IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
IDIDTHAT hosts South Africa’s first Cannes Predictions Screening
Last week we hosted our first-ever IDIDTHAT Cannes Predictions Night, bringing together agency creatives to celebrate South Africa's work entered into Cannes 2025. It was a night full of love, laughter, wristbands and world-class craft.
South Africa’s Cannes Predictions 2025
As the countdown to Cannes kicks off, the official IDIDTHAT.co Cannes Predictions are here! This is the South African work handpicked by our panel of judges as the strongest contenders to roar on the global stage. We asked them to view the work entered by South Africa into Cannes this year and choose the pieces they believe will turn heads in France. A massive shoutout to our judges Fran Luckin, Sbu Sitole, Roland Sweet, Danni Pinch, and Safaraaz Sindhi. Thank you for being absolute gold as always!
Meet the 2025 IDIDTHAT Cannes Predictions Judges
South African creativity, your champions have arrived. Each year, we ask a panel of industry greats to review the SA work entered into Cannes Lions and select the pieces they believe could turn heads on the global stage. We’re proud to introduce our 2025 IDIDTHAT Cannes Predictions judges.
We’re back, baby! LITTLEBIG x IDIDTHAT team up for Cannes Lions 2025 coverage
The IDIDTHAT x LITTLEBIG Cannes coverage collab returns, and we couldn’t be prouder. Thanks to our partners at LITTLEBIG, we’re once again able to back South African creativity loudly and proudly. Follow us as we spotlight the work, the talent, and the gees that make our industry world-class.
Watch this space, director Ying-Poi De Lacy touches down at Spitfire
Spitfire’s newest signing is no stranger to the craft, with a decade of experience, Director Ying-Poi joins the production house with momentum. And if you ask EP Liesl Lategan Kyriakou, this one was written in the stars.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Best in Film Craft: November 2019
November’s iDidTht Craft Awards were judged by the highly Instagrammable ECD of King James Group JHB, Graeme Jenner. Born in England (but we won’t hold that against him), Graeme moved to SA, was raised in Secunda and became a Graphic Designer in Joburg. Since then he has made his mark on the industry in countless ways, including being the Founder of King James II. An honour and a privilege to have you Graeme!
Best in Film Craft: October 2019
Creative Director at Grey Africa/Liquid, Steph van Niekerk once went on stage 15 times on a single night at the Loeries. She’s one of SA’s most awarded creatives in film, but it’s time that people know that the real talent lies with her cat, word-renowned film critic and enthusiast, Dmitri Moses, who will be joining her as co-judge this month. Thank you Steph and Moses. 🙌🐾
Best in Film Craft: September 2019
Every month iDidTht teams up with an industry superstar to award South Africa’s best in Craft. For the month of September, we were joined by none other than Neo Mashigo. His credits are endless so in the interest of word count, here’s the highlights reel: CCO for at M&C Saatchi Group, former Chairperson & current board member of Loeries, Co-Founder of 'I See a Different You', on the Executive Committee of the Creative Circle, and basically won all the awards including Grand Prix at Cannes, legend. Thank you Neo, thank you!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
Work To Watch: June 2017
This month we’re showcasing all the work by our iDidTht companies who were awarded at the recent Creative Circle Awards. View the work and find out who did it.
Work To Watch: April 2017
This month we’re showcasing all the work by our iDidTht Subscribers who won awards at One Show and D&AD. These are the companies taking names and making waves. They are the purveyors of glorious content, so sit back and get ready to be amazed…
Work to Watch: March 2017
Every month we showcase the stand-out work that companies on iDidTht are doing. Apart from just bragging about it (which is very important), it's work that’s actually being featured at local and international award shows and that industry leaders have awarded on the SA Film Reel. It’s the work you should know about…