“We’ve all become a little desensitised to drinking and driving commercials, which often resort to shock tactics to make us stop and think. But this concept has shifted the focus from the driver to the passenger seats, and it was executed in a way that had the right impact. Kudos to Slim for the sincere performances and simple storytelling.”
– IDIDTHAT Guest Judge: Claudi Potter, Creative Director at Joe Public United

“Besides having a really cool name, Porteus also appears to be deft with his craft. This film stood out to me because beyond being gorgeous to look at, with a beautifully crafted and deeply considered edit, I felt intrigued and drawn in by all the elements together. The treatment of the voice and the typographic, extra bits to convey his story, there’s a level of consistent consideration that keeps it interesting but not all over the place. A strong marriage of the human story with the design elements of the car. Bonus points for making the car look incredible too. ”
– IDIDTHAT Guest Judge: Fausto Becatti, director at Bioscope Films.

“Ok, first of all we need to talk about that beautifully styled food on that white table cloth. There is a lot of artistry and a lightness to this video, which makes it feel really fresh. It’s quite raw, and then beautiful and then there’s a subtle humour to it which really resonated. I remember the “Beginner” days – feeling like a goddess for five seconds and having everything stripped from you (including your identity, your flowers and your bubbles), only moments later. It’s a lovely piece. Well done.”
– IDIDTHAT Guest Judge: Claudi Potter, Creative Director at Joe Public United