The Brief
Globally, 1 in 3 women experiences intimate partner violence (IPV). She will be brutalised by the man who vowed to love her. How do we raise awareness on IPV and make the vow against violence a reality?

The Solution
#NOEXCUSE, in partnership with LifeLine, presents Bride Armour. An exquisite, yet horrifying gown created by award-winning fashion designer Suzaan Heyns. Informed by conversations with abuse survivors, every stitch, layer and seam of Bride Armour demonstrates the brutality of intimate partner violence (IPV).

The time has come for a new vow. To love, protect and never abuse. Go to and sign the petition to help make this vow a reality. #BrideArmour


Agency: Ogilvy Cape Town
Animation Company: Mushroom Media
Animator: Mushroom Media
Cinematography: Devon Toselli
Editing Company: Mushroom Media
Editor: Jo Gibbon
Film Director: Jeanna Theron
Film Production Company: Darling Films 
Music Composer: We Love Jam
Music Supervisor (licensed): We Love Jam
Performance: We Love Jam
Post Production Facility: Mushroom Media
Post Production: Priest Post Production
Recording Studio: We Love Jam
Sound Designer: Arnold Vermaak

*If your company collaborated on this project and you’re not featured, please contact and we’ll help you become a member.