


IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm


IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Fell + Company, from concept to screen, an agency and production company built for today
Fell + Co is a creative agency that offers full-service production and post under one roof, delivering faster turnarounds, smarter budgets, and personalised service. Head of Relations Kirsten Gerber says, “We don’t sell products; we tell stories about people who do.
Joe Public named Agency of the Year at The Loerie Awards 2024
Joe Public proudly took to the stage at the 46th annual Loerie Awards in Cape Town as Agency of the Year. Joe Public Cape Town, Durban, Johannesburg, and their clients bagged 35 of the sought-after birds, including five wins with production partners Romance Films, Darling Films and Post Modern.
Ogilvy brings 19 Loeries home with its clients at the 2024 awards
Ogilvy enjoyed wins on both nights of the Loeries this year, with 19 Loeries in total for clients including Volkswagen SA, KFC, The City of Cape Town, Carling Black Label and Doom. Work was celebrated across a wide number of categories including; Direct, Film, Integrated, Radio, Activations and various industry craft categories.
Friends in High Places
During Loeries Creative Week, Open Chair, in partnership with Nedbank, hosted a speed dating afternoon with a difference. Aptly called, “Friends in High Places,” it was held at The Cape Wheel at the Waterfront. 65 mentees had face time with 31 mentors from across the industry. The pods on the wheel served as an ideal safe space for these women to share their stories and receive guidance.
We tracked down NETO+SHOOKAN, the South African company behind 8 Cannes Lion wins for Coca-Cola and VML
This year, South Africa’s NETO+SHOOKAN, in collaboration with VML SA helped win 8 Cannes Lions for a global Coca-Cola campaign. We spoke with Executive Producer Paresh Shookan and photographer Kgomotso ‘Neto’ Tleane, who crafted the South African contribution.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: December 2017
The December's Craft Awards were judged by the legendary Cameron Watson. If you Google ‘Cameron Watson’, you get everyone from a Scottish Australian football player, an actor from the series Dynasty to the Creative Director at King James. The first two will forever live in the third’s shadow, shame... Thanks for gracing us with your presence Cameron Watson, we are in awe! Congratulations to all the winners.
Best in Film Craft: November 2017
iDidTht's Monthly Craft Awards showcase the very best in craft by production companies in SA. This month we asked Jenny Glover, ECD at TBWA\Hunt Lascaris, to select her standouts. She has over 45 international awards, including 21 Cannes Lions and four D&AD Yellow Pencils, is ranked 2nd on the Creative Circle rankings and 1st on iDidTht's 'Creatives We Like To Stalk' rankings. A privilege to have you Jenny. (We promise not to hug you, but we will enthusiastically chant your name) Jenny! Jenny! Jenny!
Best in Film Craft: October 2017
This month’s Craft Awards were judged by the bedroom eyes of Nkanyezi Masango, Creative Director at King James Group, Cape Town. Nkanyezi has collected a brag-worthy 9 Cannes Lions and is a champion for diversity in the creative field. Welcome Nkanyezi, you gorgeous, clever man you GRRRR 🐆
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