ANNOUNCED: CANNES LIONS DAY 1 RESULTS – 21st June 2021

Cannes Lions announces winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Design Lions

Health & Wellness Lions

The Health & Wellness Lions, celebrating creativity for personal wellbeing, received 1,300 entries from which the jury awarded 8 Gold, 15 Silver, and 22 Bronze Lions, as well as two Grands Prix. TBWALondon, UK, won a Grand Prix for their work for Beco,‘Beco. #StealOurStaff’, which raised awareness of the ‘Disability Employment Gap’ which disrupted employers’ outdated attitudes towards people with disabilities. The UK also won a second Grand Prix in Health & Wellness with AMV BBDO, London, taking the Grand Prix for Essity’s ‘#WomenPainStories’, the taboo-busting campaign that explores the true extent of the pain that women endure.

South Africa’s Winners:
SHORTLIST: JET BREAST CANCER AWARENESS ‘THE GREAT STIGMA CLEARANCE’ (Brand-led Education & Awareness) – Joe Public Connect / Ola! Films – Amy Allais / Tessa Ford Post Production – Heema Daya

Pharma Lions

In the Pharma Lions, which celebrate life-changing creativity, 509 entries were received from which 3 Gold, 8 Silver, and 10 Bronze Lions were awarded. The Grand Prix was presented to Area 23, an FCB Health Network Company, New York, USA, for Woojer’s ‘SICK BEATS’; the world’s first music-powered airway clearance vest for cystic fibrosis. Jury President, Anne de Schweinitz, Global Managing Director, Healthcare FleishmanHillard, said about the Grand Prix, “To turn tech to such an important, beautiful use in such a cool way, I think really blew everybody away in the jury room. . .there was an underlying feeling that this was going to be something really special.”

No shortlists or winners for South Africa

Outdoor Lions

The Outdoor Lions, which celebrate ideas that leverage public spaces to communicate a message or immerse consumers in a brand experience, saw 2,052 entries from which the jury awarded three Grands Prix, as well as 13 Gold, 21 Silver, and 27 Bronze Lions. The Grands Prix went to: Burger King’s campaign ‘Day 35’, ‘Day 28’, ‘Day 32’ created by Burger King, Miami / INGO, Stockholm / DAVID, Miami / Publicis Romania, Bucharest; as well as Publicis Italy, Milan, for Heineken’s ‘Shutter Ads’; and Publicis Conseil, Paris, France, for ‘Renault – Village Electrique’.

South Africa’s Winners:
SHORTLIST: CASTLE LITE ‘COLD TRACKER’ (Standard Sites) – Promise
SHORTLIST: FIRST FOR WOMEN ’16 DAYS OF LIGHT’ (Corporate Purpose & Social Responsibility) – Fox P2 / Darling Films – Jeana Theron

Design Lions

The winners of the Design Lions were also announced at today’s Awards Show. Celebrating visual craftsmanship, from 1,262 entries the jury chose to award two Grands Prix as well as 8 Gold, 13 Silver, and 22 Bronze Lions. AKQA Stockholm, Sweden picked up a Grand Prix for H&M’s ‘H&M Looop’, the world’s first in-store recycling system that turns old garments into new ones. The second Grand Prix went to Superunion, London / Notpla Limited, London, UK, for Notpla, a revolutionary material which aims to make plastic disappear.

South Africa’s Winners:
BRONZE LION: PRIDE OF AFRICA (Creation of a New Brand Identity) – Joe Public United

Print & Publishing Lions

In the Print & Publishing Lions, work that demonstrates outstanding creativity in printed media is awarded. From 1,012 entries the jury gave one Grand Prix as well as 5 Gold, 9 Silver, and 15 Bronze Lions. The Grand Prix was awarded to Ogilvy London, UK / Ogilvy Toronto, Canada for ‘Courage is Beautiful’, the work for Dove that celebrated the strength and determination of frontline workers amid the coronavirus pandemic. Speaking about the Grand Prix, Jury President Liz Taylor, Global Chief Creative Officer, Leo Burnett / Chief Creative Officer, Publicis Communications North America, said that they had created something that was “insightful, beautiful and smart, that was true to their brand – not just doing it to do it – and lived beyond our industry.”

