D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Director Maxime Davenport brings technical chops to storytelling, fits right in at 7 Films
What gives Maxime Davenport her edge is the fact that she didn’t ever take a shortcut to becoming a full-time director. Initially trained as a DOP, Maxime went on to cut her teeth as an editor and has put in her time as a researcher for the top directors in South Africa. She did all this while building up her own director’s reel. With her arsenal of experience, Maxime joins 7 Films as a full-time commercial director drawn to their extensive experience with technical boards, impressive car spots and passion for performance-based storytelling.
Local production company JOE and director Dan Mace wipe out competition on international stage for the Shorty Impact Awards
Director Dan Mace and his Cape Town-based production company JOE bagged two international Shorty Impact Awards in Los Angeles recently; the ‘Global Impact of The Year’ and ‘Audience Honour’ Awards. Dan (who honestly could make a cube of ice go viral, if he hasn’t yet!) and JOE were recognised for their work for the Beast Philanthropy YouTube channel, where the Beast Philanthropy team, led by Darren Margolias, transformed the Baphumelele orphanage in Khayelitsha. The awarded work was for YouTube and currently stands at over 30 million views! Shut the front door!!
Darling Films is asking you to swipe right on Darling Fling
Darling Films is asking people to have a fling, a Darling Fling. Executive Producer heavyweights Lorraine Smit and Melina McDonald have launched Darling Fling with Mmameyi Mphahlele appointed as the Executive Producer. Darling Fling is an extension of Darling Films and a new offering that will bring any of your wildest creative ideas to life by sourcing the right talent for your project. With the trio’s years of creative problem-solving experience and the production backing of Darling, you know you’re gonna have a safe fling.
Pretty Neat Right?
Pretty Neat may describe itself as a boutique production company, but its capabilities aren’t small-fry. Launched by director Alex Fynn and Executive Producer Tassyn Munro Fynn, Pretty Neat takes on projects of all sizes, from big brand campaigns to intimate shoots. And at the core of their offering is a philosophy that we love; ‘create moving pictures that move people.’
Creative Cleanup Challenge, winners announced and message from students clear, ad folks need to ditch fossil fuel clients
Students from some of the top creative, advertising and design schools in the country took part in the Creative Cleanup 2023 live brief challenge. The challenge was clear – inspire ad-makers (their seniors) in the commercials industry to stop using their talents to promote fossil fuel companies. The winning work has been released and the message across the board was clear, these students do not want to touch briefs from fossil fuel companies.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
