BEST OF REEL: Western Cape Government ‘Safely Home #ItCanWaitJason’ by Jason Fiakov from Egg Films – Direction Craft
Texting and driving lead to so many unnecessary accidents and worse, deaths. Yet we continue to do it but after seeing this ad, I think we may stop ‘cause we can hardly text and walk. So, believe you me, what ever it is, it can wait. The use of “CCTV” style as that eye in the sky, always observant when we aren’t was really cool. A lot of work gets done in the Road Safety space, seldom is it humorous hence this piece stands out. Once the director lures us in, we can’t help but wait for the next scene of a human being all consumed with their smart phone. I also saw myself in the ad. Worthy winner.
BEST OF REEL: Channel O ‘Pocket’ by SJ Myeza from 7Films – Direction Craft
SJ handled this delicate piece delicately. The subject matter is a sensitive one. A part of our dark history. He welcomes us into a teenage girl’s world, full of life and promise but the end leaves you with a lump in your throat. Well done to SJ and his team. And oh, big ups on his Cannes Gold win as well…
SPECIAL MENTION: Metropolitan ‘#ISeeYou’ by Sunu from Egg Films – Direction Craft
Sunu really broke the “poor Africa” stereotype with his Gold Cannes winning Absolute Africa music video for Khuli Chana. The way he’s defined the texture of Neo-African Pop Culture is really dope. I like to call it polish grit. A well-written piece wonderfully directed with scenes that stay embedded in your mind long after you’ve seen the commercial.
SPECIAL MENTION: Otees ‘Bubblegum’ by Lourens Van Rensburg from 7Films – Direction Craft
Americans do this kind of humour very well where the product is integral to the spot and the joke in a seamless manner. This spot achieves that spot on. The performances are sharp, perhaps a bit over indulged but then again wouldn’t a tweenager over indulge in Bubble Gum flavoured cereal? Pieces like these are fragile, too much leniency on one way may actually ruin an otherwise great script but here all these are balanced. Just enough character interplay, the camera is allowed to both intrigue and entertain us. Nicely done.
SPECIAL MENTION: Ivory Tracker ‘Amarula’ by The Upstairs Ludus – Grade and Online Craft
This piece was entered for grade and I believe it is very much worth a mention. There are a few colour palettes that the Grader had to tackle. From Africa to China to America, every time I feel like I’m in those countries with some dope touches of detail, especially in the China scenes, am sure most of it was post…beautiful piece.