South Africa’s Winners:
SILVER LION: RAPE CRISIS ‘THE RAPE PAGE’ (Not-for-profit / Charity / Government ) – Ogilvy Cape Town

ANNOUNCED: CANNES LIONS DAY 2 RESULTS – 22nd June 2021

Media Lions

In the Media Lions, which demonstrate work that enhances and amplifies through game-changing channel strategy, 1,972 entries were received and 64 Lions won: 10 Gold, 19 Silver, 33 Bronze Lions. Two Grands Prix were awarded to: ‘Boards of Change’ by FCB Chicago, for the City of Chicago, an initiative that greatly increased voter participation in the 2020 US Presidential election. The second Grand Prix went to ‘Naming the invisible by Digital Birth Registration’ by Telenor Pakistan Islamabad / Ogilvy Pakistan, Islamabad, for Telenor Pakistan, which utilised mobile technology to provide digital birth registration for thousands of ‘invisible’ children in Pakistan.

South Africa’s Winners:
GOLD: CASTLE LITE ‘COLD TRACKER’ (Use of Real-time Data) – Promise
SILVER: CASTLE LITE ‘COLD TRACKER’ (Food & Drink) – Promise

Direct Lions

In the Direct Lions, celebrating targeted and response-driven creativity, 64 Lions were awarded from 1,978 entries: 13 Gold, 20 Silver and 30 Bronze and the Grand Prix was presented to DAVID, Madrid / DAVID, Miami for ‘Stevenage Challenge’ for Burger King, a campaign encouraging people across the world to try and transform Stevenage FC into the biggest football club online. Direct Jury President, Reed Collins, Chief Creative Officer, Ogilvy APAC, said: “It was unanimous amongst the jury. Everybody thought that this stood above the rest of the work as a benchmark for Direct. It was a spectacular insight, idea and understanding of hacking the system.”

South Africa’s Winners:
BRONZE: SAVANNA #DECOLONISEAUTOCORRECT (Use of Mobile) – WPP Team Liquid / Grey South Africa / Tessa Ford Post Production
SHORTLIST: DOVE ‘It’s On Us’ (Challenger Brand) – MullenLowe South Africa / 7Films – Lourens van Rensburg
SHORTLIST: DOVE ‘It’s On Us’ (Social Behaviour) – MullenLowe South Africa / 7Films – Lourens van Rensburg

Social & Influencer Lions

The Social & Influencer Lions celebrate creative social thinking and strategic influencer marketing solutions. From 1,726 entries received, 55 Lions were awarded: 8 Gold, 16 Silver and 29 Bronze. Two Grands Prix were presented to: R/GA San Francisco for ‘Superb Owl’ for Reddit, Reddit’s first-ever Super Bowl ad; and a second Grands Prix for DAVID, Madrid / DAVID, Miami, ‘Stevenage Challenge’ for Burger King.

South Africa’s Winners:
SHORTLIST: JET BREAST CANCER AWARENESS ‘THE GREAT STIGMA CLEARANCE’ (Social Behaviour) – Joe Public Connect / Ola! Films – Amy Allais / Tessa Ford Post Production – Heema Daya

Creative Strategy Lions

The Creative Strategy Lions, which honour work that demonstrates how strategic planning can redefine a brand, reinvent its business, and influence consumers, or wider culture, received 677 entries and awarded 20 Lions: 3 Gold, 7 Silver, and 9 Bronze. The Grand Prix went to ‘Can’t Touch This’ by Goodby Silverstein & Partners, San Francisco for Cheetos. This Super Bowl ad launched Cheetos Popcorn with an ingenious take on MC Hammer’s iconic catchphrase “U Can’t Touch This”.

No winners for South Africa

PR Lions

The PR Lions honour strategic and creative communication – work with storytelling at its core, which establishes, protects and enhances reputation and business. 1,725 entries were received and 67 Lions awarded: 11 Gold, 21 Silver, 33 Bronze and two Grands Prix, which went to: FCB Chicago /FCB New York for ‘Contract for Change’ for AB Inbev; and ‘The Bread Exam’ by McCann Paris for Spinneys and the Lebanese Breast Cancer Foundation. Speaking about The Bread Exam, PR Lions Jury President, Gail Heimann, President & CEO, Weber Shandwick, said: “This one was a very simple, very elegant idea. It used its simplicity to break through, and did so in a way that was beautiful and intimate, but also drove change”.

