We go behind the scenes with Adam Howard on how he created the new sound for Consol Glass. We also end up getting an invaluable masterclass on the importance of the sound a brand makes - from 'Ba da ba ba ba. I’m loving it’ to the noise your phone makes when you receive a WhatsApp. Welcome to the world of audio branding.
The Storyteller Foundation announces the launch of a programme in honour of Director SJ’s legacy that aims to support exceptional talent by providing mentorship and practical experience in ALL aspects of film directing. We catch up with the founders from 7Films and top ad agency folks at 99c about how the Foundation aims to shape the future of the local film industry.
Missed The Cannes Lions Festival of Creativity 2019? Worry not. Simply read Fran Luckin’s uncensored daily reflections from fest to get the big picture. Tag along as she ferreted out the good and bad of the once quiet French coastal community now overrun with creative industry catchphrases, spray tan and yacht parties. While sharing some personal musings on Cannes exclusively with iDidTht, Fran, the CCO of Grey Africa, also served up some South African realness on the official festival judging panel for Film this year. Yeah, we’re luckin to have her!
Despite his dream of a peaceful life spent happily dodging the PR machine, Robin Adams was no match for our military style paparazzi tactics. We get the skinny on Robin’s rise as a Director and his recent move to join the nest at Egg Films.
iDidTht is following the results as they happen. Check in to see how South Africa is doing at Cannes 2018.
Every month we award the very best in craft by production companies in South Africa. This month’s Craft Entries were judged by none other than the formidable Roanna Williams, ECD at Joe Public United. She’s been in the industry for over 21 years, judged everything from Loeries to Cannes and won everything from awards to our admiration.
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Here at iDidTht we spare no expense, so naturally we treated Ian to some water at the Spur. It’s everything you never knew you needed to know about this award-winning film and commercial director.
This month we’re showcasing all the work by our iDidTht Subscribers who won awards at One Show and D&AD. These are the companies taking names and making waves. They are the purveyors of glorious content, so sit back and get ready to be amazed…
Tim Beckering, Creative Director at Network BBDO in JHB, awards iDidTht’s Best in Film Craft this month. Tim is a total speed freak, like a local version of The Fast and the Furious, except Tim knows when to stop. Which is why he only chose one Best of Reel and one Special Mention campaign this month #MicDrop #Boom
Between directing and cross-dressing, this Russian still finds time to go on Tinder and sew. It’s everything you never knew you needed to know.
Every month we showcase the stand-out work that companies on iDidTht are doing. Apart from just bragging about it (which is very important), it's work that’s actually being featured at local and international award shows and that industry leaders have awarded on the SA Film Reel. It’s the work you should know about…
Multi-award winning Steph van Niekerk awards this month’s best in film craft by Production Companies. She’s a small person so you may not always see her entering a room, but don’t mess with her because she’ll throw SA’s first (and only) TV and Cinema Gold One Show statue at you.
The ninth annual IAB Bookmark Awards took place at the Galleria in Sandton and celebrated the best in digital. As usual the show was all high heels, while the after party was a salute to our industry’s low morals. As the official Showcase Partner of the Bookmarks, we’d like to congratulate all the winners, but seriously guys, what an honour to just be nominated – YEAH RIGHT!
Mike Barnwell, Executive Creative Director at FCB Cape Town, awards the best in film craft by Production Companies this month. Mike left New Zealand in 2012, sending the country into a downward spiral - it is now the 4th highest user of amphetamines worldwide. Meanwhile, since Mike moved to Cape Town, the city has been named the world’s ‘Best City’. Coincidence? We think not…
Liam Wielopolski, Chief Creative Officer at DDB South Africa, awards the best in film craft by Production Companies this month. He was ranked number 3 Chief Creative Officer at the recent Loeries rankings, but more importantly, his Avi on Twitter is an egg, he has 11 followers and his one and only tweet reads: “First tweet, yehaa!’’ - that was back in June 2011… When Liam’s not strategically questioning and undermining the conventions of social media, he’s an industry leader and you need to take note of what he rates as South Africa’s best. We’re honoured to have you Liam…yehaa! 😉
Fran Luckin, Chief Creative Officer at Grey Africa Johannesburg, awards the best in film craft by Production Companies this month. She's a bad ass who's bl**dy brilliant at spotting the best craft, so grab your skinny soy frappuccino and have a read through her comments.