South Africa comes out swinging with 48 One Show Finalists. Here’s the work.
Awards season is in full swing, and The One Show has dropped its 2026 finalists, with South Africa leading the Middle East & Africa region with an impressive 48 finalists. BOOM! Flying the flag for South Africa are Accenture Song, Bananas, Carbon Films, Chocolate Tribe, Darling Films, Dolph, Giant Films, Joe Public, M&C Saatchi Abel, Marc Algranti, Ogilvy South Africa, Post Modern, Pressure Cooker, Run Jump Fly, Sterling Sound, TBWA\, The Odd Number, VML South Africa and 2Plus3.
They now head into final judging, with Pencil winners set to be announced during Creative Week in New York City on 14 May. Every finalist is guaranteed a win, whether that lands as a Gold, Silver, Bronze Pencil or Merit. Go well, team SA.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line studio@ididthat.co to get signed up and we’ll make sure your work gets the spotlight it deserves.
AWARDED
Finalist: Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Finalist: Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Finalist: Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Finalist: Public Relations | Public Relations for Good
AWARDED
Finalist: Design in Advertising | Print Advertisements
AWARDED
Finalist: Integrated / Omnichannel | Craft – Use of Humor
AWARDED
Finalist:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
.
.
AWARDED
Finalist:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
The Indies | Print & Out of Home
The Indies | Direct Marketing
The Indies | Campaigns for Good
AWARDED
Finalist:
Social Media | Best Use of TikTok
Branded Entertainment | User-Generated Content (UGC)
Creator Content | Community Activation
Creator Content | Multi-Creator Collaboration
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Health & Wellness | Public Relations
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Building
Social Media | Community Engagement
AWARDED
Finalist:
Branded Entertainment | Branded Entertainment for Good
Branded Entertainment | Craft – Storytelling
Branded Entertainment | Craft – Use of Technology
Branded Entertainment | Full Length Video – Single
Creative Use of Data | Data for Good
Creative Use of Technology | Technology as a Creative Tool
Creative Use of Technology | Technology for Good
Cultural Driver | Cultural Driver for Good
Film & Video | Film & Video for Good
Gaming | Gaming for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
Integrated / Omnichannel | Craft – Use of Technology
Moving Image Craft & Production | Use of Technology
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Incommon’s director Retang Sebeka cleans up with character-driven Handy Andy for Machine_
Incommon’s latest campaign for Handy Andy sees director Retang Sebeka take everyday household mess and push it into slightly absurd territory, turning chaos into a string of funny moments driven by nuanced comedic performances where the characters are given room to breathe. Retang’s playful, slightly offbeat tone is something we’ve spoken about before, and with this campaign, he’s now stepping confidently into performance-led storytelling.
Marketer Spotlight: Vaughan Croeser, Vice President of Marketing at The South African Breweries
There are some brands so deeply woven into our daily South African lives that they’ve become as familiar to us as rugby, boerewors, and arguing about both. When it’s your job to look after those brands, to keep them loved and relevant… well, no pressure, right? That’s exactly the world Vaughan Croeser, VP of Marketing at South African Breweries, operates in every day. In this Spotlight, we spoke to Vaughan about trusting directors, backing big ideas, judging at Cannes, and why long-term brand building still requires short-term courage.
They launches Katie Pascoe, a performance-first director with cinematic taste
Over the past year, Katie Pascoe has steadily built a body of performance-driven work at They. First for the trendy burger brand Brash, then a fast-turnaround Pick n Pay x Springboks spot, followed by a slate of KFC social films. What a way to say “Hello ad land!”.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards January 2021
January’s IDIDTHAT.co Craft Awards were judged by Darling Films‘ director, Chloe Coetsee and ECD of Machine_ Cape Town, PJ Eales. Congratulations to Daniel Morcos from Carbon Films AND James O’ Sullivan and the late SJ Myeza from 7Films on being awarded Best in Craft.
IDIDTHAT Craft Awards December 2020
December’s IDIDTHAT Craft Awards were judged by Claudi Potter, Creative Director at Joe Public United and Fausto Becatti, Director at Bioscope Films. Congratulations to Slim from Darling Films AND Porteus Xandau from Carbon Films on being awarded Best in Craft.
IDIDTHAT Craft Awards November 2020
November’s IDIDTHAT Craft Awards were judged by Saatchi & Saatchi’s Creative Director, Stephanie Symonds and Director Lebogang Rasethaba from Egg Films and Arcade. Congrats on the 'BEST IN CRAFT' win for both VW spots by Director Fausto Becatti and the post team; Daniel Mitchell, Nic Apostoli and Charmaine Greyling.
