South Africa comes out swinging with 48 One Show Finalists. Here’s the work.
Awards season is in full swing, and The One Show has dropped its 2026 finalists, with South Africa leading the Middle East & Africa region with an impressive 48 finalists. BOOM! Flying the flag for South Africa are Accenture Song, Bananas, Carbon Films, Chocolate Tribe, Darling Films, Dolph, Giant Films, Joe Public, M&C Saatchi Abel, Marc Algranti, Ogilvy South Africa, Post Modern, Pressure Cooker, Run Jump Fly, Sterling Sound, TBWA\, The Odd Number, VML South Africa and 2Plus3.
They now head into final judging, with Pencil winners set to be announced during Creative Week in New York City on 14 May. Every finalist is guaranteed a win, whether that lands as a Gold, Silver, Bronze Pencil or Merit. Go well, team SA.
If you or your company worked on any of these projects and your credits aren’t listed, it’s probably because you’re not an IDIDTHAT member… which feels like a bit of a miss, considering you’re clearly doing some of the best work out there. Don’t pull a Van Gogh and wait to get famous later. Get seen now, by the people who matter. Take a look at our membership options or drop us a line studio@ididthat.co to get signed up and we’ll make sure your work gets the spotlight it deserves.
AWARDED
Finalist: Creative Effectiveness | Creative Effectiveness – Tourism / Travel / Transportation
AWARDED
Finalist: Sustainable Development Goals Pencil | Sustainable Development Goals
AWARDED
Finalist: Radio & Audio-First | Innovation – Use of Media in Radio & Audio
AWARDED
Finalist: Public Relations | Public Relations for Good
AWARDED
Finalist: Design in Advertising | Print Advertisements
AWARDED
Finalist: Integrated / Omnichannel | Craft – Use of Humor
AWARDED
Finalist:
Public Relations | Public Relations for Good
Out of Home | Out of Home for Good
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AWARDED
Finalist:
Direct Marketing | Innovation – Use of Media in Direct Marketing
Experiential & Immersive | Experiential & Immersive for Good
Experiential & Immersive | Innovation – Use of Media in Experiential & Immersive
The Indies | Print & Out of Home
The Indies | Direct Marketing
The Indies | Campaigns for Good
AWARDED
Finalist:
Social Media | Best Use of TikTok
Branded Entertainment | User-Generated Content (UGC)
Creator Content | Community Activation
Creator Content | Multi-Creator Collaboration
Cultural Driver | Creator / Brand Collaboration
Direct Marketing | Social Media – Creator-Driven Engagement
Direct Marketing | Social Media – Influencer Marketing
Health & Wellness | Social Media – Influencer & Creator
Health & Wellness | Public Relations
Public Relations | Digital & Online
Public Relations | Community Building
Social Media | Community Building
Social Media | Community Engagement
AWARDED
Finalist:
Branded Entertainment | Branded Entertainment for Good
Branded Entertainment | Craft – Storytelling
Branded Entertainment | Craft – Use of Technology
Branded Entertainment | Full Length Video – Single
Creative Use of Data | Data for Good
Creative Use of Technology | Technology as a Creative Tool
Creative Use of Technology | Technology for Good
Cultural Driver | Cultural Driver for Good
Film & Video | Film & Video for Good
Gaming | Gaming for Good
Integrated / Omnichannel | Integrated / Omnichannel Campaigns for Good
Integrated / Omnichannel | Craft – Use of Technology
Moving Image Craft & Production | Use of Technology
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Cannes Lions Grand Prix work produced by South African crew
Chances are, you have already heard of Coinbase’s ‘Your Way Out’ ad. It won the Cannes Lions Film Craft Grand Prix, collected five more Lions and has since landed a Primetime Emmy nomination. What you may not have heard is just how much of it was made by South Africans. We go behind the scenes with service company, Gatehouse.
Nothing hits like Extra Cold. Except maybe a snowball.
Castle Lite has taken ‘Nothing hits like Extra Cold’ very literally, making it snow across Nigeria, Tanzania and Mozambique in its latest campaign. Created by Boundless and directed by Darling Films’ Chloe Coetsee, ‘Nothing hits like Extra Cold’ turns that first icy sip into a full-blown bar snowstorm.
Pete Case has seen advertising change a lot. Here’s what hasn’t.
So, what has more than three decades of making work, building agencies and leading creative people taught Pete Case? Quite a lot, as it turns out. We spoke to Pete, CEO & Creative Chairman of Ogilvy South Africa, about why South African creatives travel so well, the ideas that still give him goosebumps, what great marketers get right, protecting humans in the age of AI, surviving an industry full of ‘Nos’, and why you’ll occasionally find one of South Africa’s most powerful advertising leaders in his garage fiddling with a petrol engine.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: October 2025
This month’s IDIDTHAT.co Craft Awards saw creative firecrackers Saf Sindhi, Founder & CCO at Bananas South Africa and Slim, Director at Darling Films, on judging duty. A standing ovation for directors Hayden Brown from 7 Films and Katlego Baaitse from Spitfire Films, both came in swinging and walked off with the month’s highest honours.
Craft Award Results: September 2025
This month’s IDIDTHAT.co Craft Awards were judged by two of our industry's royalty, Danni Pinch, ECD at Accenture Song and independent Director, Thina Zibi. Congrats to the top dogs this month, Bruno Bossi from Carbon Films and Zee Ntuli from Darling Films, drinks on you at the Loeries!
Craft Award Results: August 2025
This month’s IDIDTHAT.co Craft Awards were judged by two powerhouses who would walk through fire and still come out the other side with a cold beer in their hands, Thandeka Gilbert, Creative Director at McCann Joburg and Cindy Lee, (OSCAR-nominated) Director at The Star Film Company. Congratulations to Hayden Brown from 7 Films, Chloe Coetsee from Darling Films, and editor Warwick Allan from Mushroom Media. May the power of the craft be forever in your favour.