No winners for South Africa

Creative Data Lions

In the Creative Data Lions, which honour the interplay of ideas and information, 12 Lions were awarded from 364 entries: 2 Gold, 4 Silver and 5 Bronze and a Grand Prix was presented to ‘Saylists’, by Rothco, part of Accenture Interactive, Dublin, for Warner Music Group. This ground-breaking initiative used music and technology to augment the speech therapy experience for young people.

No winners for South Africa

ANNOUNCED: CANNES LIONS DAY 3 RESULTS – 23rd June 2021

Entertainment Lions

In the Entertainment Lions, creativity that turns content into culture is honoured. 856 entries were received, and the jury awarded 36 Lions: 5 Gold, 11 Silver and 18 Bronze. Two Grands Prix were awarded: ‘In love we trust’, from dentsumcgarrybowen, Taipei City, Taiwan, whose film for Sinyi Reality encouraged young people to overcome their fear of commitment and seek lasting love, was awarded Taiwan’s first Grand Prix. Jury President Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), praised it for taking the ‘long view’, saying “This is about shifting culture in a direction that ultimately helps the brand and business. It is really hard not to reward and award something that does all of those things at the same time and does them so beautifully and powerfully.”

The second Grand Prix in Entertainment went to 72andSunny Los Angeles, USA, for Match Group’s ‘Swipe Night’, an interactive experience within the Tinder app.

South Africa’s Winners:
GOLD: HYPE MAGAZINE ‘BLAME NO MORE’ (Fiction Film: Up to 5 minutes) – TBWA Hunt Lascaris / Darling Films – Zee Ntuli / Orchestra Blue Post Production
SHORTLIST: SANLAM ‘THE OLYMPIAN’ (Live Broadcast / Live Streaming) – King James Group / Giant Films – Paul Ward / Field Audio / Strangelove Studios

Digital Craft

The Digital Craft Lions which award technological artistry received 703 entries and awarded 25 Lions: 5 Gold, 8 Silver and 11 Bronze. The jury gave the Grand Prix to Epic Games, Inc., Cary, USA, for ‘Astronomical’ a one of a kind musical journey that featured Travis Scott and the world premiere of a brand new track, built from the ground up in Fortnite.

South Africa’s Winners:
BRONZE: SAVANNA #DECOLONISEAUTOCORRECT (Native & Built-in Feature Integration) – WPP Team Liquid / Grey South Africa / Tessa Ford Post Production

Film Craft

The Film Craft Lions, celebrating onscreen artistry, received 1,994 entries. The jury chose to award 65 Lions, 9 Gold, 24 Silver and 31 Bronze. The Grand Prix was presented to Chelsea Pictures, Los Angeles, USA / AMV BBDO, London, UK, for ‘#WombStories’, the campaign for Libresse that gave a voice to the unseen, unspoken and unknown truths about the physical experiences of women everywhere.

South Africa’s Winners:
SILVER: HYPE MAGAZINE ‘BLAME NO MORE’ (Direction) – TBWA Hunt Lascaris / Darling Films – Zee Ntuli / Orchestra Blue Post Production
SILVER: HYPE MAGAZINE ‘BLAME NO MORE’ (Casting) – TBWA Hunt Lascaris / Darling Films – Zee Ntuli / Orchestra Blue Post Production

Industry Craft

Celebrating the creative artistry, talent and skill required to bring a creative idea to life, the Industry Craft Lions received 1,164 entries. A total of 26 Lions were presented: 4 Gold, 7 Silver and 14 Bronze and Ogilvy London, UK / Ogilvy Toronto, Canada took the Grand Prix for their work for Dove ‘Patricia’, ‘Amanda’, ‘Patrick’; part of the Courage is Beautiful campaign that celebrates the strength and determination of frontline workers amid the coronavirus pandemic.

