South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
GOLD PENCIL
AWARDED
Gold:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement
AWARDED
Gold:
Gaming | Gaming for Good
Branded Entertainment | Branded Entertainment for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
SILVER PENCIL
AWARDED
Silver:
Integrated / Omnichannel | Craft – Use of Technology
Creative Use of Data | Data for Good
AWARDED
Silver:
Health & Wellness | Public Relations
Social Media | Community Building
BRONZE PENCIL
AWARDED
Bronze:
Branded Entertainment | Craft – Use of Technology
Creative Use of Technology | Technology as a Creative Tool
AWARDED
Bronze:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
.
AWARDED
Bronze:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Bronze:
The Indies | Direct Marketing
The Indies | Campaigns for Good
MERIT AWARD
AWARDED
Merit:
Branded Entertainment | Craft – Storytelling
Cultural Driver | Cultural Driver for Good
Branded Entertainment | Full Length Video – Single
Film & Video | Film & Video for Good
Moving Image Craft & Production | Use of Technology
Creative Use of Technology | Technology for Good
AWARDED
Merit:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
AWARDED
Merit:
Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Merit:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Merit:
Integrated / Omnichannel | Craft – Use of Humor
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Real-time Virtual Production Studio opens in Joburg, VRtuosus. Here’s what you need to know.
The brief says “sunset in the Alps.” The budget says “parking lot in Joburg.” It’s a tale as old as time in South African production. Enter VRtuosus, a Joburg-based film tech studio using real-time virtual production, already proven on major productions globally. Directors can now achieve visuals that are often only possible with Hollywood-level budgets, right here in Joburg. Ad world, it’s our time.
Thandeka Gilbert Said That. How the Work Gets Made: Inside the Creative Process
Thandeka Gilbert is an award-winning creative known for shaping culture, championing Black women in leadership, and making work that lives beyond the brief. Recognised at major shows and a jury member at Cannes Lions, Dubai Lynx, Loeries, Creative Circle, Bookmarks, and Pendoring, she pairs sharp instinct with serious craft. In this conversation, she shares what really happens between brief and final work, what she won’t compromise on, and why backing an idea, and each other, matters.
LittleBig director Rob Smith on big storytelling with restraint for ‘Safely Home’ campaign
Last year, more than 700 mothers in the Western Cape lost a child to road-related incidents. ‘Safely Home’, the campaign directed by LittleBig’s Rob Smith for Ogilvy Cape Town and the Western Cape Government, approaches that reality with restraint and care. While comedy may be Rob’s most visible calling card, this work shows his ability to handle big, emotionally complex stories with a measured, thoughtful approach.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards December 2020
December’s IDIDTHAT Craft Awards were judged by Claudi Potter, Creative Director at Joe Public United and Fausto Becatti, Director at Bioscope Films. Congratulations to Slim from Darling Films AND Porteus Xandau from Carbon Films on being awarded Best in Craft.
IDIDTHAT Craft Awards November 2020
November’s IDIDTHAT Craft Awards were judged by Saatchi & Saatchi’s Creative Director, Stephanie Symonds and Director Lebogang Rasethaba from Egg Films and Arcade. Congrats on the 'BEST IN CRAFT' win for both VW spots by Director Fausto Becatti and the post team; Daniel Mitchell, Nic Apostoli and Charmaine Greyling.
IDIDTHAT Craft Awards October 2020
October’s IDIDTHAT Craft Awards were judged by The Star Film Company’s director, Cindy Lee and ECD of FoxP2, Grant Sithole. Congrats to Fausto Becatti from Bioscope Films, Paul Ward from Giant Films AND Xander Vander, Nic Apostoli and Charmaine Greyling from Strangelove for bringing us more goosebumps than Halloween!
