South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line studio@ididthat.co to get signed up and we’ll make sure your work gets the spotlight it deserves.
GOLD PENCIL
AWARDED
Gold:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement
AWARDED
Gold:
Gaming | Gaming for Good
Branded Entertainment | Branded Entertainment for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
SILVER PENCIL
AWARDED
Silver:
Integrated / Omnichannel | Craft – Use of Technology
Creative Use of Data | Data for Good
AWARDED
Silver:
Health & Wellness | Public Relations
Social Media | Community Building
BRONZE PENCIL
AWARDED
Bronze:
Branded Entertainment | Craft – Use of Technology
Creative Use of Technology | Technology as a Creative Tool
AWARDED
Bronze:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
.
AWARDED
Bronze:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Bronze:
The Indies | Direct Marketing
The Indies | Campaigns for Good
MERIT AWARD
AWARDED
Merit:
Branded Entertainment | Craft – Storytelling
Cultural Driver | Cultural Driver for Good
Branded Entertainment | Full Length Video – Single
Film & Video | Film & Video for Good
Moving Image Craft & Production | Use of Technology
Creative Use of Technology | Technology for Good
AWARDED
Merit:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
AWARDED
Merit:
Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Merit:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Merit:
Integrated / Omnichannel | Craft – Use of Humor
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Darling Fling. A year of sparks, chemistry & unexpected love affairs.
They’re here for the spark, the wild idea, the impossible challenge, the moment a project makes your pulse skip. And in just one year, the industry has figured it out: if you’re going to flirt with something unexpected, you call Fling. Fresh from a Loeries haul that includes one Gold, two Silvers, three Bronzes and a Craft Certificate and armed with a cheeky new, unmistakably Fling website, Darling Fling is officially impossible to miss.
The impossible task of defining Dan Mace’s JOE* Films
Ten years into building JOE*, Founder and Director, Dan Mace, has just finished editing a video that tries to make sense of it all. The highs, the lows, the ambition, the missteps, the learning. At the same time, his latest work for Checkers, created with 99c, has landed, giving the industry a clear example of where that decade of experimentation has led…spoiler… viral hit after viral hit, that’s where!
WISH I IDID THAT: May / June / July / August 2025
We all know the feeling when a piece of work drops and you think, “Damn, I wish I did that.” Instead of pretending we’re above it, we decided to lean in and turn those envy tingles into something worth celebrating. So we gathered some of South Africa’s sharpest creative minds, handed them some of the best work agencies have released over the last few months, and asked them to pick the pieces they wish they did. Here’s to giving credit where it’s due and maybe inspiring a little healthy jealousy along the way.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards: January 2020
We’re sliding into 2020 with the first IDIDTHAT.co Craft Awards for the year. And who better to kick things off than Black River FC’s Executive Creative Director, Roanna Williams. With over twenty years of industry experience and the trophy cabinet to back it up, we couldn’t think of anyone more suited for the position. Thank you Roanna, as always, we are not worthy!
IDIDTHAT Craft Awards Rankings 2019
Every month I DID THAT team up with ad industry leaders to award the finest in South African film and production craft. It’s now our honour to share with you the Official I DID THAT Craft Awards Rankings 2019. These truly were the best of the best in the industry in Film Production, Post Production, Music & Sound, Animation & Special Effects. Congratulations you beautiful clever people you!
Best in Film Craft: December 2019
We’re not quite done with 2019 yet! December’s iDidTht Craft Awards were judged by the bearded beauty himself, Ryan McManus. Apart from being the Regional CCO at VMLY&R South Africa and on the Creative Circle EXCO, Ryan has been recognised at Cannes, D&AD, Loeries, One Show, ADC, Effies, NYF and often on the streets. Thank you, Ryan, you gorgeous clever creative you!