No winners for South Africa

Entertainment Lions for Sport

Celebrating creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands, The Entertainment Lions for Sport received 552 entries and the jury awarded 24 Lions: 3 Gold, 8 Silver and 11 Bronze. Two Grands Prix were awarded: Edelman, London, UK, for Asics ‘Eternal Run’, the world’s first race without a finish line. The second Grand Prix went to Africa DDB, São Paulo, Brazil, for House of Lapland’s ‘Salla 2032’, the campaign launched by the town of Salla in Lapland to host the 2032 Olympics.

No winners for South Africa

Entertainment Lions for Music

The Entertainment Lions for Music, celebrating creative musical collaborations and original music content, received 407 entries and 18 Lions were awarded: 3 Gold, 5 Silver and 8 Bronze. The jury chose to award two Grands Prix: Prettybird, Culver City / Columbia Records, New York, USA for Columbia’s music video sensation ‘Lil Nas X – Old Town Road (official movie) FT. Billy Ray Cyrus’. The second Grand Prix went to Gut Agency, São Paulo, Brazil, for ‘Feed Parade’ for Mercado Livre, the activation that turned Brazil’s biggest pride parade into an instagram feed and saw Gloria Groove – a legendary LGBTQIA+ singer and activist – release a music video featuring the Instagram handle of every single person involved. Jury President, Wyclef Jean, President and Chief Strategy Officer, Sodo Mood Lab, said the jury chose this as a Grand Prix because of “the idea of engagement, the idea of courage and the idea that we will never stand down”, adding, “we have to send these kind of signals around the world.”

No winners for South Africa

ANNOUNCED: CANNES LIONS DAY 4 RESULTS – 24th June 2021

Creative Effectiveness Lions

The Creative Effectiveness Lions that celebrate the measurable impact of creative work, received 141 entries and 11 Lions were awarded: 3 Gold, 3 Silver and 4 Bronze. The Creative Effectiveness Grand Prix went to ‘Nike Crazy Dreams’ by Wieden+Kennedy, Portland for Nike.

South Africa’s Winners:
BRONZE: HUGGIES ‘THE WORLD’S FIRST BABY MARATHON’ – Ogilvy Johannesburg / Star Films Company – Matthys Boshoff / The Upstairs Ludus

Radio & Audio Lions

The Radio & Audio Lions, celebrating creativity that is wired for sound, received 886 entries and 34 Lions were honoured: 6 Gold, 9 Silver and 14 Bronze. The Grand Prix went to ‘SICK BEATS’, by Area 23, an FCB Health Network Company, New York for Woojer, which also took the Pharma Grand Prix as the first music-powered airway clearance vest revolutionizing therapy for children with cystic fibrosis.

South Africa’s Winners:
SHORTLIST: NISSAN ‘GANDAGANDA’ – TBWA Hunt Lascaris
SHORTLIST: NISSAN ‘SHWI‘ – TBWA Hunt Lascaris
SHORTLIST: NISSAN ‘NGOLA YAMALAHLE’ – TBWA Hunt Lascaris
SHORTLIST: NANDO’S ‘GOGO’ – M&C Saatchi Abel
SHORTLIST: STANDARD BANK ‘DEAF RADIO’ – M&C Saatchi Abel / Sterling Sound – Lorens Perrson / Post Modern – Marcelle Mouton

Brand Experience and Activation Lions

In the Brand Experience and Activation Lions, honouring creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement, 75 Lions were awarded by the jury from 2,352 entries received: 11 Gold, 19 Silver and 43 Bronze. The jury awarded two Grands Prix: ‘True Name’ for Mastercard, McCann New York, USA, the campaign that empowered transgender and nonbinary cardholders to use their True Name®. Jury President, Vicki Maguire, Chief Creative Officer, Havas, UK, described it as a piece of work that “touches you, that hits something, that you feel before you actually comprehend it.” The second Grand Prix – the third of the week for this work – was presented to ‘Stevenage Challenge’ by DAVID, Madrid / DAVID, Miami for Burger King.

South Africa’s Winners:
SHORTLIST: SAVANNA #DECOLONISEAUTOCORRECT (Use of Mobile) – WPP Team Liquid / Grey South Africa / Tessa Ford Post Production

Innovation Lions

From 161 entries received in the Innovation Lions, which honour ground-breaking innovation, technology and problem solving, 5 Lions were awarded: 1 Silver, 3 Bronze and the Grand Prix went to ‘Degree Inclusive’ by Wunderman Thompson, Buenos Aires for Unilever, this innovative deodorant is designed specifically for people with visual impairment and upper extremity impairment.

