
D&AD 2025, The Odd Number does SA proud with a Wood Pencil win
This year, South Africa brought home a Wood Pencil at the prestigious D&AD Awards and it went to The Odd Number for their powerful Salvation Army campaign. With thousands of entries from across the globe, getting awarded at D&AD is no small feat, so huge kudos to the team for flying the SA flag high!
WOOD PENCIL
Salvation Army
AWARDED:
Wood Pencil | Radio & Audio / Commercial Campaigns / 2025
ABOUT THE WORK
It is common custom for extended family members to thrift through your loved one’s wardrobe shortly after their dignified burial. The problems begin when the behaviour of these said family members destroy the reputation and high moral standing that your loved ones (Koko, Papa, Mama) took a lifetime to build.
Through the Salvation Army, the dignity of your loved ones can do lot more good long after they are gone. This winter; “don’t let your family ruin the memory of your family” – donate your loved ones’ garments and clothing items to the Salvation Army.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Behind the Work of Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials
We Skype the talented trio, Directors Teboho Mahlatsi, Stephina Zwane and Justice Mukheli from Bomb Commercials, to catch up on some of their favourite spots they've created. Once we get past the buffering they hit us with some behind-the-scenes truth bombs you don't want to miss!
All the Work and the Winners – Creative Circle 2018 Annual Awards
iDidTht showcases all the work that the Creative Circle selected as South Africa's best-of-the-best at the 2018 Annual Awards held in Joburg on Wednesday night. Because most of us are too busy creating even more kickass work and burning our load shedding candles at both ends, iDidTht went and gathered all the winning work for you. Now you can find out more about each company involved.
Welcome to 11 Mackay – Creativity, Collaboration, Fun
Left Post Production takes us behind the doors of 11 Mackay - a building in Blairgowrie that houses 12 Film, Media and Production companies all intent on creative collaboration in the name of fun💃Want a sexy space to manage your media, artists and client needs or just need a hot desk surrounded by some unpretentious industry creatives? Well good-looking, it’s your lucky day.
So, Who Is Hungry Films
We get to know the team that went from a small garage in Emmarentia to producing over 42 projects in just a year. It’s everything you needed to know about the Hungry Films Directors and some things you really didn’t need to know, like what they would all order for their last meals… Cause hey, there’s no need to get hangry when Hungry Films is around.
‘They Did That’ March 2019. View South Africa’s New Work.
‘They Did That’ is out! This is all the most recent work that South African agencies want to show off. We’ve credited all the iDidTht companies who worked on it so you know who’s even sexier to work with.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.


















