South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
GOLD PENCIL
AWARDED
Gold:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement
AWARDED
Gold:
Gaming | Gaming for Good
Branded Entertainment | Branded Entertainment for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
SILVER PENCIL
AWARDED
Silver:
Integrated / Omnichannel | Craft – Use of Technology
Creative Use of Data | Data for Good
AWARDED
Silver:
Health & Wellness | Public Relations
Social Media | Community Building
BRONZE PENCIL
AWARDED
Bronze:
Branded Entertainment | Craft – Use of Technology
Creative Use of Technology | Technology as a Creative Tool
AWARDED
Bronze:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
.
AWARDED
Bronze:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Bronze:
The Indies | Direct Marketing
The Indies | Campaigns for Good
MERIT AWARD
AWARDED
Merit:
Branded Entertainment | Craft – Storytelling
Cultural Driver | Cultural Driver for Good
Branded Entertainment | Full Length Video – Single
Film & Video | Film & Video for Good
Moving Image Craft & Production | Use of Technology
Creative Use of Technology | Technology for Good
AWARDED
Merit:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
AWARDED
Merit:
Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Merit:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Merit:
Integrated / Omnichannel | Craft – Use of Humor
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
So you want to start a Creative Agency?
In this interview, Roanna Williams shares the sparks and struggles behind starting her own shop, the culture she’s intent on building, and why the industry can’t afford to play it safe.
The Stormers breathe new life into South African sports advertising
The Stormers’ new commercial, ‘Breathe’, takes South African sports advertising on a very different route. Created by agency Bananas and Sunny Futures alongside director Anton Visser of Patriot, the ad plays as a rallying anthem from Cape Town to its team, with the city itself cast as the beating heart behind them. It positions Cape Town’s people as co-players, showing that when the Stormers run out, they carry the breath, energy, and spirit of the city with them.
It’s not you, it’s your treatment: How top ad Creatives pick their directors.
In this Q&A, Assaf Levy, one of South Africa’s top creative leaders, opens up about what makes a director “right” for a board and why the best scripts sometimes belong to specific voices. With over two decades in the game, a client list spanning Nike to Nedbank, lots of Chicken Licken inbetween and a trophy cabinet that includes wins at Cannes Lions, D&AD, One Show, and The Loeries (where he ranked as the 11th top ECD last year), Assaf has helped define Joe Public’s reputation for big human ideas.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: May 2018
This month’s iDidTht Craft Awards are judged by Creative Director at DDB South Africa, Nicola Wielopolski. Having already bagged all the top awards herself, it's about time she hands them out. Nicola, you always rock our world!
Best in Film Craft: April 2018
With over a 100 statues of his own (show off!), who better to judge this month’s iDidTht Craft Awards than CCO at TBWA Hunt Lascaris and Creative Circle Chairperson (drum roll please), the legendary Peter Khoury! And as we always say, just keep calm and Khoury on!
Best in Film Craft: March 2018
Taking time out from her fitness regime of getting in formation and collecting awards like No. 1 ECD in SA for the last 2 years, Mariana O’Kelly, Executive Creative Director at Ogilvy JHB, judges this month’s iDidTht Craft Awards. Mariana, we are not worthy 🙏
