Project Description:
As Japanese tourists turned to domestic travel due to the pandemic, Spotify Japan launched “Sound Tour”; specially curated experiences using Spotify Codes, crafted from local environmental elements. These Codes triggered deeper bespoke musical engagement, blending local sound and culture in a fresh, modern way.
IDIDTHAT MEMBER CREDITS
Agency: Ogilvy South Africa (Joburg)
*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.
