Project Description

PROJECT DESCRIPTION

Context and challenge: The end-of-year festive season is the most crucial time when blood is needed. In 2021, the South African National Blood Service (SANBS) were facing low supplies due to a lack of donor centres in offices and schools because of Covid-19. Objective: To encourage the public to donate blood by increasing their awareness that donating blood saves lives. 
 Creative concept: To encourage blood donations we created a campaign showing scenarios where other life saving devices have been replaced by blood donation bags. A visual analogy that told the public that by donating blood they can quite literally save someone’s life.

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.

IDIDTHAT MEMBER CREDITS

Agency: Joe Public United

*If your company collaborated on this project and you’re not featured, please contact studio@ididthat.co and we’ll help you become a member.