No winners for South Africa

Creative eCommerce Lions, Film Lions

In the Creative eCommerce Lions, which recognise creative, commercial ecommerce, payment solutions and innovation, 336 entries were received and 15 Lions presented: 2 Gold, 4 Silver and 7 Bronze. Two Grands Prix were awarded to: ‘Tienda Cerca’ by draftLine, Bogota, Colombia, for AB InBev, a hyper-local ecommerce platform supporting small businesses and consumers through the pandemic. The second Grand Prix went to: FCB Inferno, London’s ‘Raising Profiles’ for The Big Issue / LinkedIn, which connected Big Issue magazine sellers with customers through the LinkedIn platform during lockdown.

No winners for South Africa

Creative Business Transformation Lions

The new Creative Business Transformation Lions, which celebrate the creativity that drives businesses forward received 202 entries and awarded 9 Lions: 1 Gold, 3 Silver and 4 Bronze. The inaugural Grand Prix went to ‘Act for Food’ by Marcel, Paris for Carrefour, a worldwide programme of actions for the food transition to improve health and make our food system better for farmers and the planet.

No winners for South Africa

Mobile Lions

In the Mobile Lions, celebrating device-driven creativity, 898 entries were received and 34 Lions awarded: 7 Gold, 11 Silver and 15 Bronze. A second Grand Prix of the week was awarded to ‘Naming the invisible by Digital Birth Registration’ by Telenor Pakistan, Islamabad / Ogilvy Pakistan, Islamabad, for Telenor Pakistan. Mobile Lions Jury President, Andrew Keller, VP, Global Creative Director, Facebook, called it a “beautifully ambitious project” adding: “I love that the work is sustainable, this isn’t a campaign that’s here today, gone tomorrow, it’s something that’s going to drive continued change for Pakistan in an incredibly powerful way and we were all blown away and beyond inspired by this piece.”

No winners for South Africa

CANNES LIONS DAY 5 RESULTS – 25th June 2021

Film Lions

South Africa’s Winners:
BRONZE: HYPE MAGAZINE ‘BLAME NO MORE’ – TBWA Hunt Lascaris / Darling Films – Zee Ntuli / Orchestra Blue Post Production
SHORTLIST: SHELFLIFE ‘STÜSSY X NIKE’ – Massif – Marc Sidelsky / Post Modern – Marcelle Mouton / Michael Naidoo
SHORTLIST: CORONA ‘CORONA X PARLEY STREET SURFERS’ – Eyeforce / King James Group JHB
SHORTLIST: CORONA ‘CORONA X PARLEY STREET SURFERS’ (Screens & Events) – Eyeforce / King James Group JHB
SHORTLIST: DOVE ‘IT’S ON US’ – MullenLowe South Africa / 7Films – Lourens van Rensburg
SHORTLIST: DOVE ‘IT’S ON US’ (Corporate Purpose & Social Responsibility) – MullenLowe South Africa / 7Films – Lourens van Rensburg
SHORTLIST: HYPE MAGAZINE ‘BLAME NO MORE’ (Breakthrough on a Budget) – TBWA Hunt Lascaris / Darling Films – Zee Ntuli / Orchestra Blue Post Production
SHORTLIST: HYPE MAGAZINE ‘BLAME NO MORE’ (Social Behaviour) – TBWA Hunt Lascaris / Darling Films – Zee Ntuli / Orchestra Blue Post Production

Glass: The Lion for Change

South Africa’s Winners:
BRONZE: HYPE MAGAZINE ‘BLAME NO MORE’ – TBWA Hunt Lascaris / Darling Films – Zee Ntuli / Orchestra Blue Post Production
SHORTLIST: FIRST FOR WOMEN ’16 DAYS OF LIGHT’ – Fox P2 / Darling Films – Jeana Theron
SHORTLIST: DOVE ‘IT’S ON US’ – MullenLowe South Africa / 7Films – Lourens van Rensburg

Sustainable Development Goals Lions

No winners for South Africa

Titanium Lions

No winners for South Africa

Grand Prix for Good

No winners for South Africa