This month’s IDIDTHAT.co Craft Awards were judged by top industry veterans Tseliso Rangaka, CCO at FCB Joburg and Hellocomputer and director at 0307, Kim Geldenhuys. Bumper month with 3 commercials being awarded the top spot. Congratulations to our Best-in-Crafters; Lebogang Rasethaba and Imraan Christian from Arcade, Greg Gray from ROMANCE & Jason Fialkov from Bioscope Films.

‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and VFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country. 

‘This could have gone wrong in so many different directions. Documentaries are difficult to get right. Ones about such niche areas of public interest, such as this one must present diabolical pitfalls for any director attempting them. Lebogang and Imraan managed to deliver this one with grace and a respectfulness that itself becomes a character in the story. It’s a beautifully told story about vanishing culture, set in a vast landscape of stillness, with a cast he had no choice but to work with. I love that Lebogang used his own voice for the narration, which makes it all the more intimate. As if the lessons are more for himself than for a wider audience, yet this is the very thing that brings us in. The music is also there for emphasis but not to intrude. “Last Stories of Culture” is a sad yet hopeful account of wisdom being passed from one generation to another, and there couldn’t have been better messengers. Well done Lebogang Rasethaba and Imraan Christian.’
– IDIDTHAT Guest Judge: Tseliso Rangaka, Chief Creative Officer FCB Joburg

‘As always, faultless comedic timing, impeccable performance and cinematic attention to detail makes me award this month’s IDIDTHAT Craft Best to director Greg Gray for Chicken Licken “Feel The Fire”. What more can I say…as always, the craft behind the work you and your team produce is inspiring Greg. Nuff said….’
– IDIDTHAT Guest Judge: Kim Geldenhuys, Director at 0307

‘Chicken Licken and Greg Gray are no strangers to these woods, so I’ll be brief. “Feel The Fire” has all the hallmarks of a great ad. The cast is amazing, the art department is double nailed, the cinematography is world class and the story unfolds in a masterclass of attention to detail. So why only a special mention? Controversy alert. I think some directors are in a league of their own and don’t really compete with anyone except themselves. Don’t get me wrong, this is an amazing film by all accounts. It’s also classic Greg Gray. I would have loved Greg on a rocket kicking intergalactic ass, drop the mic or camera kind of stuff. It’s the standard he set.’
– IDIDTHAT Guest Judge: Tseliso Rangaka, Chief Creative Officer FCB Joburg

‘I had never heard of ACG before this film. And I probably never will, unless Jason Fialkov directs another one. I have a recoil reflex to popping pills but I get that a lot of people depend on medication to have the semblance of a life. I also appreciate how difficult it must have been to direct a script that attempts to put human warmth into essentially a pharmaceutical company’s brand ad. Yet “Make It Better” is top to tail an authentic human story. I like the clever use of vantage. The protagonist carries her role well and one actually believes she’s getting better. The whole thing is well thought through and meticulously executed. ‘
– IDIDTHAT Guest Judge: Tseliso Rangaka, Chief Creative Officer FCB Joburg