IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Usual Suspects Films, a lean, big value Post-Production offering
Operating on a lean model with minimal overheads, Usual Suspects Films offers agencies and clients big value at highly competitive rates. Since its founding in 2017, the post-production house has been delivering top services across commercials, feature films, and doccies, as well as long-form on platforms like Amazon, Netflix, and Showmax. They offer everything from offline and online editing to colour grading, whatever the project needs.
42 South African advertising and PR agency contracts with fossil fuels listed in new Clean Creatives SA F-List report
Clean Creatives is stepping up efforts to hold the SA ad industry accountable for its ties to the fossil fuel industry. Their 2024 SA F-List report has been published and exposes 42 contracts between local agencies and fossil fuel companies like Engen and BP.
Giant Films’ Karien Cherry blends visual craft with playful storytelling in whimsical Volkswagen Ad for Ogilvy
Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.
Spitfire’s Director AK on embracing change, filmmaking, and lessons in fatherhood
And this for the spitfire intro: With over 24 years of directing 360+ commercials across 32 countries, Spitfire’s Co-Founder AK is one of South Africa’s most experienced directors. Beyond the awards and on-set adventures, his journey is also about family, personal growth, and a deep love of film.
Director Alex Motlhabane brings big-brand expertise back to South Africa joins Robot
Former Pulse Films director Alex Motlhabane returns to South Africa after a successful UK career working with brands like Pepsi and Amazon, and directing music videos for slowthai and A$AP Rocky. He now brings his expertise to Robot Films.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: September 2017
Every month we award the very best in craft by production companies in South Africa. This month’s Craft Entries were judged by none other than the formidable Roanna Williams, ECD at Joe Public United. She’s been in the industry for over 21 years, judged everything from Loeries to Cannes and won everything from awards to our admiration.
Best in Film Craft: August 2017
Chief Creative Officer at FCB Joburg, Ahmed Tilly, judges this month's SA Film Reel. His no-ego approach to the industry is almost as impressive as all his awards. A virtual standing ovation for Ahmed! 👏🏽 😘
Best in Film Craft: July 2017
Zwelakhe Zee Tshabangu, Founder and ECD at The Make Beautiful Agency, awards iDidTht’s best in film craft for July. Zee is an industry leader in taking selfies, dropping swagger, dressing fly and being a multi-award winning creative. An honour to have you Zee!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.