Best in Craft awarded to Paul Ward from Giant Films
This month’s IDIDTHAT.co Craft Awards were judged by the most delicious Easter eggs of them all; Neo Mashigo, Chief Creative Officer of M&C Saatchi Group South Africa and Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios. Thank you gorgeous caramel-filled beauties!
‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and SFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country.
BEST IN CRAFT (Direction)
Moonga K. Ft PHFAT ‘Who’s It Gonna Be?’
Giant Films | Paul Ward
Awarded by Charmaine Greyling & Neo Mashigo
‘The visual poetry articulates the architecture of this film both externally and internally. It speaks of love as an infection, a rejection and then redemption. Remarkable film-making.’
– IDIDTHAT Guest Judge: Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios
‘From the opening shot I knew I was in for a treat. I just didn’t know that Paul Ward would be serving sour worms mixed with fireballs in his quest to showcase love and its mixed bag of emotions under an Afrofuturism backdrop. Every shot executed to take you through the pain and joy of love and its effects. Paul must’ve worked with an all-star crew because all the craft elements are exceptional. It’s a visual orgasm.’
– IDIDTHAT Guest Judge: Neo Mashigo, Chief Creative Officer of M&C Saatchi Group South Africa
CRAFT SPECIAL MENTION (Direction)
NOWNESS ‘The Dream That Refused Me’
Romance | Jabu Nadia Newman
Awarded by Neo Mashigo
‘It’s beautiful to see Africans represented in an unapologetically beautiful way that looks into the future of what is possible for the African narrative. Jabu patiently pulls us into the story allowing enough space for the images from the past, present and future to live together seamlessly. The Director takes through different worlds as if one is flipping through channels of new aesthetics of the African diaspora. This short film had me thinking about value of not boxing Africa into a singular.’
– IDIDTHAT Guest Judge: Neo Mashigo, Chief Creative Officer of M&C Saatchi Group South Africa
CRAFT SPECIAL MENTION (Animation)
Chicken Licken ‘They Also Crave It’
Chocolate Tribe | Rob van den Bragt & Tiaan Franken
Awarded by Charmaine Greyling
‘The realism of the animated character illustrates endearing and recognisable personality traits. Heart-warming to watch.’
– IDIDTHAT Guest Judge: Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios
IDIDTHAT GUEST JUDGES:
Charmaine Greyling, Co-Founder and VFX Artist at Strangelove Studios is no stranger to the South African commercial Post Production industry. Her obsession with perfection and love for the art of compositing and VFX has made her one of the best in her field and her work can be seen in some of the most memorable pieces of film to come out of this industry.
Neo Mashigo is the CCO of M&C Saatchi Group South Africa and Co-founder of I See A Different You – a Soweto-born Creative Collective who set out to change the world’s view of Africa. Throughout his career, Neo has been passionate about the creativity in Africa and producing work that better represents the continent.
He is the Chairman of the Creative Circle who’s purpose is to inspire the transformation of product, people and perception through the power of creativity. Neo is also the former Chairman of the Loeries and current Board Member – Africa and the Middle East’s premier advertising award show. Before joining M&C Saatchi Group, Neo was ECD at two of South Africa’s largest advertising agencies, Ogilvy & Mather JHB and FCB JHB. While there, he led both these agencies to the top spot in creative ranking tables. Neo has won several local and international awards including a Grand Prix at the Cannes Lions Festival of Creativity and The Loerie Awards. In 2019 Financial Mail Ad Focus Awards named him Industry Leader of the Year and M&C Saatchi walked away with Partnership of the Year with Nandos and Large Agency of the Year.
All Craft Entries
7Films | Lourens Van Rensburg
Dove ‘Show Us – It’s On Us’
(Direction Craft)
Carbon Films | Porteus Xandau
Polestar ‘Flo Jung’
(Direction Craft)
Darling Films | Zee Ntuli
Carling Black Label ‘Champions’ (Directors Cut)
(Direction Craft)
Fuelcontent | Gerhard Pretorius
Ninety One ‘Change Changes’
(Direction Craft)
K-Roc Pictures | Kenny Mumba
MTN ‘Pulse Nation’
(Direction Craft)
Patriot Films | Aadil Dhalech
Gaviscon ‘A burp is not the answer’
(Direction Craft)
Patriot Films | Aadil Dhalech
CareZA ‘Ronald’
(Direction Craft)
Picture Tree | Alex Yazbek
‘DAM’ (Trailer)
(Direction Craft)
Spitfire | Brennan Lewis
SuperSport ‘2021’
(Direction Craft)
Spitfire | Brennan Lewis
Smollan ‘Path To Purpose’
(Direction Craft)
Spitfire | JT
Brentwood ‘Brentwood Retail’
(Direction Craft)
The Star Film Company | Matshepo Maja
Solidarity Fund ‘How not to be a Moemish’
(Direction Craft)
The Star Film Company | Mark Strydom
Simba ‘Symphony of Sound Digital’
(Direction Craft)
Your Girlfriend | Lauren Chengan
Debonairs: Cram Decker ‘Soccer Zone’
(Direction Craft)
Cake | Rob Malpage
Thirst ‘Conversation Piece’
(Cinematography Craft)
DOP | Rick Joaquim
MTN ‘Pulse Nation’
(Cinematography Craft)
Fuelcontent | Kirk Morgan
Ninety One ‘Change Changes’
(Cinematography Craft)
Fuelcontent | Adrian Bergoff (Lead Compositor), Brett McManus (Senior Compositor),
Mzolizi Pitolo (Tracking and on-set VFX supervisor and comp prep), Loyiso Pitolo (Roto cleanup)
Ninety One ‘Change Changes’
(VFX Craft)|
