM ‘VINCENT & JULES‘ – VMLY&R Johannesburg
SHORTLIST: VODACOM ‘FREDDY’ – VMLY&R Johannesburg

Mobile Lions (Shortlists announced 21 June 2022)
SHORTLIST: VODACOM ANTI-HIJACK AD’S – VMLY&R, Johannesburg
SHORTLIST: THE DIGIBOT – THE FIRST WHATSAPP LEARNING PLATFORM FOR SCALE & IMPACT
*Winners announced Wed 22 June

Brand Experience and Activation Lions (Shortlists announced 21 June 2022)
No shortlists for South Africa
*Winners announced Wed 22 June

Creative Business Transformation Lions (Shortlists announced 21 June 2022)
No shortlists for South Africa
*Winners announced Wed 22 June

Creative Commerce Lions (Shortlists announced 21 June 2022)
No shortlists for South Africa
*Winners announced Wed 22 June

Creative Effectiveness Lions (Shortlists announced 21 June 2022)
No shortlists for South Africa
*Winners announced Wed 22 June

Creative Strategy Lions (Shortlists announced 21 June 2022)
No shortlists for South Africa
*Winners announced Wed 22 June

Creative B2B (Shortlists announced 22 June 2022)
No shortlists for South Africa
*Winners announced Thu 23 June

Creative Data (Shortlists announced 22 June 2022)
*Winners announced Thu 23 June
SHORTLIST: (Data-enhanced Creativity) VODACOM ANTI-HIJACK AD’S – VMLY&R Jhb
SHORTLIST: (Data-driven Targeting) VODACOM ANTI-HIJACK AD’S – VMLY&R Jhb

Direct Lions (Shortlists announced 22 June 2022)
*Winners announced Thu 23 June
SHORTLIST: COLGATE ‘TOOTHBRUSHES’ – VMLY&R Cape Town

Media Lions (Shortlists announced 22 June 2022)
*Winners announced Thu 23 June
SHORTLIST: NISSAN SOUTH AFRICA ‘SHWII BY NISSAN’ – TBWA Hunt Lascaris South Africa
SHORTLIST (Use of Events): CARLING BLACK LABEL ‘BRIDE ARMOUR’ – Ogilvy Cape Town / Darling Films / Jeanna Theron / Mushroom Media / Devon Toselli / Jo Gibbon / We Love Jam / Arnold Vermaak / Priest Post Production
SHORTLIST (Use of Real-time Data): VODACOM ANTI-HIJACK AD’S – VMLY&R Jhb
SHORTLIST (Use of Mobile): VODACOM ANTI-HIJACK AD’S – VMLY&R Jhb