IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Produce Sound Relaunches as Creative Music and Audio Agency
One of the most well established sound studios in South Africa is relaunching as an Audio Agency. Advertising peeps, please put down your pitchforks and step away from the ledge, because turns out, this is all good news vibes for you!
Director and Content Ninja Markstry Joins The Star Films Company
Director Markstry from The Star Films Company is living his best life surrounded by all things content. He spills on the thrill he gets from working with impossible deadlines, sticky budgets, small crews and combating countless obstacles on set. Masochist, master or a bit of both?
Director Travys Owen Joins Gentlemen Films and Remains Unapologetically Cool
Director Travys Owen has joined Gentlemen Films, but we couldn’t just let him quietly slide into one of the top production companies unnoticed. We got the scoop on Travys’s rich background in Design, Animation, and Photography which has enriched his unique perspective and colourful aesthetic. Travys is now ready to unleash his bold style onto the industry, so get ready for lift-off gang.
Epidemic Sound Launches in South Africa. Royalty Free Music Re-Imagined.
A new way of sourcing and purchasing music (or sound effects) for your ads or content has hit South African shores. We talk to Jeremy de Tolly and Arnold Vermaak, the guys behind Epidemic Sound South Africa, about how the reimagined sound library will affect the local market and more importantly, save you Rands.
Face-to-Face with Director Lee Doig
Going to meet with Lee Doig from Let it Rain Films, we thought we knew what we were in for. We were never ready! This Emmy Award winning Director had us shocked, surprised and scrape-your-jaw-off-the-floor-excited about his journey through the industry. Buckle up.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.