South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line studio@ididthat.co to get signed up and we’ll make sure your work gets the spotlight it deserves.
GOLD PENCIL
AWARDED
Gold:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement
AWARDED
Gold:
Gaming | Gaming for Good
Branded Entertainment | Branded Entertainment for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
SILVER PENCIL
AWARDED
Silver:
Integrated / Omnichannel | Craft – Use of Technology
Creative Use of Data | Data for Good
AWARDED
Silver:
Health & Wellness | Public Relations
Social Media | Community Building
BRONZE PENCIL
AWARDED
Bronze:
Branded Entertainment | Craft – Use of Technology
Creative Use of Technology | Technology as a Creative Tool
AWARDED
Bronze:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
.
AWARDED
Bronze:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Bronze:
The Indies | Direct Marketing
The Indies | Campaigns for Good
MERIT AWARD
AWARDED
Merit:
Branded Entertainment | Craft – Storytelling
Cultural Driver | Cultural Driver for Good
Branded Entertainment | Full Length Video – Single
Film & Video | Film & Video for Good
Moving Image Craft & Production | Use of Technology
Creative Use of Technology | Technology for Good
AWARDED
Merit:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
AWARDED
Merit:
Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Merit:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Merit:
Integrated / Omnichannel | Craft – Use of Humor
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Chasing the human spirit, meet 7 Films’ new director Hayden Brown
Hayden Brown, the fresh face at 7 Films, takes the reins as their new commercials director with a real talent for capturing the essence of the human spirit. His journey from the world of extreme sports, where he excelled as an international downhill mountain bike athlete, to his roles as a cinematographer, editor, and director, laid the foundation for the filmmaker he’s evolved into today. It’s safe to say that when you watch Hayden’s work, it’s bound to give you those good ol’ goosies.
Spitfire’s Katlego Baaitse, capturing the funny of South Africa
Chances are, the name Katlego Baaitse has been ringing in your ears more frequently, and there’s good reason for it. Currently, everything he touches is catching the attention of the top judging talent, who all seem to be playing a game of ‘Katlego Bingo’ because they all agree; that he is a formidable performance and comedy director. With an insatiable appetite for big-scale world-building Katlego is consistently surprising us with work that is as excellent as it is eccentric.
Clean Creatives publishes the F-List, naming 41 South African agencies and PR companies using their talents for fossil fuel companies
Clean Creatives has taken another step toward fostering accountability among advertisers in South Africa who collaborate with fossil fuel companies. The local chapter has unveiled its F-list, featuring 41 agencies and PR firms in South Africa with either current or past partnerships with fossil fuel companies such as Shell, TotalEnergies, BP, and Sasol. This kind of advertising not only distracts from critical activism efforts but also hinders the progress of vital legislation aimed at mitigating the harm caused by these companies.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
