IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Editor Nic Goodwin brings dream brief to life for Egg Films and Black Crown
Senior editor and Syndicate founder Nic Goodwin’s latest work for Black Crown, in collaboration with Egg Films’ director Lebogang Rasethaba, highlights Nic’s talent for elevating storytelling through sharp, nuanced (and really cool) editing. This was a dream brief he took full advantage of.
Director Peri launches a super kind of new production company
Known for his comedy and performance chops and keen eye for the visual, director Peri is spreading his wings with Superkind. The latest Cape Town-based full-service production company is rooted in an affinity for collaboration and a vision to bring a fresh approach to every project.
Tessa Ford Post’s 14-year commitment to creativity
Tessa Ford Post is synonymous with high-end post-production in South Africa. Beyond big-budget campaigns, they’re a creative-first, approachable team, taking on projects of all sizes.
The Odd Number named Independent Agency of the Year at the Loeries 2024
At this year's Loeries, The Odd Number claimed the title of Independent Agency of the Year. This accolade highlights the agency's exceptional contributions to advertising and its commitment to innovation and excellence in the industry.
Sidelsky joins the flock
Egg Films has signed Canadian-based director Marc Sidelsky, bringing his cinematic style and subversive humor to South Africa. Known for his deadpan, bone-dry wit, Marc now has a creative home for his bold storytelling at Egg Films, where he’ll be available for local agency work.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: February 2018
Executive Creative Director at Publicis Machine, Gareth McPherson, has come a long way since roaming the cutthroat halls of Rondebosch Boys’ High. Lucky for us Gareth rose above this adversity and is now a badass creative leader and we’re honoured to have him judge this month’s iDidTht Craft Awards.
Best in Film Craft: January 2018
Creative Director at Hellocomputer, Camilla Clerke, judged this month’s Craft Awards. Camilla has gone from winning awards at Loeries, D&AD and Cannes to judging awards at Cannes to even filling a can with water from a stream #DayZero. She’s a pretty big deal and it’s a privilege and an honour to have her *curtsy
iDidTht Craft Awards Rankings 2017
We’re kicking off 2018 with a throwback to 2017 by celebrating the best craft of the year. iDidTht's Monthly Craft Awards showcase the very best by production companies in SA. Here are the top 13 ranked companies of the year. So stop googling ‘What is Bitcoin’ and rather check out which production companies kicked ass, including all the Best of Reel and Special Mentions awarded by the industry's leading creatives.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.