South Africa wins big at One Show. Here’s the work.
South Africa came out punching at The One Show Awards 2026, with local agencies, production companies, creatives, marketers, and brands picking up Gold, Silver, Bronze, and Merit recognition across a wide spread of categories. Go team SA! Congratulations to all the South African Pencil and Merit winners. Here’s the work that brought it home.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line [email protected] to get signed up and we’ll make sure your work gets the spotlight it deserves.
GOLD PENCIL
AWARDED
Gold:
Creator Content | Multi-Creator Collaboration
Creator Content | Community Activation
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Engagement
AWARDED
Gold:
Gaming | Gaming for Good
Branded Entertainment | Branded Entertainment for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
SILVER PENCIL
AWARDED
Silver:
Integrated / Omnichannel | Craft – Use of Technology
Creative Use of Data | Data for Good
AWARDED
Silver:
Health & Wellness | Public Relations
Social Media | Community Building
BRONZE PENCIL
AWARDED
Bronze:
Branded Entertainment | Craft – Use of Technology
Creative Use of Technology | Technology as a Creative Tool
AWARDED
Bronze:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
.
AWARDED
Bronze:
Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Bronze:
The Indies | Direct Marketing
The Indies | Campaigns for Good
MERIT AWARD
AWARDED
Merit:
Branded Entertainment | Craft – Storytelling
Cultural Driver | Cultural Driver for Good
Branded Entertainment | Full Length Video – Single
Film & Video | Film & Video for Good
Moving Image Craft & Production | Use of Technology
Creative Use of Technology | Technology for Good
AWARDED
Merit:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
AWARDED
Merit:
Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Merit:
Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Merit:
Integrated / Omnichannel | Craft – Use of Humor
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
YDA 2026 puts the spotlight on Africa, with South African judges helping lead the charge
For 29 years, the Young Director Award has championed emerging directing talent from around the world. But this year, YDA is turning its attention toward a region overflowing with creative energy, cinematic innovation, and stories that continue to shape global culture. Or, in the immortal words of Shakira circa FIFA World Cup 2010, ‘This time for Africa.’
Open Chair sends 14 South African women to Cannes Lions 2026
There’s something powerful about women opening doors for other women, especially in an industry where access still shapes who gets seen, heard, and celebrated. This year, Open Chair once again secured passes through the Cannes Lions ERA Programme, sending 14 South African women to Cannes. The Croisette won’t know what hit it.
IDIDTHAT to host Cannes Predictions Dinner 2026
On Tuesday 19 May, the IDIDTHAT Cannes Predictions Dinner returns, bigger than before, bringing together agencies, marketers, and production partners for the live reveal of South Africa’s Cannes Lions contenders for 2026, as predicted by our judges. Make sure you secure a table for your team.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
IDIDTHAT Craft Awards October
This month’s IDIDTHAT.co Craft Awards were judged by the superbly talented all-seeing all-knowing oracles that are Jacquie Mullany, Creative Director at HelloFCB+ and Grant De Sousa, Director at They. Congratulations to Slim from Darling Films for his skillfully crafty work on Chicken Licken *clapping wildly.
IDIDTHAT Craft Awards September
This month’s IDIDTHAT.co Craft Awards were judged by Executive Creative Director at FCB Tian van den Heever and Animation & VFX Supervisor and Head of Production at Chocolate Tribe, Rob van den Bragt. Congratulations to the man, the myth, the legend himself, Greg Gray on nabbing this month's Best in Craft.
IDIDTHAT Craft Awards August 2022
This month's IDIDTHAT.co Craft Awards were judged by Ana Rocha, Executive Creative Director at VMLY&R and Amy Allais, Director and Co-Founder of Ola! Films. Congratulations to our esteemed Best in Crafters for August, the dashing Jason Fialkov from Groundglass and Fausto Becatti from Bioscope.
