IDIDTHAT promotes and connects South Africa’s advertising, marketing and production industry2026-09-30T18:21:14+02:00

IDIDTHAT HOUSE will be back at the Loeries 2026

It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.

o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory 

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

SPECIALIST SERVICES

View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists

IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Music Video Director Turned Commercials Director Adriaan Louw Joins Giant Films

Director Adriaan Louw has been at the forefront of capturing the identity of youth culture in Africa. His obsession with documenting an authentically cool African youth narrative and sharing it with the rest of the world has now lead him to move from being a kickass music and content director to joining the big guns at Giant Films to take on the world of commercials directing. We got the, wait for it… Louw-down😎

November 16th, 2018|Tags: , |

Find out more about SA’s top-ranked companies at Loeries 2018

Although the Loeries only seem like a distant memory that conjures up the smell of cheap tequila and even cheaper regrets, the official Loeries rankings were released and we’ve gone and created the ultimate cheat sheet for you. Find out more about South Africa's top creative and production companies out there. Yup, it’s the ultimate goodie bag! Grab ye olde quill and ink and start taking notes because, for the next year, these are the companies you want to work with

Pitch Please, it’s Howard Audio!

We get the score from Adam Howard himself on Howard Audio’s journey and what this globally awarded sound facility has to offer the industry now. [Beware of music puns, some serious name-dropping (because we insisted) and some acapella soundscaping, obviously.] Nothing but treble here folks! Ba-dum tsssh!

November 1st, 2018|Tags: |

Zootee Studios: For those online jobs with those online budgets. Meet the Good Guys in Camera and Gear Rental. (Interview)

Meet Zootee Studios. Calling all online content creators and indie filmmakers, we are pleased to introduce you to the most affordable camera and gear rental company in Cape Town and they're happy to beat ANYONE'S quote by 10%. Read this sexy Editorial and get 35% off your first rental #TrueStory

October 23rd, 2018|Tags: , , , , , |

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

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IDIDTHAT Showcase

Find out whose work we are featuring. Browse through our showcases to find out who is doing what.