Jessie Zinn joins Bioscope Films, releases impeccably crafted global brand film for Sonnenglas

Bioscope Films officially welcomes director Jessie Zinn, fresh off her IDIDTHAT Best of Craft win for Sonnenglas. Her first job with Bioscope. The spot was shot exclusively at dusk and dawn over an eight-day journey across South Africa and Eswatini, capturing the beauty of light for the solar brand.

2024-11-12T14:54:35+02:00November 12th, 2024|Categories: Bioscope Editorial, Editorial|Tags: , |

Editor Nic Goodwin brings dream brief to life for Egg Films and Black Crown

Senior editor and Syndicate founder Nic Goodwin’s latest work for Black Crown, in collaboration with Egg Films’ director Lebogang Rasethaba, highlights Nic’s talent for elevating storytelling through sharp, nuanced (and really cool) editing. This was a dream brief he took full advantage of.

2024-11-08T09:28:43+02:00November 8th, 2024|Categories: Editorial, The Syndicate Editorial|Tags: , |

We tracked down NETO+SHOOKAN, the South African company behind 8 Cannes Lion wins for Coca-Cola and VML

This year, South Africa’s NETO+SHOOKAN, in collaboration with VML SA helped win 8 Cannes Lions for a global Coca-Cola campaign. We spoke with Executive Producer Paresh Shookan and photographer Kgomotso ‘Neto’ Tleane, who crafted the South African contribution.

2024-10-22T15:30:46+02:00October 22nd, 2024|Categories: Editorial, Neto & Shookan Editorial|Tags: , , |

Usual Suspects Films, a lean, big value Post-Production offering

Operating on a lean model with minimal overheads, Usual Suspects Films offers agencies and clients big value at highly competitive rates. Since its founding in 2017, the post-production house has been delivering top services across commercials, feature films, and doccies, as well as long-form on platforms like Amazon, Netflix, and Showmax. They offer everything from offline and online editing to colour grading, whatever the project needs.

2024-10-18T07:07:26+02:00October 17th, 2024|Categories: Editorial, Usual Suspects Films Editorial|Tags: |

Giant Films’ Karien Cherry blends visual craft with playful storytelling in whimsical Volkswagen Ad for Ogilvy

Giant Films’ Karien Cherry delivers her latest spot for Volkswagen in collaboration with Ogilvy South Africa and the visual effects maestros at Chocolate Tribe and well, hello there CRAFT! Proven to be one of our country’s top conceptual and performance directors, this ad further cements Karien’s reputation by showcasing her exceptional visual craft.

Craft Award Results: September 2024

This month’s IDIDTHAT.co Craft Awards brought together two powerhouse judges: Neema Nouse, Integrated Creative Director at The Odd Number, and Dani Hynes, Director and Founder of Love Films. And they both agreed – Best of Craft this month goes to Karien Cherry from Giant Films.

Spitfire’s Director AK on embracing change, filmmaking, and lessons in fatherhood

And this for the spitfire intro: With over 24 years of directing 360+ commercials across 32 countries, Spitfire’s Co-Founder AK is one of South Africa’s most experienced directors. Beyond the awards and on-set adventures, his journey is also about family, personal growth, and a deep love of film.

2024-10-06T11:14:58+02:00October 4th, 2024|Categories: Editorial, Spitfire Editorial|Tags: , |

Giant Films strengthens its commitment to top talent, welcomes Kyla Philander

Giant Films, a name synonymous with nurturing top talent, has signed director Kyla Philander to their roster. As a company with a 30-year legacy of supporting and growing passionate filmmakers, Giant has always sought out directors who bring something unique to the table, and Kyla is no exception.

2024-10-03T07:16:55+02:00September 11th, 2024|Categories: Editorial, Giant Films Editorial|Tags: , , , |

Eight days to go, why you can’t miss AVIJOZI 2024, Greg Gray, Ellen Poon, AI, drone zone and more!

There are 8 days left until the third annual AVIJOZI Festival kicks off on September 14-15, 2024 at Summer Place in Hyde Park. This year’s festival spotlights Film, Animation, Visual Effects, AI, and Interactive Technology, including Gaming and VR. The exciting line-up, of over 60 global industry leaders, has just been released and includes talks from industry powerhouses like Greg Gray, who will share his expertise on directing for story and character, Ellen Poon, who has worked alongside legends like George Lucas and Christopher Nolan on projects like Star Wars and Avatar, and Hamid Ibrahim, one of the co-creators of the series IWAJU, Disney’s first collaborative animation project with another studio.

2024-09-06T13:13:42+02:00September 6th, 2024|Categories: Chocolate Tribe Editorial, Editorial|Tags: , |

First Pencil’s latest car commercial for Omoda blasts into the future

Back with another car ad and hot off the heels of their campaign for Standard Bank, there is no denying First Pencil is having a moment! The team’s latest commercial for Omoda and agency Clockwork Media, directed by Justine Calverley and EP’d by Lebo Mabuela, is a prime example of their ability to merge their technical chops with some laser-infused cinematic storytelling. The ad has beams cutting through the scenes like something straight out of a sci-fi movie (with an added nod to Back to the Future) and the impressive in-camera work leaves you wondering what’s real and what’s not.

2024-09-02T13:47:12+02:00September 2nd, 2024|Categories: Editorial, FirstPencil Editorial|Tags: , , , |

Left Post hits 18 years, Owners Saki and Jacqui reflect on their journey and a legacy of iconic work

18 years ago, Jacqui Pearson and Saki Bergh became the new owners of Left Post and set out to carve their own space in the post-production industry. With Jacqui Pearson’s background in broadcast and Saki Bergh’s expertise in editing, they transformed Left Post Production from a small start-up company into an award-winning post powerhouse. Their partnership is one for the history books, a partnership that has produced some of our country’s iconic work from the past two decades and played a huge part in shaping South Africa’s post industry.

2024-08-30T09:03:21+02:00August 30th, 2024|Categories: Editorial, Left Editorial|Tags: , , |

What are rising directors in our industry thinking about? Here’s Robot’s director Ayanda Duma [INTERVIEW]

Ayanda Duma represents a group of rising young directors in our industry who have their fingers on the pulse of culture, and creativity and come with an inclusive mindset and strong point of view. From challenging societal stigmas to creating authentic representations on screen, Ayanda is not afraid to make her mark in Adland and with the smart production chops of Robot, you know you’ve got the whole package.

2024-08-23T08:30:36+02:00August 23rd, 2024|Categories: Editorial, Robot Editorial|Tags: , |