South Africa comes out swinging with 48 One Show Finalists. Here’s the work.
Awards season is in full swing, and The One Show has dropped its 2026 finalists, with South Africa leading the Middle East & Africa region with an impressive 48 finalists. BOOM! Flying the flag for South Africa are Accenture Song, Bananas, Carbon Films, Chocolate Tribe, Darling Films, Dolph, Giant Films, Joe Public, M&C Saatchi Abel, Marc Algranti, Ogilvy South Africa, Post Modern, Pressure Cooker, Run Jump Fly, Sterling Sound, TBWA\, The Odd Number, VML South Africa and 2Plus3.
They now head into final judging, with Pencil winners set to be announced during Creative Week in New York City on 14 May. Every finalist is guaranteed a win, whether that lands as a Gold, Silver, Bronze Pencil or Merit. Go well, team SA.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line studio@ididthat.co to get signed up and we’ll make sure your work gets the spotlight it deserves.
AWARDED
Finalist: Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Finalist: Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Finalist: Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Finalist: Public Relations | Public Relations for Good
AWARDED
Finalist: Design in Advertising | Print Advertisements
AWARDED
Finalist: Integrated / Omnichannel | Craft – Use of Humor
AWARDED
Finalist:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
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AWARDED
Finalist:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
The Indies | Print & Out of Home
The Indies | Direct Marketing
The Indies | Campaigns for Good
AWARDED
Finalist:
Social Media | Best Use of TikTok
Branded Entertainment | User-Generated Content (UGC)
Creator Content | Community Activation
Creator Content | Multi-Creator Collaboration
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Health & Wellness | Public Relations
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Building
Social Media | Community Engagement
AWARDED
Finalist:
Branded Entertainment | Branded Entertainment for Good
Branded Entertainment | Craft – Storytelling
Branded Entertainment | Craft – Use of Technology
Branded Entertainment | Full Length Video – Single
Creative Use of Data | Data for Good
Creative Use of Technology | Technology as a Creative Tool
Creative Use of Technology | Technology for Good
Cultural Driver | Cultural Driver for Good
Film & Video | Film & Video for Good
Gaming | Gaming for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
Integrated / Omnichannel | Craft – Use of Technology
Moving Image Craft & Production | Use of Technology
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Post house The Syndicate takes big steps with new space, growing team and top producer
Over the past year, The Syndicate has evolved from a solo-led edit suite into a fully-fledged post-production house with serious weight behind it. Now operating from a new space in Joburg on 4th Avenue in Parkhurst, with Gugu Radebe on board as producer and three additional editors on the roster, and a newly launched website, the company can confidently take on full post from offline through to grade, online, animation and sound. For a team that’s been heads-down building, that’s quite a lot to drop on the industry in one go.
Nwabisa Tolom Said That.
Nwabisa’s creative journey has taken her from Joburg to New York, San Francisco and Amsterdam, shaping how she thinks about ideas, craft and culture. Now a Creative Director at TBWA working on brands like Savanna, she brings a global perspective to the work, grounded in human behaviour and South Africa’s uniquely textured humour. In this conversation, she reflects on working across cultures, what separates a good copywriter from a great one, how she chooses collaborators, and why the ideas that scare you a little are often the ones worth fighting for.
The world needed soul saving. Director Lourens van Rensburg, Joe Public and Chicken Licken had a plan
The world is in need of soul. That was the starting point for Chicken Licken’s ‘#SoulFood2TheWorld’ campaign, which began with the slightly audacious suggestion that global soul levels are running dangerously low, and that South Africa might be uniquely qualified to intervene. If Soul Food® is what the brand sells, then why not export it? Why not flip the usual narrative and position Mzansi not as the recipient of aid, but as the provider? High time, we say! So, we got some of the creators of the campaign from Joe Public and 7Films in a room to find out how they made this work happen.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards March 2021
Congratulations to Paul Ward from Giant Films who was awarded Best in Craft by both our judges, Neo Mashigo, CCO of M&C Saatchi Group South Africa and Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios.
IDIDTHAT Craft Awards February 2021
This month’s IDIDTHAT.co Craft Awards were judged by Thibedi Meso, ECD Partner at Brave Group and Trevor Clarence, Director and Partner at Your Girlfriend. Congratulations to Monde Gumede from The Rudeboy Collective and Ari Kruger from Sketchbook Studios on being awarded IDIDTHAT's Best in Craft.
IDIDTHAT Craft Awards Rankings 2020
The Official IDIDTHAT Craft Awards Rankings for 2020 are here. Every month IDIDTHAT teams up with the leaders in the production and ad industry to award the finest in South African film and production craft. These rankings showcase the best of the best in Film Production, Post Production, Music & Sound, Cinematography, Animation & VFX. Congratulations you beautiful clever people you!
